Vision of video Telling a story: Engage customers Entertain customers Educate customers (sit and fit experience) Branding Point of differentiation Conversion SEO benefit

Telling a story:

Engage customers

Entertain customers

Educate customers (sit and fit experience)

Branding

Point of differentiation

Conversion

SEO benefit

Educational video 78% of customers view Fitwiz biomechanics video Fitwiz conversion rate is 45% higher than site average

78% of customers view Fitwiz biomechanics video

Fitwiz conversion rate is 45% higher than site average

Product page video Scripting a video Animated Categorical Introduction Product Introduction/Brand name and model Available in various color ways for both men and women Intended User Activity type (what are the key traits that this shoes wearer would posses?) Feature Set (What activities would a user buy these shoes for? i.e. uses, occasion, value proposition) Fit and feel (Sizing, cushioning, and support) Technologies of the shoe and any product updates

Scripting a video

Animated Categorical Introduction

Product Introduction/Brand name and model

Available in various color ways for both men and women

Intended User

Activity type (what are the key traits that this shoes wearer would posses?)

Feature Set (What activities would a user buy these shoes for? i.e. uses, occasion, value proposition)

Fit and feel (Sizing, cushioning, and support)

Technologies of the shoe and any product updates

Onlineshoes.tv Merrell Onlineshoes.tv post received 10K hits in 4wks w/ over 300 comments received. Direct contribution to revenue over the 4wks was over $3,000

Merrell Onlineshoes.tv post received 10K hits in 4wks w/ over 300 comments received.

Direct contribution to revenue over the 4wks was over $3,000