LinkedIn for Business
Overview• Organisational Goals• The 2 sides of LinkedIn• Company profiles• Events on LinkedIn• Useful applications & socia...
Organisational GoalsBusiness Development                            Brand Marketing       Alumni Relations              Re...
The 2 sides of using LinkedIn for      Organisational goalsSide 1:The role of LinkedIn as a sales tool foremployees, a way...
The 2 sides of using LinkedIn for      Organisational goalsSide 2:LinkedIn as a tool for you to build yourcompany profile ...
Don’t forget:Any online activity that can link back toyour web content (not just your website)   is important for SEO (Sea...
3 tips to maximise your profile
1. Design with visitors in mind2. Have a networking game plan3. Grow your contacts strategically
1. Design with visitors in mind• Decide on your target audience• Check Google Insights for relevant search  terms• Use you...
Applications
2. Have a networking game plan• Start with the end goal in mind• Search potential client profiles for  appropriate groups•...
Tag your contacts
3. Grow your contacts strategically• Numbers are not the end goal• Use groups to gain credibility then invite  to connect•...
Company Profiles
Set up
Set up
Managing
Managing
Managing
Managing
Managing
Managing
Managing
Events
Setting up an event
Promoting an event
Maximising event success• Share the event across your networks  like Twitter &Facebook• Use your Mail tags to send a messa...
Social Media Tools
BufferApp
Hootsuite
Social Media Policy & Guidelines• Your SM Policy is your first line of defence  when it comes to “Crisis Management”• Empo...
3 choices!  •Reply •Delete •Ignore
Useful websites•   Mashable.com•   TheNextWeb.com•   Techcrunch.com•   Technorati.com
LinkedIn for Business (updated)
LinkedIn for Business (updated)
LinkedIn for Business (updated)
LinkedIn for Business (updated)
LinkedIn for Business (updated)
LinkedIn for Business (updated)
LinkedIn for Business (updated)
LinkedIn for Business (updated)
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LinkedIn for Business (updated)

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Slides from The Guardian Media Academy seminar "LinkedIn for Business" by Jennifer D Begg

Published in: Business, Technology
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Transcript of "LinkedIn for Business (updated)"

  1. 1. LinkedIn for Business
  2. 2. Overview• Organisational Goals• The 2 sides of LinkedIn• Company profiles• Events on LinkedIn• Useful applications & social media dashboards• Social Media Policy• Troubleshooting
  3. 3. Organisational GoalsBusiness Development Brand Marketing Alumni Relations Recruitment Fundraising Lead generation Profile Building New Product Launch
  4. 4. The 2 sides of using LinkedIn for Organisational goalsSide 1:The role of LinkedIn as a sales tool foremployees, a way to network withpotential clients and build a profile intheir business sector
  5. 5. The 2 sides of using LinkedIn for Organisational goalsSide 2:LinkedIn as a tool for you to build yourcompany profile online, showcaseproducts and services, generate leadsand support marketing
  6. 6. Don’t forget:Any online activity that can link back toyour web content (not just your website) is important for SEO (Search EngineOptimisation) and brand visibility. Social sharing is increasingly important for search rankings so make your content easy to share on sites like LinkedIn.
  7. 7. 3 tips to maximise your profile
  8. 8. 1. Design with visitors in mind2. Have a networking game plan3. Grow your contacts strategically
  9. 9. 1. Design with visitors in mind• Decide on your target audience• Check Google Insights for relevant search terms• Use your profile as a showcase for the position you’re in now.• Customise web links• Use SlideShare / Amazon apps to add personality• Link social profiles like twitter & filter using #in
  10. 10. Applications
  11. 11. 2. Have a networking game plan• Start with the end goal in mind• Search potential client profiles for appropriate groups• Look at group statistics before joining• Schedule group activity and build credibility• Make contact with moderators and offer content• Start your own group and include a link on your email signature• Make messaging easy by grouping your contacts
  12. 12. Tag your contacts
  13. 13. 3. Grow your contacts strategically• Numbers are not the end goal• Use groups to gain credibility then invite to connect• Get introduced through existing connections• Regularly update your connections with business cards from networking events• Download your LinkedIn contacts as a CSV file
  14. 14. Company Profiles
  15. 15. Set up
  16. 16. Set up
  17. 17. Managing
  18. 18. Managing
  19. 19. Managing
  20. 20. Managing
  21. 21. Managing
  22. 22. Managing
  23. 23. Managing
  24. 24. Events
  25. 25. Setting up an event
  26. 26. Promoting an event
  27. 27. Maximising event success• Share the event across your networks like Twitter &Facebook• Use your Mail tags to send a message to targeted groups of potential delegates• Use events pages to link with delegates in advance to improve networking opportunities
  28. 28. Social Media Tools
  29. 29. BufferApp
  30. 30. Hootsuite
  31. 31. Social Media Policy & Guidelines• Your SM Policy is your first line of defence when it comes to “Crisis Management”• Empower all staff to use social media to maximise brand exposure and engagement• Have clear guidelines & policies for official company accounts and share these with all staff• It’s imperative that you include options for responding to negative comments & articles
  32. 32. 3 choices! •Reply •Delete •Ignore
  33. 33. Useful websites• Mashable.com• TheNextWeb.com• Techcrunch.com• Technorati.com

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