Focus or Fail: Why and How Startups Get Focused
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The document discusses how to focus when building a business. It emphasizes that focus requires sacrificing other opportunities, sequencing efforts correctly with the core product first, and testing frequently. It provides examples of startup methodologies and recommends reading materials from thought leaders in lean startup and customer development. The overall message is on the importance of focus, testing, and following proven startup processes.
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Focus or Fail: Why and How Startups Get Focused
- 2. Why be focused? How to be focused?
- 3. Prac4cal Interac4ve Collabora4ve Informa4ve Fun
- 4. Future geek Name Company What does it do? Aims for the workshop What animal are you?
- 5. 80 Web Businesses 7 countries
- 7. You Are Here
- 10. 1. Don’t get crushed 2. You can’t afford not to 3. Customers will like it more
- 12. Focus… How?
- 13. Are you my purpose?
- 14. Features Fun Simplicity.
- 15. Why are you building a business? What are you changing in the world? Wildest dream What’s the one thing that happens that means it’s all working?
- 17. Picking Your Segments Characteris:cs Segment 1: Segment 2: Segment 3: Reachable -‐1 -‐1 1 Strong immediate 0 0 -‐1 need Can get the value 1 -‐1 0 Can use it 1 0 -‐1 26 more… 1 1 1 TOTAL +2 -‐1 0
- 18. You must sacrifice Choices, choices, choices…
- 19. Focus Do Don’t (one) (few) (many)
- 20. Core Utility Support Features Crap
- 21. Old School Opportunity Solu4on Build It Sell It Clear Clear Customer Development Customer Customer Customer Company Discovery Valida4on Crea4on Crea4on Source: Steve Blank and Eric Ries
- 22. Reten4on Context Sharing of Your Service = Content Leads Viral
- 23. A One Track Mind…. Refocus - what focus means 1. Sacrifice 2. Sequence 3. Core first
- 24. TEST TEST TEST TEST TEST NEXT
- 25. Mth 1 Mth 2 Mth 3 Q2 Q3 Q4 Y2 Business & Vision Customer Development Product Marke4ng Business Development
- 26. Capital Raising Need Be Need Need Start Signed Investor CommiXed Money Pitching Term Ready Investors in Bank Sheet 8-‐16 weeks
- 27. Turn this!
- 28. s to win 1. Fo cu or e fi rst 2. C , te st! es t, test 3 . T
- 29. Go Read and Join! • Eric Ries - Lean Startup / Minimal Viable Product • http://www.startuplessonslearned.com/ • Sean Ellis - Metric Driven Marketing • http://startup-marketing.com/ • Steve Blank - Customer Development • 4 Steps to the Epiphany – book. • http://www.steveblank.com/ • Sydney Lean Startup Circle • Silicon Beach Forum
- 30. Pollenizer Methodology Design Technology Focus Itera:ons
- 31. Q&A
- 32. Photo References: Mick Liubinskas http://www.flickr.com/photos/dcassaa/ http://www.flickr.com/photos/bjmccray/ http://www.flickr.com/photos/25318921@N07/2461652609/ Pollenizer.com http://www.flickr.com/photos/melyviz/160269050/ http://www.flickr.com/photos/ihtatho/627226315/ http://www.flickr.com/photos/statusfrustration/134388320/ mick@pollenizer.com http://www.flickr.com/photos/buck82/7855198/ http://www.flickr.com/photos/pazit/2400635021/ http://www.flickr.com/photos/theopenseas/182775698/ @liubinskas http://www.flickr.com/photos/valeriebb/296470096/ http://www.flickr.com/photos/54122508@N00/317904727/ Mick Liubinskas Mick Liubinskas