Video Commerce at Onlineshoes.com

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This is a presentation given on January 7, 2008 by Jimmy Healey, Product Manager at Onlineshoes.com. In this presentation, Jimmy describes the vision of video at Onlineshoes.com and how the company is applying online video today. This will be accompanied by a video to be posted on the www.video-commerce.org site.

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Video Commerce at Onlineshoes.com

  1. 2. Vision of video <ul><li>Telling a story: </li></ul><ul><li>Engage customers </li></ul><ul><li>Entertain customers </li></ul><ul><li>Educate customers (sit and fit experience) </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Point of differentiation </li></ul></ul><ul><ul><li>Conversion </li></ul></ul><ul><ul><li>SEO benefit </li></ul></ul>
  2. 3. Educational video <ul><li>78% of customers view Fitwiz biomechanics video </li></ul><ul><li>Fitwiz conversion rate is 45% higher than site average </li></ul>
  3. 4. Product page video <ul><li>Scripting a video </li></ul><ul><li>Animated Categorical Introduction </li></ul><ul><li>Product Introduction/Brand name and model </li></ul><ul><ul><ul><li>Available in various color ways for both men and women </li></ul></ul></ul><ul><li>Intended User </li></ul><ul><li>Activity type (what are the key traits that this shoes wearer would posses?) </li></ul><ul><ul><ul><li>Feature Set (What activities would a user buy these shoes for? i.e. uses, occasion, value proposition) </li></ul></ul></ul><ul><li>Fit and feel (Sizing, cushioning, and support) </li></ul><ul><li>Technologies of the shoe and any product updates </li></ul>
  4. 5. Onlineshoes.tv <ul><li>Merrell Onlineshoes.tv post received 10K hits in 4wks w/ over 300 comments received. </li></ul><ul><li>Direct contribution to revenue over the 4wks was over $3,000 </li></ul>

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