Guerilla marketinG & it’sNeedA Presentation on a less known Marketing Strategy which is a Boon for the BloomingEntrepreneu...
What Is Guerilla Marketing?• Guerilla Marketing is an advertising strategy in which low-costunconventional means (graffiti...
Objectives & Practitioners Of  Guerilla Marketing: Objective: Too create a unique, engaging and thought-provoking concept...
Elements of Guerilla Marketing:Effective but less costly.Not Overflowing cash Reserves are required.Speedy Market sprea...
Elements of Guerilla Marketing:Belief on the product qualityDirect Interaction with the CustomersComprehension of Every...
Yes !Yes !To Entrepreneurs but Why No! No! to Biggies?Degree Of FlexibilityAbility to react to the Market (Speed)Degree...
Tools For Guerilla Marketing:A Descriptive Brochure.Posting Signs On Bulletin /Bill BoardsBusiness Cards as “Mini-broch...
New & Evolved Forms Of GuerillaMarketing:Viral MarketingWild Posting CampaignsForehead AdvertisingBuzz MarketingExper...
Risks:MisrepresentationNot very definitiveMay create False RumorsDevices used might be misunderstood
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A presentation on Guerilla Marketing as an strategy for the enterpreneurs .Source:The Guerilla Marketing by Jay Conrad Levinson.

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  1. 1. Guerilla marketinG & it’sNeedA Presentation on a less known Marketing Strategy which is a Boon for the BloomingEntrepreneurs. BY : Ankita Bharti Roll No: 005 PGDM 2012-14
  2. 2. What Is Guerilla Marketing?• Guerilla Marketing is an advertising strategy in which low-costunconventional means (graffiti, sticker bombing, flash mobs) are utilized.•It is often in a localized fashion or large network of individual cells, toconvey or promote a product or an ideaConcept : It was invented as a marketing strategy based on thefollowing concept as a characteristic:An unexpected & unconventional system ofpromotions.Relies on timeEnergyImaginationPotentially interactive
  3. 3. Objectives & Practitioners Of Guerilla Marketing: Objective: Too create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson.Practitioners Of Guerilla Marketing:EntrepreneursSmall Companies/businessNew VenturesSingle Individuals
  4. 4. Elements of Guerilla Marketing:Effective but less costly.Not Overflowing cash Reserves are required.Speedy Market spreadCovers even Unexpected customers.Unconventional/Out Of the Box thinking
  5. 5. Elements of Guerilla Marketing:Belief on the product qualityDirect Interaction with the CustomersComprehension of Every Market FacetsAbility to do experiments
  6. 6. Yes !Yes !To Entrepreneurs but Why No! No! to Biggies?Degree Of FlexibilityAbility to react to the Market (Speed)Degree Of Innovation“One To One “CapabilityDisregard Of ImageDegree and ability to take risk and experiment.
  7. 7. Tools For Guerilla Marketing:A Descriptive Brochure.Posting Signs On Bulletin /Bill BoardsBusiness Cards as “Mini-brochures”Yellow /White PagesWebsitesE-MailsTelephoning (Tele-Marketing)
  8. 8. New & Evolved Forms Of GuerillaMarketing:Viral MarketingWild Posting CampaignsForehead AdvertisingBuzz MarketingExperiential Marketing
  9. 9. Risks:MisrepresentationNot very definitiveMay create False RumorsDevices used might be misunderstood
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