Outsourcing profitability
Your objectives <ul><li>Bigger sales? </li></ul><ul><li>Growing share of market? </li></ul><ul><li>More clients, happier c...
Your issues <ul><li>Is there something you are not happy about in your company at the present time? </li></ul><ul><li>If y...
How can we help you? <ul><li>MARKET RESEARCH </li></ul><ul><ul><li>Qualitative </li></ul></ul><ul><ul><li>Quantitative </l...
Why we believe we can help you? <ul><li>One monthly bill that will reduce your costs with 30-50 % </li></ul><ul><li>Fixed ...
Why we believe we can help you? <ul><li>The flexibility of working with a supplier of marketing services vs. your own empl...
What exactly can we do for you? <ul><li>Brand: </li></ul><ul><ul><li>Strategy;  </li></ul></ul><ul><ul><li>Management. </l...
Who recommends us? <ul><li>HUBERT BURDA MEDIA </li></ul><ul><ul><li>Created the premium brand MEN OF THE YEAR, consisting ...
How can you reach us? <ul><li>Cell:  0726.26.22.22 </li></ul><ul><li>Email :  [email_address] </li></ul><ul><li>Skype ID: ...
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Lit Marketing Presentation

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Lit Marketing Presentation

  1. 1. Outsourcing profitability
  2. 2. Your objectives <ul><li>Bigger sales? </li></ul><ul><li>Growing share of market? </li></ul><ul><li>More clients, happier clients and loyal clients? </li></ul><ul><li>Brand awareness? </li></ul><ul><li>And all these with lower marketing costs? </li></ul>
  3. 3. Your issues <ul><li>Is there something you are not happy about in your company at the present time? </li></ul><ul><li>If you could change something, what would be this something? </li></ul><ul><li>What works and what doesn’t work for your company? </li></ul>
  4. 4. How can we help you? <ul><li>MARKET RESEARCH </li></ul><ul><ul><li>Qualitative </li></ul></ul><ul><ul><li>Quantitative </li></ul></ul>LIT MARKETING MARKETING STRATEGY BUDGETED MARKETING PLAN COMMUNICATION MIX NEGOCIATING MARKETING ACTIIVITIES SALES FIGURES IMPLEMENTING MARKETING ACTIVITIES
  5. 5. Why we believe we can help you? <ul><li>One monthly bill that will reduce your costs with 30-50 % </li></ul><ul><li>Fixed costs for a marketing specialist in-house: </li></ul><ul><ul><li>Min. 1500 Euro net + taxes (marketing specialist) + cell, laptop, desk etc. </li></ul></ul><ul><li>Fixed costs for a small marketing department formed of: </li></ul><ul><ul><li>Min. 1500 Euro net + taxes (Marketing Manager) + cell, laptop, car, etc. </li></ul></ul><ul><ul><li>Min. 400 Euro net + taxes (Assistant Marketing Manager) + cell, PC, desk, etc. </li></ul></ul>vs.
  6. 6. Why we believe we can help you? <ul><li>The flexibility of working with a supplier of marketing services vs. your own employees. Also the expertise you benefit from an outsourcing marketing company vs. the in-house specialist. </li></ul>
  7. 7. What exactly can we do for you? <ul><li>Brand: </li></ul><ul><ul><li>Strategy; </li></ul></ul><ul><ul><li>Management. </li></ul></ul><ul><li>Market research: </li></ul><ul><ul><li>Qualitative & Quantitative. </li></ul></ul><ul><li>ATL: buying media space, creation and production: </li></ul><ul><ul><li>TV, Radio & Press; </li></ul></ul><ul><ul><li>OOH & INDOOR. </li></ul></ul><ul><li>BTL: </li></ul><ul><ul><li>Events; </li></ul></ul><ul><ul><li>In-store promotional activities. </li></ul></ul><ul><li>PR: </li></ul><ul><ul><li>Press conferences; </li></ul></ul><ul><ul><li>Presentation kits; </li></ul></ul><ul><ul><li>Trades and fairs. </li></ul></ul><ul><li>WEB: </li></ul><ul><ul><li>Web design; </li></ul></ul><ul><ul><li>Web programming; </li></ul></ul><ul><ul><li>Web hosting. </li></ul></ul>
  8. 8. Who recommends us? <ul><li>HUBERT BURDA MEDIA </li></ul><ul><ul><li>Created the premium brand MEN OF THE YEAR, consisting in an annual project with implementation every month, and finalized with an event at the end of the 12 months; </li></ul></ul><ul><ul><li>Built the marketing plans for all 20 titles of HBM according to the strategy and positioning of respective brands. Built brand keys for all 20 titles. Followed respective brand keys in all activities, to be consistent in communication; </li></ul></ul><ul><ul><li>Implementing events with 200 guests (mass media & clients); </li></ul></ul><ul><ul><li>Recommendation: Mr. Michael Schroeder, General Manager of HBM Romania, [email_address] . </li></ul></ul><ul><li>CUMPANA </li></ul><ul><ul><li>Created and implemented the new marketing and communication strategy, repositioned the brand Cumpana according to the new strategy; </li></ul></ul><ul><ul><li>Re-freshed the company website ( www.cumpana.ro ); </li></ul></ul><ul><ul><li>Created a contest for motivating and retaining the delivery personnel of the company; </li></ul></ul><ul><ul><li>Recommendation: Mr. Valentin Nita, General Manager of Cumpana, [email_address] . </li></ul></ul><ul><li>NOVOTEL HOTEL: </li></ul><ul><ul><li>Re-freshed the website www.MercibyNovotel.ro ; </li></ul></ul><ul><ul><li>Recommendation: Mr. Frederik Deman, Marketing & Operations Director of Novotel, [email_address] . </li></ul></ul>
  9. 9. How can you reach us? <ul><li>Cell: 0726.26.22.22 </li></ul><ul><li>Email : [email_address] </li></ul><ul><li>Skype ID: livia.tudor </li></ul>

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