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By Siwen Liu
Background of
 Leading Internet retailer in health, beauty care, and pharmacy products
 Extensive partnerships with othe...
Opportunities & Challenges for
"It’s not just for marketing."
 Strategy: proactive, reactive and adaptive
Facebook
Twitter
YouTube
Video Commerce Strategy for
 Partnership with Liveclicker
and vimeo.com
 Monitoring SEO benefits
 Building out a video ...
 General Rule: “Keep it simple”
Different links to different landing pages
Weekly deal offering
Mimic and test
Prompt...
Focus: Beauty, Skincare, Health and Medical care
Blogging Strategy for
 Delivering a great customer Experience
 Over 70%...
Launching pro-action live chat
among followers;
Daily deal announcement;
Providing knowledgeable agents as a
resource f...
Metrics of Success
I. Keeping track of feedback
from customer experience
II. Determining the traffic to
the social network...
Evaluation: Budget and timeline
Budget Breakdown
Blogging
Twitter
Facebook
Google Adword
Vedio
Commerce
Seasonal peak:
win...
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ADV892_Drugstore.com_

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Transcript of "ADV892_Drugstore.com_"

  1. 1. By Siwen Liu
  2. 2. Background of  Leading Internet retailer in health, beauty care, and pharmacy products  Extensive partnerships with other companies: Rite Aid and GNC  Branch Websites: Beauty.com, Sexualwellbeing.com, VisionDirect.com, thenaturalstore.com and etc.
  3. 3. Opportunities & Challenges for
  4. 4. "It’s not just for marketing."  Strategy: proactive, reactive and adaptive Facebook Twitter YouTube
  5. 5. Video Commerce Strategy for  Partnership with Liveclicker and vimeo.com  Monitoring SEO benefits  Building out a video library  Adding video into product setup procedures  Developing videos for “brand”
  6. 6.  General Rule: “Keep it simple” Different links to different landing pages Weekly deal offering Mimic and test Prompt feedback Interaction with customers Facebook Strategy for
  7. 7. Focus: Beauty, Skincare, Health and Medical care Blogging Strategy for  Delivering a great customer Experience  Over 70% of orders come from repeat customers  Encouraging positive interactions between customers and the site
  8. 8. Launching pro-action live chat among followers; Daily deal announcement; Providing knowledgeable agents as a resource for customers to interact with each other; Tracking customers’ feedback; Making agents available to customers 24/7 Twitter Strategy for
  9. 9. Metrics of Success I. Keeping track of feedback from customer experience II. Determining the traffic to the social networking site III. Adjusting strategy to adhere to the feedback tracking number of clicks and CTR on Google Adwords
  10. 10. Evaluation: Budget and timeline Budget Breakdown Blogging Twitter Facebook Google Adword Vedio Commerce Seasonal peak: winter holidays Special promotion/deals on quarterly basis Timeline
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