Importance Of Business
Consulting In Marketing
By : Ankita Bharti
Source: Research starters Business ; Applications Of Bus...
Consultancy????
An agency or business of offering advice in a specific
field.
Serves as a lifeline to the business; spec...
Consultancy????
Levinson and McLaughlin suggest a Guerilla marketing
formula on budgeting as the 60/30/10 Guerilla
Market...
Types Of Clients
1 Current Clients
2
3
Prospective Clients
Broader Market
Tips Of Effective Networking
Have Crisp
Elevator
Pitch
Listen to the
person with
undivided
attention.
Be Proactively
helpf...
Niche Of Consultancy Networking
Networking
Cold Call
Pitching
7 Steps Of Cold Call Pitching
1
Change your mental objective
before making a call.
2
3
4
Understand the mindset of the
per...
7 Steps Of Cold Call Pitching
5
6
7
Start with core problem
question
Identify and reduce
hidden pressure.
Determine a fit.
Must for Consultancies’ Success
Best Quality
Best price
Methods, tools, and approaches
Service responsiveness
Consult...
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Presentation on Importance Of Business Consulting In Marketing- An Assignment of Marketing management

  1. 1. Importance Of Business Consulting In Marketing By : Ankita Bharti Source: Research starters Business ; Applications Of Business Consultancy in Marketing.
  2. 2. Consultancy???? An agency or business of offering advice in a specific field. Serves as a lifeline to the business; specifically to the entrepreneurs. The individual needs to make sure that others understand the benefit of doing business with the new consultant.
  3. 3. Consultancy???? Levinson and McLaughlin suggest a Guerilla marketing formula on budgeting as the 60/30/10 Guerilla Marketing Formula . The approach advocates a balanced budget distributed among current clients (60%), prospective clients (30%) and the broader market (10%)
  4. 4. Types Of Clients 1 Current Clients 2 3 Prospective Clients Broader Market
  5. 5. Tips Of Effective Networking Have Crisp Elevator Pitch Listen to the person with undivided attention. Be Proactively helpful. Go to the places where your clients and people of your industry go
  6. 6. Niche Of Consultancy Networking Networking Cold Call Pitching
  7. 7. 7 Steps Of Cold Call Pitching 1 Change your mental objective before making a call. 2 3 4 Understand the mindset of the person being called Identify the core problem that is to be solved. Start with a dialogue not a presentation.
  8. 8. 7 Steps Of Cold Call Pitching 5 6 7 Start with core problem question Identify and reduce hidden pressure. Determine a fit.
  9. 9. Must for Consultancies’ Success Best Quality Best price Methods, tools, and approaches Service responsiveness Consultants’ credentials Importance of the client Testimonials and references
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