01. Group & Centre Performance

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01. Group & Centre Performance

  1. 1. Steven Smale Director, Sales and Marketing Stephen Healy, Director, Strategy and Development Group and Centre Performance and Agent Feedback
  2. 2. GROUP AND CENTRE ENROLMENT PERFORMANCE <ul><li>Based on data from 5 th January 2009, (i.e. figures will rise with additional January starters and further English students). </li></ul><ul><li>N u mbers include General English made up of Essential English, Summer Schools and Study Abroad with English. </li></ul><ul><li>N u mbers based on student enrolments enrolled across programmes so will include “double counting” of student that may progress from academic English to a academic pathway programme </li></ul><ul><li>Figures do not include Pre-sessional English numbers as no 2007 historical comparison </li></ul>
  3. 3. Regional Applications, Offers and Enrolments: ACADEMIC
  4. 4. Group Performance (data as of 5 th January 2009.) <ul><li>3,850 students undertaking a range of programmes in 5 UK Centres to date. </li></ul><ul><li>103.5% growth in total students across all programmes from 07/08 with University Brands in 08/09. </li></ul><ul><li>Significant growth in Graduate pathways and numbers masked by large Manchester UG pathway volumes coming into the Portfolio. </li></ul><ul><li>General English numbers significant growth and potential. </li></ul>
  5. 5. Group Performance breakdown by Brand and Programmes <ul><li>3850 students undertaking a range of programmes in 5 UK Centres </li></ul><ul><li>Significant growth in Exeter and Newcastle. </li></ul>
  6. 6. Academic Enrolment Performance by Regions <ul><li>Academic enrolments up 115% to 1,742 </li></ul><ul><li>13% reduction in proportion of Chinese students to 54% of all academic enrolments against backdrop of significant group rise. </li></ul><ul><li>UK sourced rise to 10% from 4%. </li></ul><ul><li>Africa from 2% to 4% </li></ul>
  7. 7. English Enrolment Performance <ul><li>2,108 students undertaking a range of programmes in 5 UK Centres with overall 95% rise to date on 07/08 volumes </li></ul><ul><li>Significant growth in UK sourced students from 7-15% </li></ul><ul><li>Growth in North Asia and North Africa and Middle East volumes and regional share </li></ul><ul><li>Reduced share of China, HK and Macau amidst growth in volume </li></ul>
  8. 8. Academic Enrolment Performance by intake <ul><li>Significant overall Growth </li></ul><ul><li>September growth in academic volumes twice size of January </li></ul>
  9. 9. English Enrolment Performance 07/08 and 08/09 by Programme and University Brand <ul><li>A near 3 fold increase in Essential English </li></ul><ul><li>Strongest growth in N e wcastle and Exeter </li></ul>
  10. 10. INTO UEA Performance (data as of 5 th January 2009.) <ul><li>14% overall growth to 872 students to date. </li></ul><ul><li>Growth in share and volumes in Diploma, General English and Academic English programmes. </li></ul><ul><li>F o undation share down by 3% but likely to rise with progressing academic English students … </li></ul>
  11. 11. INTO Exeter Performance (data as of 5 th January 2009.) <ul><li>83% overall growth to 1070 students to date. </li></ul><ul><li>All programmes significant volume growth with particular growth in Graduate Diploma </li></ul><ul><li>Growth in share and volumes in Diploma, and General English </li></ul>
  12. 12. INTO Newcastle Performance (data as of 5 th January 2009.) <ul><li>72% overall growth in student volumes to 931 to date. </li></ul><ul><li>Significant growth in Diploma and Graduate Diploma programmes to 13% of all students from 2% in 07/08. </li></ul><ul><li>Significant redistribution of volumes and share from academic English to Diploma, Graduate Diploma and General English programmes. </li></ul>
  13. 13. AGENT FEEDBACK SURVEY: December 2008
  14. 14. Profile of Respondents - Detail Base: 142 Source: INTO Knowledge Role Age Region A3. How would you describe your role within your organisation? A4. Please select your age:
  15. 15. Professional Profile Base: 142 Source: INTO Knowledge How long have you been working with your organsation? How long have your organisation been in operation? A5. How long have you been working with your organisation? A6. How long has your organisation been in operation?
  16. 16. Country focus of Agencies Base: 142 Source: INTO Knowledge Most Popular Destination A7. Which study destinations do you counsel students to through your organisation? A8. Of the above study abroad destinations, which is the most popular for students advised through your organisation? Study Destination through your organisation
  17. 17. The Focus of Agency Network Businesses: Qualifications/ Programmes Base: 142 Source: INTO Knowledge Most Popular Qualification/ Programme A9. Which qualifications/ programmes do you counsel students to through your organisation? A10. Of the above qualifications/ programmes, which is the most popular for students advised through your organisation?
  18. 18. Overall Satisfaction with INTO: 83% satisfaction <ul><li>A significant number of “leading” universities and “world class” Universities </li></ul><ul><li>Similar courses </li></ul><ul><li>Multiple choices </li></ul>Base: 140 Source: INTO Knowledge B2. Thinking about the overall service and support you have received from INTO during the past 12 months, how would you rate your overall satisfaction with INTO?
  19. 19. INTO’s Regional Office Support: 90% plus satisfaction…. Base: 140 Source: INTO Knowledge B4. The following statements are regarding INTO's regional office support to your organisation. Please indicate your level of agreement or otherwise with the statements using the scale below: Detail Mean
  20. 20. INTO’s Regional Office Staff Visit Frequency Base: 139 Source: INTO Knowledge B3. During the past 12 months, how many times were you visited by INTO's Regional office staff?
  21. 21. Activities with INTO regional office staff Base: 141 Source: INTO Knowledge B5. What activities has INTO regional office staff participated with you in the last year?
  22. 22. INTO’s Promotional Material Base: 141 Source: INTO Knowledge B6. How would you rate INTO's promotional material?
  23. 23. INTO’s Promotional Material Base: 141 Source: INTO Knowledge B8. The following statements are regarding INTO's promotional material. Please indicate your level of agreement or otherwise with the statements using the scale below: Detail Mean
  24. 24. INTO’s Scholarships Base: 133 Source: INTO Knowledge Have any of your students attained scholarships from INTO in the last 12 months? Most Important about Scholarships How attractive are INTO’s Scholarships B11. Are you familiar with INTO's range of scholarships? If yes, how attractive are INTO's scholarships compared with other pre-university provider organisations? B12. Have any of your students attained scholarships from INTO in the last 12 months? B13 . In your opinion, what is most important to you about scholarships for your students?
  25. 25. Key Decision Makers in Choosing Institution Base: 142 Source: INTO Knowledge C1. In your experience, who are the key decision makers in choosing which institution to study at:
  26. 26. Have your students decided…? Source: INTO Knowledge Institution Country C1a. Have students who come to you for counseling already decided on which country they wish to study at? C2. Have pre-university students who come to you for counseling already decided on which university/institution they wish to study at? C3. Have undergraduate students who come to you for counseling already decided on which university/institution they wish to study at? C4. Have postgraduate students who come to you for counseling already decided on which university/institution they wish to study at?
  27. 27. INTO and Partner Awareness Base : 137 Source: INTO Knowledge C5. When students come to you for counseling, have they previously heard of INTO and INTO's partner universities?
  28. 28. The 5 most important factors in counselling? Base: 138 Source: INTO Knowledge C6. Which 5 aspects of the course/centre/university do you highlight most in counseling students to choose their INTO programme:
  29. 29. Overall Impression of Agent towards University partners Base: 133 Source: INTO Knowledge Mean Detail D4 .Please indicate your overall impression of each of the institutions that INTO works with?
  30. 30. University partner attractiveness to Students and Parent Base: 134 Source: INTO Knowledge Mean Detail D5. In your opinion, how attractive are the following INTO University partners to your students and their parents
  31. 31. How attractive are INTO’s University Partners compared with the competition? Base: 140 Source: INTO Knowledge D6. Overall, how attractive INTO's partner universities are compared with other pre-university provider organisations?
  32. 32. INTO’s Partner Universities: Improvements since Working with INTO Base: 87 Source: INTO Knowledge D7. How has your opinion of each of INTO's partner universities changed since these institutions began working with INTO?
  33. 33. The things that matter to Agents Source: INTO Knowledge E1. How important are the following factors to you and your organisation? Where 1 Not important at all, 2 Not important, 3 Does not affect, 4 Important, 5 Very important
  34. 34. How does INTO Perform in the following? Source: INTO Knowledge E2. In the following, we have listed some statements that might be used to describe INTO. For each statement please indicate for us how much you agree or disagree. Where 1 Strongly Disagree, 2 Disagree, 3 Neither agree nor disagree, 4 Agree, 5 Agree Strongly
  35. 35. INTO’s Performance - Detail Source: INTO Knowledge Mean E2. In the following, we have listed some statements that might be used to describe INTO. For each statement please indicate for us how much you agree or disagree. 4.42 4.03 3.99 3.97 3.96 3.92 3.78 3.77 3.77 3.75 3.72 3.65 3.56 3.53 3.28 3.19
  36. 36. INTO’s Performance against what matters: moving from good to excellent Base: 142 Source: INTO Knowledge

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