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  • * Traditional research focuses on the questions YOU want to ask which may not be of interest or even relevant to your customers. We turn that around to give you a different perspective. We focus on what your customers are already talking about - because if they’re talking about it, it must be important.

Who is liveinsights Presentation Transcript

  • 1. Who is saying what about your brand right now?
    October 2010
  • 2. Who is saying what about your brand right now?
    At Iiveinsightswe’re actively listening.
     
    We’re tuned into the customer conversations about your brand that are happening online right now
    We find the most important topics and trends and turn them into relevant, true, real-time insights - those ‘1 things’ that give you competitive advantage.*
    Once you know what the ‘1 things’ are you can join the conversation and respond, in real time, to your customers’ emerging needs and desires
    Don’t you need to know what your customers really want to talk to you about?
  • 3. Why you need
    People are having more and more conversations online, sharing opinions & experiences about your brands and services, but
    what is being said ?
    what do you need to pay attention to ?
    how can you participate in those conversations?
    Social Media Analytics are useful to gauge the “Buzz” for a brand BUT it’s limited in what it tells you about what is actually being said, what it means for your brand strategy and what to do about it!
    - e.g claimed accuracy of automated sentiment analysis is 60–80 % but in reality it’s a lot less
    http://www.research-live.com/news/analytics/automated-sentiment-analysis-gives-poor-showing-in-accuracy-test/4002844.article
    At Iiveinsightswe use our expert language analysis and insight skills to help you to listen to and talk with customers more effectively
  • 4. What we offer at
  • 5. Your Brand status* on the webThe Landscape Sweep
    What does it mean – the 1 things!
    * Or a one off “dip” to monitor an event/issue
    And how do these align with your current strategy
  • 6. On going MonitoringThe Dashboard
    Chart formats are designed to client specification. We can also monitor competitors and provide a total market view
    Filters
    We look at any sources relevant to the brand
  • 7. Benefits you get from using
    You won’t miss something that’s important to customers which you hadn’t thought of
    You will be able to respond appropriately to customers in their ‘language’
    You will be able to get a deeper understanding of what your current research is telling you
    Iiveinsightscan provide the expert resource you may not have in house