Brand Identity
 The brand identity is an outward expression of the brand this
includes the name, trademark, communication and visual
app...
Social interaction
 Brands which are aimed at a youthful demographic like mine use social media
to contact potential cust...
 The words which would used to describe my magazine are;
Pop, Music , Boys, Gossip, Pictures, Advice, Fun
Making sure this message is put across in all pages will ensure we are targeting
the females needed.



The magazine coul...
My Marketing staragies
 Marketing strategy; the process which can allow an
organizations (Music magazine) to concentrate ...
Teen Pops Facebook page-
Brand idenitity
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Brand idenitity

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Olivia Dexter
AS media , Pop magazines

Published in: Business, Technology
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Brand idenitity

  1. 1. Brand Identity
  2. 2.  The brand identity is an outward expression of the brand this includes the name, trademark, communication and visual appearance.  Effective brand names build connections between the brand personality and the product. My brand name 'World of Pop' effectively targets my audience, as it was the favored name during my questionnaire which was taken from my target audience. Having 'Pop' within the name also clearly states to the customer what the magazine is about which eases navigation on news stands.  Having a visually recognizable brand identity is achieved by having consistent use of recognizable elements such as font and symbols. I will have a consistent house style throughout the magazine using the logo reputably and the color scheme of pink, purple, white and yellow.
  3. 3. Social interaction  Brands which are aimed at a youthful demographic like mine use social media to contact potential customers. Using sites such as Facebook, Twitter and instagram  This helps me to gain information on what they are looking for in the product but also allows them social integration with the brand that develops a greater involvement in what we provide.  Viral marketing schemes can be used; hash tags on twitter can move within the country in minutes instantly making the brand recognizable. Facebook can keep audience members constantly updated about what is happening in the magazine and remind them of our presence.
  4. 4.  The words which would used to describe my magazine are; Pop, Music , Boys, Gossip, Pictures, Advice, Fun
  5. 5. Making sure this message is put across in all pages will ensure we are targeting the females needed.  The magazine could be marketed through adverting is other similar magazines, within the advert breaks between shows like The only way is Essex, Social media backing of featured stars like Connor Maynard.  The four key emotional building blocks for a successful advert 1. Attract or hook people early 2. Retain their attention 3. Engage by invoking some form of emotional reaction – the stronger the better 4. Finish with some kind of impact
  6. 6. My Marketing staragies  Marketing strategy; the process which can allow an organizations (Music magazine) to concentrate on the resources amiable to increasing sales and gain an advantage in a competitive market. For my pop magazine I will be producing a Facebook page, this is an example of the ways in which I will be using Web 2.0 as part of my brand identity.
  7. 7. Teen Pops Facebook page-
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