TAC -paid to AdSense partners and paid to certain distribution partners : $1.81 bil(26% of rev)
others who direct traffic to google sites, $285 million
Operating Expense: $2.19 bil(30% of rev)
Other costs of rev: data center operational expense: $747 mil (10% of rev)
Revenue Total Revenue: $7.29 bil Google Sites Revenue: $4.83 bil(67% of rev) Google’s Network Revenue through AdSense: $2.20 bil(30% of rev)
Google’s Nexus One Goals
Advertise on their upcoming product, Nexus One
Increase brand recognition
Raise product awareness
Challenges Nexus One Little awareness of their new product Lack of social marketing promoting the product Competitor: Iphone
Google’s Mobile Strategy Instant WireslessGoogle TV MobileAds Google Map
Social Media Marketing Tweet and promote about Nexus One Latest updates and news and post fun events! People seek entertainment!
Create a Facebook Page for fans! Connect with your fans!
Post related videos, blogs and have users to comment on their Nexus One experience!
Google Adwords to link all the related search to our product. Search Engine Optimization
Key words include: Phone, Mobile, 3G, Wireless, Iphone, Mobile,
To have influential bloggers to write reviews about Nexus One
Cost Use of Twitter, Facebook are all cost free Google AdWords is conducted by Google, being the largest search Engine, this is incredibly valuable! To pay loudmouth Bloggers to promote Nexus One $200 / Month x 12 months = $2400 / year $2400 x 1000 bloggers = $2,400,000 / year
How to Measure Our Progress? The sales of Nexus One Twitter Followers for Nexus One Facebook Fans for Nexus One
Final Result Google Nexus One Succeed by putting our users first!