Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

ADV892_Drugstore.com_

  • 282 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
282
On Slideshare
282
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. By Siwen Liu
  • 2. Background of
    Leading Internet retailer in health, beauty care, and pharmacy products
    Extensive partnerships with other companies: Rite Aid and GNC
    Branch Websites: Beauty.com, Sexualwellbeing.com, VisionDirect.com,
    thenaturalstore.com and etc.
  • 3. Opportunities & Challenges for
  • 4. "It’s not just for marketing."
    Strategy: proactive, reactive and adaptive
    Twitter
    YouTube
    Facebook
  • 5. Video Commerce Strategy for
    Partnership with Liveclicker
    and vimeo.com
    Monitoring SEO benefits
    Building out a video library
    Adding video into product setup procedures
    Developing videos for “brand”
  • 6. General Rule: “Keep it simple”
    Facebook Strategy for
    • Different links to different landing pages
    • 7. Weekly deal offering
    • 8. Mimic and test
    • 9. Prompt feedback
    • 10. Interaction with customers
  • Focus: Beauty, Skincare, Health and Medical care
    Blogging Strategy for
    • Delivering a great customer Experience
    • 11. Over 70% of orders come from repeat customers
    • 12. Encouraging positive interactions between customers and the site
  • Twitter Strategy for
    • Launching pro-action live chat
    among followers;
    • Daily deal announcement;
    • 13. Providing knowledgeable agents as a
    resource for customers to interact
    with each other;
    • Tracking customers’ feedback;
    • 14. Making agents available to customers 24/7
  • Metrics of Success
    Keeping track of feedback from customer experience
    Determining the traffic to the social networking site
    Adjusting strategy to adhere to the feedback tracking number of clicks and CTR on Google Adwords
  • 15. Evaluation: Budget and timeline
    Timeline
    Seasonal peak: winter holidays
    Special promotion/deals on quarterly basis