On October 23rd, 2014, we updated our
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Twitter for Journalists - AssignmentDEADLINE – 11.55pm WEDNESDAY, MAY 29• Use Twitter to cover a NEWS event over the Spring bank holiday weekend (May 24-27). Itcould have a sports theme but would need to be something for the news pages.• Students should go along to an event and live tweet it using FIVE tweets. There are largeand small bank holiday events going on across the country that weekend. It could be a large-scale music festival or a small event in a park or local community, for example.• We would accept live tweets around an interesting and relevant TV programme or event, butyou are unlikely to get a good mark for this.• Your tweets must cover one event only, not a series of different events.• A MINIMUM of TWO tweets should include evidence of relevant interactivity with others onTwitter, such as using a hashtag which is current, or linking to a website, or replying toanother Twitter user. Try to make your tweets as informative and interesting as possible. Youcould add a picture if you are able to.• For your assessment, you need to submit a Word document showing your FIVE tweets viathe turnitin submission link on the News Production section on Moodle.• You must also include a report of about 100 words on what you have learned about Twitterand how you used Twitter for this assessment.• You must also give us your Twitter user name and the date and time you started your seriesof tweets, so we can check your role in the coverage.• You will be marked on the relevance of your tweets to the news event, use of appropriateand interesting wording, and your use of interactivity. The way you have used what you havelearned to improve your use of Twitter will be assessed from your 100 word report.”
Twitter for Journalists - Content1. Optimise your Twitter profile for professionalnetworking & news gathering2. Use the basic functions of Twitter on mobileand web platforms3. Use Twitter and related tools to find relevantusers, topics and stories4. Use appropriate tools and techniques formaximising and measuring engagement andeffectiveness.
1. Optimise your Twitter profileThe importance of making the right 1st impression:a. Create a professional profile, including colourand design on Twitterb. Use appropriate avatar & cover photoc. Use new tweets to create suitable content forviewing on your professional profile prior to thisassignment.
2. How to tweeta. Use the Twitter functions: Tweet, DirectMessage, Follow, @reply and @mentionb. Mobile versus Native Twitterc. Measuring success using retweetsd. Add links and media to tweets.
3. Finding users, topics and stories:a. Find and use “lists”b. Use Search and Discoverc. Beyond Twitter:Directories and Communitiesd. #hashtags.
4. Measuring & Maximising:a. Use the REACH model to measure effectiveengagementb. Writing that encourages clicks & engagementc. Providing evidence:Favourites, clicks, retweets, responses & newfollowers gainedd. Shrink, customise and track links usingbit.ly, and use shortened links in tweets.
reach How many people receive our message?engage How many people talk to me?amplify How many people talk about me?convert How many people click or use my #hashtag?hold How many people follow me?reach engage amplify convert hold
Top 10 Tools to Tame your Twitterfeed:1. Tweetreach Track your tweet’s progress2. Twentyfeet Track your account’s progress3. Socialmention Social search and sentiment with alerts4. Echofon Multiplatform Twitter tool5. Twibes Find & follow by categories6. Wefollow Find & follow by peers7. SocialBro Free 30 day trial for deep analytics8. Bit.ly Shrink, customise & track links9. Vine Add video to your tweets10. Klout Measure & manage your onlineinfluence.
What have you learned?1. What’s the most important thing I have learnt aboutpresenting myself online today?2. What is the impression I would like to give newcomersto my Twitter stream and how can I ensure thishappens?3. What tool/s would I like to try but need to practice withto gain confidence before the live news tweetingsession?
Session FeedbackWhat advice would you give me on running this sessionagain?Tweet@poll 1516Followed by your advice.Thank you!
By the end of the sessionlearners will be able to . . .• Optimise their Twitter profile for professional networking & news gathering:• Create a professional profile, including colour and design on Twitter.• State the importance of avatar images in online relationships, and choose an appropriate image to representthemselves on Twitter for this assignment.• Use new tweets to create suitable content for viewing on their professional profile prior to this assignment.• Competent use of the basic functions of Twitter on mobile and web platforms:• Use the Twitter functions: Tweet, Direct Message, Follow, @reply and @mention.• Predict the visibility of a particular tweet, and choose the appropriate function to either minimise or maximisevisibility.• State some of the differences between “native” Twitter and mobile Twitter apps, and how this may affectfunctionality such as retweets and accurate recording of reach.• Add links and media to tweets.• Use Twitter and related tools to find relevant users, topics and stories:• Find “lists” on any user profile and use them to find similar users.• Use the Search and Discover functions on Twitter to find conversations and follow related users.• State three sites other than Twitter than can be used to find and follow relevant Twitter users.• Explain the use of #hashtags on Twitter to facilitate conversations, news gathering and community.• Use appropriate tools and techniques for maximising and measuring engagement and effectiveness:• Use the REACH model to measure effective engagement• Use techniques for writing tweets that encourage clicks & engagement• Provide evidence of effectiveness to import into a Word document - including: Favourites, clicks, retweets,responses and new followers gained• Shrink, customise and track links using bit.ly, and use shortened links in tweets.