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Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
Presentation focus orfail june 2010
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Presentation focus orfail june 2010

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  • Transcript

    • 1. Focus or Fail By Mick Liubinskas Pollenizer
    • 2. Why be focused? How to be focused?
    • 3. Practical Interactive Collaborative Informative Fun
    • 4. Name Company What does it do? Aims for the workshop Future geek What animal are you?
    • 5. 80 Web Businesses
    • 6. You Are Here
    • 7. The Startup Juggle
    • 8. Customers Move Slowly
    • 9. 1.Don’t get crushed 2.You can’t afford not too 3.Customer s will like it more
    • 10. 3 features 20,000 prospects
    • 11. Focus... How?
    • 12. Are you my purpose?
    • 13. Features Fun
    • 14. Why are you building a business What are you changing in the world Wildest dream What’s the one thing that happens that means it’s all working
    • 15. Hit the first pin hard Get the sequence right
    • 16. Picking Your Segments Characteristics Segment #1 Segment #2 Segment #3 Reachable -1 -1 1 Strong immediate need 0 0 -1 Can get the value 1 -1 0 Can use it 1 0 -1 26 more... 1 1 1 TOTAL 2 -1 0
    • 17. You must sacrifice Choices, choices, choices
    • 18. Focus Do Don’t (one) (few) (many)
    • 19. Core Utility Support Features
    • 20. Old School Opportunity Solution Build Sell Clear Clear It It Customer Development Customer Customer Customer Company Discovery Validation Creation Creation
    • 21. Retention Context Your Sharing of Leads Service Content = Viral
    • 22. Retention Context Your Sharing of Leads Service Content = Viral
    • 23. Retention Context Your Sharing of Leads Service Content = Viral
    • 24. A one track mind... 1. Sacrifice 2. Sequence 3. Core First
    • 25. Test Test Test Test Test Next
    • 26. Characteristics Mth 1 Mth 2 Mth 3 Q2 Q3 Q4 Y2 Business & Vision Customer Development Product Marketing Business Development
    • 27. Capital Raising Need Be Need Need Start Signed Investor Committed Money in Pitching Term Ready Investors Bank Sheet 8-16 Weeks
    • 28. Turn This
    • 29. s to win 1. F ocu efi rst 2. Cor st! test te 3. T est
    • 30. Go Read and Join! Eric Ries - Lean Startup / Minimal Viable Product • http://www.startuplessonslearned.com/ Sean Ellis - Metric Driven Marketing • http://startup-marketing.com/ Steve Blank - Customer Development • 4 Steps to the Epiphany – book. • http://www.steveblank.com/ Sydney Lean Startup Circle Silicon Beach Forum
    • 31. Pollenizer Methodology Minimal Customer Focus Viable Development Product
    • 32. Q&A
    • 33. Focus or Fail Mick Liubinskas Pollenizer.com mick@pollenizer.com @liubinskas Photo References: http://www.flickr.com/photos/dcassaa/ http://www.flickr.com/photos/bjmccray/ http://www.flickr.com/photos/25318921@N07/2461652609/ http://www.flickr.com/photos/melyviz/160269050/ http://www.flickr.com/photos/ihtatho/627226315/ http://www.flickr.com/photos/statusfrustration/134388320/ http://www.flickr.com/photos/buck82/7855198/ http://www.flickr.com/photos/pazit/2400635021/ http://www.flickr.com/photos/theopenseas/182775698/ http://www.flickr.com/photos/valeriebb/296470096/ http://www.flickr.com/photos/54122508@N00/317904727/

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