Presentation focus orfail june 2010
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Presentation focus orfail june 2010 Presentation focus orfail june 2010 Presentation Transcript

  • Focus or Fail By Mick Liubinskas Pollenizer
  • Why be focused? How to be focused?
  • Practical Interactive Collaborative Informative Fun
  • Name Company What does it do? Aims for the workshop Future geek What animal are you?
  • 80 Web Businesses
  • You Are Here
  • The Startup Juggle
  • Customers Move Slowly
  • 1.Don’t get crushed 2.You can’t afford not too 3.Customer s will like it more
  • 3 features 20,000 prospects
  • Focus... How?
  • Are you my purpose?
  • Features Fun
  • Why are you building a business What are you changing in the world Wildest dream What’s the one thing that happens that means it’s all working
  • Hit the first pin hard Get the sequence right
  • Picking Your Segments Characteristics Segment #1 Segment #2 Segment #3 Reachable -1 -1 1 Strong immediate need 0 0 -1 Can get the value 1 -1 0 Can use it 1 0 -1 26 more... 1 1 1 TOTAL 2 -1 0
  • You must sacrifice Choices, choices, choices
  • Focus Do Don’t (one) (few) (many)
  • Core Utility Support Features
  • Old School Opportunity Solution Build Sell Clear Clear It It Customer Development Customer Customer Customer Company Discovery Validation Creation Creation
  • Retention Context Your Sharing of Leads Service Content = Viral
  • Retention Context Your Sharing of Leads Service Content = Viral
  • Retention Context Your Sharing of Leads Service Content = Viral
  • A one track mind... 1. Sacrifice 2. Sequence 3. Core First
  • Test Test Test Test Test Next
  • Characteristics Mth 1 Mth 2 Mth 3 Q2 Q3 Q4 Y2 Business & Vision Customer Development Product Marketing Business Development
  • Capital Raising Need Be Need Need Start Signed Investor Committed Money in Pitching Term Ready Investors Bank Sheet 8-16 Weeks
  • Turn This
  • s to win 1. F ocu efi rst 2. Cor st! test te 3. T est
  • Go Read and Join! Eric Ries - Lean Startup / Minimal Viable Product • http://www.startuplessonslearned.com/ Sean Ellis - Metric Driven Marketing • http://startup-marketing.com/ Steve Blank - Customer Development • 4 Steps to the Epiphany – book. • http://www.steveblank.com/ Sydney Lean Startup Circle Silicon Beach Forum
  • Pollenizer Methodology Minimal Customer Focus Viable Development Product
  • Q&A
  • Focus or Fail Mick Liubinskas Pollenizer.com mick@pollenizer.com @liubinskas Photo References: http://www.flickr.com/photos/dcassaa/ http://www.flickr.com/photos/bjmccray/ http://www.flickr.com/photos/25318921@N07/2461652609/ http://www.flickr.com/photos/melyviz/160269050/ http://www.flickr.com/photos/ihtatho/627226315/ http://www.flickr.com/photos/statusfrustration/134388320/ http://www.flickr.com/photos/buck82/7855198/ http://www.flickr.com/photos/pazit/2400635021/ http://www.flickr.com/photos/theopenseas/182775698/ http://www.flickr.com/photos/valeriebb/296470096/ http://www.flickr.com/photos/54122508@N00/317904727/