Framing the problem and architecting the solution Livia Labate Comcast Interactive Media Find me through your preferred Web 2.0 fad as livlab or through [email_address] Where does IA fit in the design process?

Why define a process? Demand management Portfolio management Operational efficiency Quality sustainability People’s sanity Innovating within boundaries

Demand management

Portfolio management

Operational efficiency

Quality sustainability

People’s sanity

Innovating within boundaries

The toolbox Validation Modeling Discovery Understand user needs and business goals, by exploring their dimensions and points of convergence. Frame the problem Architect the solution by modeling the user interaction with the product touch-points. Explore the solutions Improve and adjust solutions through continued user feedback and observation. Assess level of success Examples: User Research Domain Research Industry Benchmarks Business Goals Assessment Examples: Task Analysis Content Analysis Personas and Scenarios Organization Systems Classification Systems Navigation Systems Interaction Modeling Naming Conventions Patterns and Guidelines Examples: Usability Testing Prototype Validation Heuristic Evaluations User Behavior Analysis Balance user needs and business goals to conceive solutions which enable positive experiences

Examples:

User Research

Domain Research

Industry Benchmarks

Business Goals Assessment

Examples:

Task Analysis

Content Analysis

Personas and Scenarios

Organization Systems

Classification Systems

Navigation Systems

Interaction Modeling

Naming Conventions

Patterns and Guidelines

Examples:

Usability Testing

Prototype Validation

Heuristic Evaluations

User Behavior Analysis

The process framework today Initiation Planning Execution Closure Requesting Model solution Design solution Build solution Deploy solution Envision solution Requirements Specifications Code Drop Launch Business Case IA and Usability Project Management Design Development and Engineering

Take-away Defining a successful work process requires clarity of intent. Self-awareness is key. IA stands on its own legs. Value of IA practice is transparent - Framing the problem and architecting the solution. Specialization (of function) and Collaboration (across work activities) complement each other.

Defining a successful work process requires clarity of intent. Self-awareness is key.

IA stands on its own legs. Value of IA practice is transparent - Framing the problem and architecting the solution.

Specialization (of function) and Collaboration (across work activities) complement each other.

Take-Away Defining a successful work process requires clarity of intent. Self-awareness is key. IA stands on its own legs. Value of IA practice is transparent - Framing the problem and architecting the solution. Specialization (of function) and Collaboration (across work activities) complement each other.

Defining a successful work process requires clarity of intent. Self-awareness is key.

IA stands on its own legs. Value of IA practice is transparent - Framing the problem and architecting the solution.

Specialization (of function) and Collaboration (across work activities) complement each other.