Be Viral - Marketing

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Make your product viral, don't just add it at the end. Put social, sharing, people at the heart of your products.

Mainly visual, but some good homework at the end.

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Be Viral - Marketing

  1. 1. V ira l: or do D o is he re n ot,t no try Mick Liubinskas
  2. 2. We’ve Built 100 Web Businesses in 10 countries
  3. 3. Viral  1:   Pray  
  4. 4. Viral  2: Tell  a   Friend  
  5. 5. Viral  4:   Forced  
  6. 6. Viral  5:   Incen7ves  
  7. 7. Go  on!   Aim   higher,   BE   VIRAL  
  8. 8. Be  Viral  1:   Group  Buying
  9. 9. Be  Viral  2:   Premium  content  for   more  people  
  10. 10. Be  Viral  3:   Friends  ARE  the  game.  
  11. 11. Now  Get  to  work.     Yes,  it’s  hard,  hard  work.  
  12. 12. TEST   TEST   TEST   TEST   TEST   NEXT  
  13. 13. Old  School  Development   Opportunity   Solu7on   Built  It   Sell  It   Clear   Known   Customer  Development   Customer   Customer   Customer   Company   Discovery   Valida7on     Crea7on   Crea7on   Source: Steve Blank and Eric Ries
  14. 14. Be Viral! 1.  Where does ‘others’ make you better for me? 2.  How can ‘others’ be a part of the normal process? 3.  Make rewards the price for ‘others’.
  15. 15. As  Yogurt  says:   “With  Viral:     Do  or  do  not,  there   is  no  try.”  
  16. 16. Workshops:   Building  Your  Web  Business   pollenizer.com/workshops   Photo References: Mick Liubinskas hXp://www.flickr.com/photos/jon_ovington/4315834126/   hXp://www.flickr.com/photos/seeminglee/3929959851/   mick@pollenizer.com hXp://www.flickr.com/photos/brokendrumphotography/2426059986/ hXp://www.flickr.com/photos/marfis75/3272079115/   02 8005 6944 hXp://www.flickr.com/photos/cloudzilla/2245756477/   hXp://www.flickr.com/photos/sis/67045218/   @liubinskas on twitter hXp://www.flickr.com/photos/treenaks/3304518306/   hXp://www.flickr.com/photos/jessicafm/1078527665/   hXp://www.flickr.com/photos/goodrob13/2621763452/ Mick Liubinskas Mick Liubinskas

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