Scribd - Online Policy Primer


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Scribd - Online Policy Primer

  1. 1. Online Policy Primer by Theresia Sandjaja Online Policy Primer - Scribd by Theresia Sandjaja is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
  2. 2. What is Scribd? “ Scribd 101: the user ’ s manual ” for more information visit the website: Started in 2007 by Trip Adler & Jared Friedman. (Scott, K 2009) [Image 1]
  3. 3. Who are the users? <ul><li>Commercial Publishers </li></ul><ul><li>Self published writers </li></ul><ul><li>Readers </li></ul><ul><li>Occasional uploaders: </li></ul>What about under age users? Scribd committed to protect the privacy of young children by taking appropriate steps to delete any information related to the under age users. <ul><ul><ul><li>To download material from Scribd, a user needs to exchange the material by uploading their own document. A rogue user can just substitute any document just to obtain the material he/she want including any inappropriate content. </li></ul></ul></ul>[Image 2] from: / (Image from Scribd, 2011) But who would knows? a child can mask his/her identity online? USERS: 13+
  4. 4. Terms of use? Have you ever This presentation will summarise the Terms of use that are provided by Scribd. Some related issues including: wondered about the <ul><li>Privacy </li></ul><ul><li>User Content </li></ul><ul><li>Piracy & Copyright </li></ul><ul><li>Using API </li></ul><ul><li>Business on Scribd </li></ul>or read
  5. 5. Privacy <ul><li>The information that Scribd collects is: </li></ul><ul><li>User-provided information </li></ul><ul><li>“ Cookies ” information </li></ul><ul><li>Automatically collected information </li></ul><ul><li>(Jason, 2009a) </li></ul>Case: Scribd Facebook Instant Personalization is a Privacy Nightmare (Ganapati, 2010). Based on personal experience by Ganapati, “ Scribd has been creating subscription and followers on behalf of user by sending e-mails to contacts obtained through Facebook ’ s friends list and notifying them – all without requiring the user to ever click a button. ” Additionally, Scribd’s feature of Redcast enables automatic broadcasting of the documents that people download to other Scribd users. How do users join up? By using Facebook account Or By entering email address, creating username and password. So, before downloading/uploading any materials it is wise to know your Setting.
  6. 6. User content <ul><li>Before uploading any materials on Scribd, documents may have copyright license, harmful content that can defame a particular party, or sensitive racial content that can harm specific ethnic groups. </li></ul>“ You are solely responsible for Your User Content and the consequences of posting or publishing online” (Jason, 2009b) Sharing through Scribd Scribd assumes you would like to share your documents with others, hence Trip Adler, CEO & cofounder of Scribd explained that “the company launched social publishing pages to make it super-easy for people to instantly share what they are reading and publishing with their followers on Scribd.” (Kinsella, B. 2009) Therefore, be conscious of ethics when using the site.
  7. 7. Piracy & Copyright Digital Millennium Copyright Act - DMCA Criminalises the production and dissemination of infringed materials that are copyrighted, but at the same time provides protection to the service providers from liability of copyright infringement, as long as the service provides collaborate in abolishing the breach. Brown, B. 2008 <ul><li>Fair Dealing & Fair Use </li></ul><ul><li>A user can utilise copyrighted materials in a fair manner and genuinely for the following purposes: </li></ul><ul><li>Research/ study </li></ul><ul><li>Criticism/ review </li></ul><ul><li>Reporting of news </li></ul><ul><li>Giving of professional advise by a lawyer or patent or trade marks attorney </li></ul><ul><li>Parody/ satire </li></ul>Exceptions to infringement The duration of protection for copyright works that have been published (or otherwise made available to the public) generally lasts for 70 years after the death of the creator Australian Copyright Council, 2007 Australian Government Attorney-General’s Department, 2008 <ul><li>10 per cent rule </li></ul><ul><li>For the purpose of research or study, it is acceptable to: </li></ul><ul><li>Make a single copy of an article in a periodical publication </li></ul><ul><li>Copy up to 10% of number of words published . </li></ul>Special consideration ‘ Special’ purposes covered including the use by libraries, educational institutions and people with a disability.
  8. 8. Piracy & Copyright <ul><li>The work and content is published in Australia and the content accessible world widely, there are International agreements to protect the copyrighted works. Australia has alliance in international copyright treaties and conventions, such as: </li></ul><ul><li>Berne convention for the Protection of Literary and Artistic Works </li></ul><ul><li>WIPO Copyright Treaty </li></ul><ul><li>World Trade Organisation Agreement on Trade-Related Aspects of Intellectual Property rights (TRIPS Agreement) </li></ul><ul><li>(Australian Government Attorney-General’s Department, 2008) </li></ul>“ By distributing or disseminating User Content through the Scribd Platform, You hereby grant to each User that is authorized to access Your User Content a non-exclusive license to access and use Your User Content under the terms indicated by You when You uploaded such User Content.”   and “ Scribd does not guarantee that there will be no unauthorized copying or distribution of User Content nor will Scribd be liable for any unauthorized copying or usage of the User Content ” (Jason, 2009b) <ul><li>But once the material available to be downloaded, can you control your work ? </li></ul><ul><ul><ul><li>A rogue user may upload your work elsewhere without your knowledge. </li></ul></ul></ul>Can I protect my work?
  9. 9. Using API <ul><li>Web developers can add a Scribd reader allowing the visitors to view documents without leaving the parent website. </li></ul>Scribd may elect to provide you with support or modifications for the Scribd APIs (collectively, ”Support”), at its sole discretion, and may terminate such Support at any time without notice to you. (Jason,2009c) API = Application Programming Interface [Image3] API sample: Image from What is API?
  10. 10. Business on Scribd <ul><li>Conditions: </li></ul><ul><li>User needs to be at least 18 years old and will need a credit card & Paypal account. </li></ul><ul><li>Scribd controls the online store and has the right to modify the materials that are uploaded online. </li></ul><ul><li>If the item is to be removed, buyer will have limited time to access it. </li></ul>“ Scribd will solely control the Scribd Store and all features and functionality thereof and will have the right to modify, change, or amend the same at all times, in its sole discretion. ” (Jason, 2009d) <ul><li>Publishers can have more control over how their digital titles are sold </li></ul><ul><li>Publishers can get 80% of revenue </li></ul><ul><li>(Stone, B. 2009) </li></ul><ul><li>Publishing through Scribd is quicker, cheaper and more efficient than publishing through accredited publisher </li></ul><ul><li> (Scott, K. 2009) </li></ul>Benefits from Scribd:
  11. 11. References <ul><li>Australian Copyright Council (2008) Fair Dealing: information sheet, retrieved online from </li></ul><ul><li>  </li></ul><ul><li>Australian Copyright Council (2007) An introduction to copyright in Australia, retrieved from </li></ul><ul><li>  </li></ul><ul><li>Australian Government Attorney-General’s Department (2008) Is Australian copyright material protected overseas? Available online from </li></ul><ul><li>  </li></ul><ul><li>Brown, B. (2008) Fortifying the safe harbors: reevaluating the DMCA in a Web 2.0 World. Berkeley Technology Law Journal , 2008 Annual Review, 23(1), 437-467 </li></ul><ul><li>  </li></ul><ul><li>Ganapati, P. (2010, September 30) Scribd Facebook instant personalization is a piracy nightmare available online from </li></ul><ul><li>  </li></ul><ul><li>Jason (2009,a) Privacy policy, Scribd , available online from </li></ul><ul><li>Jason (2009,b) General terms of use, Scribd , available online from </li></ul><ul><li>Jason (2009,c) API terms of service, Scribd , available online from </li></ul><ul><li>Jason (2009,d) Scribd store terms of use, Scribd , available online from </li></ul><ul><li>  </li></ul><ul><li>Kinsella, B. (2009, August 10) Scribd adds social networking, Publishers Weekly , 256(32), 8 </li></ul><ul><li>  </li></ul><ul><li>Scott, K. (2009, May 18) Scribbling for Scribd, Publishers Weekly , 256(20), 58 </li></ul><ul><li>Scribd 101: the user’s manual, Scribd , available online from </li></ul><ul><li>Stone, B. (2009, June 12) Simon & Schuster to sell digital books on, The New York Times , 2. </li></ul><ul><li>Image references: </li></ul><ul><li>[image1] (2009), Little Heroes publishing , retrieve online from </li></ul><ul><li>[image2] (2011) Scribd archive, available online from </li></ul><ul><li>[image3] (2011), API sample, retrieve from Image from </li></ul>