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Famous fonts media

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AS MEDIA …

AS MEDIA
Olivia Dexter

Published in: Technology, Business

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  • 1. Famous Fonts analysis
  • 2. According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruit diet. He thought the name was "fun, spirited and not intimidating” Apple's first logo depicts Isaac Newton sitting under an apple tree. It was almost immediately replaced by the "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it.
  • 3. Jobs was presented with several monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The logo was designed with a bite so people didn't’t mistake it for a cherry. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple could create graphics in color. In 1998, with the new iMac, Apple discontinued the rainbow theme and began to use monochromatic theme nearly identical in shape to its previous rainbow version. On various products, packaging and advertising.
  • 4. Google have gone through a variety of names since its initial change in name from backrub in 1998. This original Google logo (above) was created in Baskerville Bold and the decision was to use primary colors however a secondary color was used on the letter ‘L’ to show that Google doesn't’t conform to rules.
  • 5. From 1999 to 2010 this Google logo was the first permanent and the most recognized of all the ‘Google’ logo’s. This new version of the logo was first tested in 2009 and was officially launched on May 6th 2010. It utilizes an identical typeface to the previous logo however the"o" is distinctly more orange-colored in place of the previously more yellowish "o", as well as a much more subtle shadow rendered in a different shading style.
  • 6. On May 21st 2010, the 30th anniversary of the arcade game Pac-Man, Google unveiled worldwide their first interactive logo. Anyone who visited Google could play Pac-Man on the logo, which featured the letters of the word 'Google' on the Pac-Man maze. The latest Google logo was released September 19, 2013. The major difference in comparison with the previous logo was the flattening of shadows on the lettering to be consistent with the company's current user interface.