Video Commerce in a YouTube World (updated) - Justin Foster, Founder & President @ The Video Commerce Consortium and Co-Founder, Liveclicker Inc.

Justin Foster: Founder & President, Video Commerce Consortium Co-Founder, Liveclicker Jason Healey: Product Manager, OnlineShoes.com Alison Jeske: Director, Product Management, drugstore.com Jason Lohr-Johnson: Video Art Director, REI

Video Commerce Consortium: Largest and fastest-growing consortium of interactive marketers dedicated to advancing the art and science of video commerce – www.video-commerce.org

Jan 22 2008: The ROI of Online Video – Webinar – VCC

Feb 10 2008: The Future of Video and Email Marketing – DMA/EEC

May 6 2008: Online Marketing Workshop w/CompUSA – Shop.org

What’s the deal with online video?

Video commerce: just another buzzword?

The good stuff!

Alison Jeske, Director of Product Management

Jason Lohr-Johnson, Video art Director

Jimmy Healey, Product Manager

Q & A

Online video is increasingly becoming part of our everyday lives.

Usage cuts across age demographics

~ 75% stream at least 1X/mo in 18 – 54 demos.

Source: Nielsen Research, July 8, 2008. Stats for May 2008, US only. Source: eMarketer, Ipsos Insight March 2007.

5 countries have eclipsed 60% broadband household penetration today

An additional 12 countries will reach this mark relative to 2008

499 million total worldwide broadband connections by 2012

Source: Gartner. Amanda Sabia, Principal Research Analyst. July 24, 2008

Video Commerce is the practice of using video content to promote, sell and support commercial products or services on the Internet.

.com .tv

Group A – No Video Group B – With Video # Product pages served 25,000 25,000 Conversion rate (clicked “play”) 6.63% 10.00% Conversion rate (watched entire video) 6.63% 15.84% Conversion rate increase (clicked “play”) N/A 50.1% Conversion rate increase (watched entire video) N/A 138.9%

Practitioner Revenue Lift 1 50.1% - 138.9% 133% - 200% 12% + 200% 40% “ Substantial Lift” “ It Works.”