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Worksheet from recent Guardian Media Network Seminar: Search Engine Optimisation

Worksheet from recent Guardian Media Network Seminar: Search Engine Optimisation

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Seo worksheets Seo worksheets Document Transcript

  •   Your Personal SEO PlanPrioritise Organisational Goals:Primary GoalSecondary GoalSecondary GoalSecondary GoalTake an inventory of your website:Website Feature Exists Planned Rate(1-5)Dynamic HomepageAbout PagesCustom Contact FormOffline contact optionsProduct & Services PagesPurchasing / Donation PagesCustomer SupportNews Pages / BlogMedia PagesLinks to other resourcesEducational resourcesSoftware / Document downloadsSite MapSite search functionalityForums / Live customer servicesTestimonialsGeographically relevant visit infoSocial SharingCustom navigationOther features for consideration:      
  •  Matching Goals with Functionality:Goals and conversion paths:Goal Target Conversion PotentialConversion Audience Page Landing page      
  •  Keywords:Current Page Views Ave Bounce Conversion Time/Page RatePage Assessment (use for all home / landing pages):Does this page have… Yes / NoA unique HTML Page title?Target keywords in the title?At least 400 words HTML text?Exact keyword phrases within the body text?HTML text links from the homepage?HTML text links from other site pages?Images / Video with ALT tags and title descriptions?Long hand Page Assessment:Page URLHTML TitleMeta DescriptionMeta Keywords (not used by SE)Text / content editsInternal site links      
  •  Referrals:Website Relationship Ave Bounce Conversion Time/Page RateConversion Comparison:Online/Offline Campaign/Direct No. Sales ValueDirectories:Directory Name Sector Specific Free / Paid Competitor?Link Planning:Potential Website Content Strength Benefits to website Potential of link      
  •   Optimised CopyHeadlinesSub-HeadlinesImage description100 WordsLink textNavigation Links      
  •   SEO Activity DiaryAction Follow up CompleteNotes: