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Livemocha overview - May 2010
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Livemocha overview - May 2010


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Livemocha is the world's largest language learning community, with over 5 million members from more than 200 countries around the world.

Livemocha is the world's largest language learning community, with over 5 million members from more than 200 countries around the world.

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  • 1. The World's Largest Language Learning Community
    company confidential
  • 2. What is Livemocha?
    What is Livemocha?
    The world’s largest language learning community, with over 5 million members from over 200 countries around the world.
    Offers free and paid online language courses in 35 languages.
    Every lesson includes speaking and writing practice reviewed by native speakers.
    Learning with native speakers
    is the most fun and effective way
    to learn a language!
  • 3. Livemocha Vision
    Deliver the most fun, effective, accessible way to learn a language with a vibrant global community
    Company Confidential
  • 4. How is Livemocha different?
    Unique combination of onlinelanguagelearning and practice with native speakers thatyou cannot get with books, CD-ROMs or language schools.
    Active global community of native speakers who are eager to help and learn from each other – which makes learning more exciting and effective.
  • 5. How does Livemocha work?
    Online courses begin with essential words and phrases required for real conversations
    Interactive exercises measure your comprehension
    Each lesson includes speaking and writing exercises, routed to native speakers who provide tips to improve
    Return the favor by helping others who are learning your native language
  • 6. Help from Native Speakers
    • English native speaker
    • 7. Learning Spanish
    • 8. Spanish native speaker
    • 9. Learning English
    With a reputation for helping others!
  • 10. Media Coverage
  • 11. Awards
    Winner of the 2009 ESU President’s Award
    for Technology and Innovation
  • 12. Recommended by Academic Experts & Customers
    “Livemocha is the best online language program I have seen and used—vastly superior to Rosetta Stone in terms of cost and the variety of language functions it offers.”
    -Dr. Steven J. Sacco, Language Professor & PhD in Foreign Language Education, San Diego State University
    “Livemocha offers a perfect combination of cutting edge technology and language learning.  It makes learning a new language fun and convenient. My students love the Role Play feature.”
    -Michele Mesnik, Professor, Brazilian Business School
    93% of members say Livemocha has improved their language skills
  • 13. Traditional Alternatives vs. Livemocha
    Limitless Learning Content
    Millions of videos, flashcard sets, tips, lessons, audio clips
    Almost any language on the planet
    Convenient access from any Internet connection
    Helpful connections with native speakers and tutors
    Fun, interactive exercises
    Save scores, measure your progress, share with others
    Help people worldwide learn your native language
    • Software with audio/visual queues
    • 14. Score-keeping
    • Still talking to yourself
    • Portability
    • 15. Reference value
    • Costly to print and distribute
    • 16. Static, difficult to update
    • 17. Solitary learning
  • How to help the poor?Teach them English
    Average Foreign-born Income
    by English Proficiency and Educational Attainment
    (Employed Adults)
    Proficiency in English can double or triple earning power
    Income Gap
    Company Confidential
    Source: US Census, Parthenon Group
  • 18. Appendix
  • 19. Company Background
    • Seattle-based company,launched September 2007
    • 20. Core Competencies:
    • 21. Over 50 years experience; Retail & Internet Sales, Marketing & Operations.
    • 22. Business Focus:
    • 23. Language Learning delivered via the Internet
    • 24. Retail gift cards accessing paid content online
    By the Numbers:
    • 5.5 million members from over 200 countries around the world
    • 25. Free and paid online language courses in 35 languages
    • 26. Paying customers in over 110 countries
    • 27. Over 1,000,000 helpful community reviews each month
    • 28. 93% of members say Livemocha has improved their language skills
  • Livemocha vs. Competitors
    In less than 2 years, Livemocha has become the largest language site on the web, and among the top 4000 most trafficked sites globally
    company confidential
  • 29. Tremendous Growth
    Livemocha is one of the fastest growing communities on the Internet
    Over 5 million registered members in less than 2.5 years
    Company Confidential
  • 30. Mochapoints
    • Measure your learning and teaching activity on Livemocha
    • 31. Earn badges that recognize high levels of activity
    • 32. Members use Mochapoints to determine your commitment to learning and propensity to help others
    • 33. The most active and helpful members benefit by attracting best learning partners
    • 34. Earn free access to Basic courses by helping others and contributing to the community
  • What are Amercians learning?
    Most Popular Learning Languages
    Spanish 40%
    French 21%
    German 14%
    English 12%
    Italian 9%
  • 35. Livemocha Members: Student and Teacher
    Every Livemocha lesson includes speaking and writing exercises that are reviewed by native speakers.
    Over 1 million
    helpful peer reviews
    by Livemocha members
    in a month!
  • 36. Livemocha Active English
    Award-winning course for Conversational English
    Content provided by Pearson Education
    12 courses. Beginner to Advanced. Over 400 hours of learning content.
    Mapped to Common European Framework
    Video exercises, grammar, role play
    Tutor Reviews
    Paying customers in over 100 countries
  • 37. Active English: What Will I Learn?
    Active English teaches you how native speakers converse and prepares you to join them in conversation.
    Real-life English with feedback from native speakers
    Conversational understanding and proper pronunciation
    Grammar, vocabulary, and reading comprehension
    Language skills that follow the Common European Framework
  • 38. Active English:An Award-Winning Course
    • Livemocha Active English was the winner of the 2009 ESU President’s Award
    • 39. This prestigious award is presented for innovation and the use of technology for the teaching, learning, and advancement of English as a first, second or foreign language.
    • 40. The judging panel includes experts from the fields of design, technology, and English language teaching.
    • 41. The award was presented to Livemocha by Prince Philip, Duke of Edinburgh, at Buckingham Palace in London, England.
  • Active English: Why Customers Buy
    • Combines the power of social learning with world class content at an unbeatable price
    • 42. Proven instructional content from Pearson Education
    • 43. Certificates of completion for each course to print and keep
    • 44. Personalized feedback from native speakers and expert English tutors
    • 45. Focus on improving conversational English
  • What Does The Future Hold?
    Internet as a vast repository of specialized language learning content
    Range of access through various devices and formats
    Access to native language teachers all over the world
    Private communities to address specific learning needs