Video Email: When, Why, and How

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• 29MM iPads sold to date (not counting Q3 ’11)• Hotmail support as of July 2011

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HTML5 Video Animated .GIF/.PNG Hotmail  All webmail clients iPhone mail client  Outlook Express – 2003 iPad mail client  Lotus Notes 6.5 – 8 Apple Mail 4  Entourage Thunderbird  Windows Mail Blackberry (BOLT 2.1+)

HTML5 Video (Full Video in Email with Audio)iPhone 12.39%Hotmail 12.14%Mac Mail 4 7.98%iPad 2.77%Other (Thunderbird, iPod Touch, etc.) 2.06%Total 37.34% Animated .GIF or .PNG Video (Silent Video in Email, no Audio, Reduced Quality)Outlook 2003 17.88%Yahoo Mail 9.54%Gmail 7.02%Windows Mail 1.84%Android Native E-mail 1.70%AOL 1.25%Other 10.54%Total 49.77% Static Image w/ Play Button (User Must Click through the Email to a Landing Page to see Video)Outlook 2007 9.37%Outlook 2010 0.37%Apple Mail 2 & 3 3.15%Total 12.89%

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Thank You for Joining Us!eec members are changing the world of email marketing. Will you join them?  Save $100 when you join the eec or renew your current membership withdiscount code eecweb by October 31, 2011 Subscribe to our FREE industry newsletter: www.emailexperience.org Contact Ali Swerdlow with any questions: ali@emailexperience.org; 212.790.1483

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Video Email: When, Why, and How

by Liveclicker / Video Commerce Consortium on Oct 27, 2011

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