The brand identity is an outward expression of the brand this
includes the name, trademark, communication and visual
Effective brand names build connections between the brand
personality and the product. My brand name 'World of Pop'
effectively targets my audience, as it was the favored name during
my questionnaire which was taken from my target audience.
Having 'Pop' within the name also clearly states to the customer
what the magazine is about which eases navigation on news
Having a visually recognizable brand identity is achieved by
having consistent use of recognizable elements such as font and
symbols. I will have a consistent house style throughout the
magazine using the logo reputably and the color scheme of pink,
purple, white and yellow.
Brands which are aimed at a youthful demographic like mine use social media
to contact potential customers. Using sites such as Facebook, Twitter and
This helps me to gain information on what they are looking for in the product
but also allows them social integration with the brand that develops a greater
involvement in what we provide.
Viral marketing schemes can be used; hash tags on twitter can move within the
country in minutes instantly making the brand recognizable. Facebook can
keep audience members constantly updated about what is happening in the
magazine and remind them of our presence.
The words which would used to describe my magazine are;
Pop, Music , Boys, Gossip, Pictures, Advice, Fun
Making sure this message is put across in all pages will ensure we are targeting
the females needed.
The magazine could be marketed through adverting is other similar magazines,
within the advert breaks between shows like The only way is Essex, Social media
backing of featured stars like Connor Maynard.
The four key emotional building blocks for a successful advert
Attract or hook people early
Retain their attention
Engage by invoking some form of emotional reaction – the stronger the better
Finish with some kind of impact
My Marketing staragies
Marketing strategy; the process which can allow an
organizations (Music magazine) to concentrate on the
resources amiable to increasing sales and gain an
advantage in a competitive market.
For my pop magazine I will be producing a Facebook
page, this is an example of the ways in which I will be
using Web 2.0 as part of my brand identity.