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A presentation on Guerilla Marketing as an strategy for the enterpreneurs .Source:The Guerilla Marketing by Jay Conrad Levinson.

A presentation on Guerilla Marketing as an strategy for the enterpreneurs .Source:The Guerilla Marketing by Jay Conrad Levinson.

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    Presentation1 Presentation1 Presentation Transcript

    • Guerilla marketinG & it’sNeedA Presentation on a less known Marketing Strategy which is a Boon for the BloomingEntrepreneurs. BY : Ankita Bharti Roll No: 005 PGDM 2012-14
    • What Is Guerilla Marketing?• Guerilla Marketing is an advertising strategy in which low-costunconventional means (graffiti, sticker bombing, flash mobs) are utilized.•It is often in a localized fashion or large network of individual cells, toconvey or promote a product or an ideaConcept : It was invented as a marketing strategy based on thefollowing concept as a characteristic:An unexpected & unconventional system ofpromotions.Relies on timeEnergyImaginationPotentially interactive
    • Objectives & Practitioners Of Guerilla Marketing: Objective: Too create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson.Practitioners Of Guerilla Marketing:EntrepreneursSmall Companies/businessNew VenturesSingle Individuals
    • Elements of Guerilla Marketing:Effective but less costly.Not Overflowing cash Reserves are required.Speedy Market spreadCovers even Unexpected customers.Unconventional/Out Of the Box thinking
    • Elements of Guerilla Marketing:Belief on the product qualityDirect Interaction with the CustomersComprehension of Every Market FacetsAbility to do experiments
    • Yes !Yes !To Entrepreneurs but Why No! No! to Biggies?Degree Of FlexibilityAbility to react to the Market (Speed)Degree Of Innovation“One To One “CapabilityDisregard Of ImageDegree and ability to take risk and experiment.
    • Tools For Guerilla Marketing:A Descriptive Brochure.Posting Signs On Bulletin /Bill BoardsBusiness Cards as “Mini-brochures”Yellow /White PagesWebsitesE-MailsTelephoning (Tele-Marketing)
    • New & Evolved Forms Of GuerillaMarketing:Viral MarketingWild Posting CampaignsForehead AdvertisingBuzz MarketingExperiential Marketing
    • Risks:MisrepresentationNot very definitiveMay create False RumorsDevices used might be misunderstood