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Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
Focus or Fail: Why and How Startups Get Focused
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Focus or Fail: Why and How Startups Get Focused

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Why you should be focus and some tips and tools on how to get focused and stay that way. It's meant to be a presentation given, not read, but find me at http://www.pollenizer.com if you have any …

Why you should be focus and some tips and tools on how to get focused and stay that way. It's meant to be a presentation given, not read, but find me at http://www.pollenizer.com if you have any questions.

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  • 1. Mick Liubinskas
  • 2. Why  be  focused?   How  to  be  focused?  
  • 3. Prac4cal   Interac4ve   Collabora4ve   Informa4ve   Fun  
  • 4. Future geek Name   Company   What  does  it  do?   Aims  for  the  workshop   What  animal  are  you?  
  • 5. 80 Web Businesses 7 countries
  • 6. You Are Here
  • 7. The Startup Juggle
  • 8. Customers Move Slowly…
  • 9. 1. Don’t get crushed 2. You can’t afford not to 3. Customers will like it more
  • 10. 3 Features 20,000 prospects
  • 11. Focus… How?
  • 12. Are you my purpose?
  • 13. Features Fun Simplicity.
  • 14. Why  are  you  building  a   business?   What  are  you  changing  in   the  world?   Wildest  dream   What’s  the  one  thing   that  happens  that  means   it’s  all  working?  
  • 15. Get The Sequence Right
  • 16. Picking Your Segments Characteris:cs   Segment  1:   Segment  2:   Segment  3:   Reachable   -­‐1   -­‐1   1   Strong  immediate   0   0   -­‐1   need   Can  get  the  value     1   -­‐1   0   Can  use  it   1   0   -­‐1   26  more…   1   1   1   TOTAL   +2   -­‐1   0  
  • 17. You must sacrifice Choices, choices, choices…
  • 18. Focus   Do   Don’t   (one)   (few)   (many)  
  • 19. Core Utility Support Features Crap
  • 20. Old  School   Opportunity   Solu4on   Build  It   Sell  It   Clear   Clear   Customer  Development   Customer   Customer   Customer   Company   Discovery   Valida4on     Crea4on   Crea4on   Source: Steve Blank and Eric Ries
  • 21. Reten4on   Context   Sharing   of   Your  Service  =     Content   Leads   Viral  
  • 22. A One Track Mind…. Refocus - what focus means 1.  Sacrifice 2.  Sequence 3.  Core first
  • 23. TEST   TEST   TEST   TEST   TEST   NEXT  
  • 24. Mth  1   Mth  2   Mth  3   Q2   Q3   Q4   Y2   Business  &   Vision   Customer   Development   Product   Marke4ng   Business   Development  
  • 25. Capital  Raising   Need   Be   Need   Need   Start   Signed   Investor   CommiXed   Money   Pitching   Term   Ready   Investors   in  Bank   Sheet   8-­‐16  weeks  
  • 26. Turn this!
  • 27. s to win 1.  Fo cu or e fi rst 2.  C , te st! es t, test 3 .  T
  • 28. Go Read and Join! •  Eric Ries - Lean Startup / Minimal Viable Product •  http://www.startuplessonslearned.com/ •  Sean Ellis - Metric Driven Marketing •  http://startup-marketing.com/ •  Steve Blank - Customer Development •  4 Steps to the Epiphany – book. •  http://www.steveblank.com/ •  Sydney Lean Startup Circle •  Silicon Beach Forum
  • 29. Pollenizer Methodology Design   Technology   Focus   Itera:ons  
  • 30. Q&A  
  • 31. Photo References: Mick Liubinskas http://www.flickr.com/photos/dcassaa/ http://www.flickr.com/photos/bjmccray/ http://www.flickr.com/photos/25318921@N07/2461652609/ Pollenizer.com http://www.flickr.com/photos/melyviz/160269050/ http://www.flickr.com/photos/ihtatho/627226315/ http://www.flickr.com/photos/statusfrustration/134388320/ mick@pollenizer.com http://www.flickr.com/photos/buck82/7855198/ http://www.flickr.com/photos/pazit/2400635021/ http://www.flickr.com/photos/theopenseas/182775698/ @liubinskas http://www.flickr.com/photos/valeriebb/296470096/ http://www.flickr.com/photos/54122508@N00/317904727/ Mick Liubinskas Mick Liubinskas

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