Focus or Fail: Why and How Startups Get Focused

Mick Liubinskas

Why be focused? How to be focused?

Prac4cal Interac4ve Collabora4ve Informa4ve Fun

Future geek Name Company What does it do? Aims for the workshop What animal are you?

80 Web Businesses 7 countries

You Are Here

The Startup Juggle

Customers Move Slowly…

1. Don’t get crushed 2. You can’t afford not to 3. Customers will like it more

3 Features 20,000 prospects

Focus… How?

Are you my purpose?

Features Fun Simplicity.

Why are you building a business? What are you changing in the world? Wildest dream What’s the one thing that happens that means it’s all working?

Get The Sequence Right

Picking Your Segments Characteris:cs Segment 1: Segment 2: Segment 3: Reachable -‐1 -‐1 1 Strong immediate 0 0 -‐1 need Can get the value 1 -‐1 0 Can use it 1 0 -‐1 26 more… 1 1 1 TOTAL +2 -‐1 0

You must sacrifice Choices, choices, choices…

Focus Do Don’t (one) (few) (many)

Core Utility Support Features Crap

Old School Opportunity Solu4on Build It Sell It Clear Clear Customer Development Customer Customer Customer Company Discovery Valida4on Crea4on Crea4on Source: Steve Blank and Eric Ries

Reten4on Context Sharing of Your Service =  Content Leads Viral

A One Track Mind…. Refocus - what focus means 1.  Sacrifice 2.  Sequence 3.  Core first

TEST TEST TEST TEST TEST NEXT

Mth 1 Mth 2 Mth 3 Q2 Q3 Q4 Y2 Business & Vision Customer Development Product Marke4ng Business Development

Capital Raising Need Be Need Need Start Signed Investor CommiXed Money Pitching Term Ready Investors in Bank Sheet 8-‐16 weeks

Turn this!

s to win 1.  Fo cu or e fi rst 2.  C , te st! es t, test 3 .  T

Go Read and Join! •  Eric Ries - Lean Startup / Minimal Viable Product •  http://www.startuplessonslearned.com/ •  Sean Ellis - Metric Driven Marketing •  http://startup-marketing.com/ •  Steve Blank - Customer Development •  4 Steps to the Epiphany – book. •  http://www.steveblank.com/ •  Sydney Lean Startup Circle •  Silicon Beach Forum

Pollenizer Methodology Design Technology Focus Itera:ons

Photo References: Mick Liubinskas http://www.flickr.com/photos/dcassaa/ http://www.flickr.com/photos/bjmccray/ http://www.flickr.com/photos/25318921@N07/2461652609/ Pollenizer.com http://www.flickr.com/photos/melyviz/160269050/ http://www.flickr.com/photos/ihtatho/627226315/ http://www.flickr.com/photos/statusfrustration/134388320/ mick@pollenizer.com http://www.flickr.com/photos/buck82/7855198/ http://www.flickr.com/photos/pazit/2400635021/ http://www.flickr.com/photos/theopenseas/182775698/ @liubinskas http://www.flickr.com/photos/valeriebb/296470096/ http://www.flickr.com/photos/54122508@N00/317904727/ Mick Liubinskas Mick Liubinskas

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Focus or Fail: Why and How Startups Get Focused

by Mick Liubinskas

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Focus or Fail: Why and How Startups Get Focused Presentation Transcript