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Introduction to Little Springs Design
 

Introduction to Little Springs Design

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Little Springs Design creates enriching, world class experiences on mobile, small-screen and convergent devices for today’s connected user.

Little Springs Design creates enriching, world class experiences on mobile, small-screen and convergent devices for today’s connected user.

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  • <br /> <br />
  • <br /> We&#x2019;re all mobile, all the time: <br /> <br /> <br /> &#x25CF;Its not a side business, a new business, or something we&#x2019;d like to start getting into <br /> &#x25CF;We will not be experimenting or building a new team with your project <br /> &#x25CF;We can select the correct methods for your business, your product and your customers <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />
  • <br /> We didn&#x2019;t just fall off the turnip truck: <br /> <br /> <br /> &#x25CF;Seven years, and still going <br /> &#x25CF;Over 40 projects <br /> &#x25CF;Operators, manufacturers, associations <br /> &#x25CF;Software, web, widgets <br /> <br /> <br />
  • <br /> The web was the first step: <br /> <br /> <br /> &#x25CF;Moving static, physical or in-house data to the internet was a good first step, for everyone <br /> &#x25CF;The next is mobility: everything will be available wherever and whenever the consumer wants it <br /> &#x25CF;Must not just squish to fit the screen &#x2013; use the unique attributes of the device to your advantage <br /> &#x25CF;Mobilize, don&#x2019;t just miniaturize <br /> <br /> <br />
  • <br /> Content is king: <br /> <br /> <br /> &#x25CF;Without stellar content, and content management systems, the best device and design is of no use <br /> &#x25CF;If users cannot discover, use and understand your content, their first use may be their last <br /> &#x25CF;We have designed several large, regularly-updated content repositories, for music, movies, mobile video and more <br /> &#x25CF;We respect your creative process, and understand workflow and other internal systems <br /> <br /> <br />
  • <br /> More than just the iPhone: <br /> <br /> <br /> &#x25CF;Mobile is fragmented into many, many types of devices <br /> &#x25CF;That&#x2019;s great! There are many types of users, with many different needs <br /> &#x25CF;We know them all, and encourage design that supports all device types <br /> &#x25CF;We are thought leaders in class-based design <br />
  • <br /> Interaction design is the key: <br /> <br /> <br /> &#x25CF;Interface and interaction design can make or break the hardware; we know how to design within the technology constraints of mobile, portable, glanceable products <br /> &#x25CF;We know radio, power, transport, signaling, messaging, video, <br /> &#x25CF;We are familiar with regulations, security, privacy, networks, chipsets and more <br /> &#x25CF;A beautiful, seamless, immediately-understandable interface is key to achieving an emotional response for your users <br /> <br /> <br />
  • <br /> Print still has legs: <br /> <br /> <br /> &#x25CF;Traditional methods of gathering, organizing and consuming media are mature, not old <br /> &#x25CF;Distribution models are changing, but the needs of readers are not that different <br /> &#x25CF;Mobile is a great model for all media; always-on, portable, immediate <br /> &#x25CF;We have helped move traditionally-distributed media to mobile models, and expanded their appeal to users in all new ways; news is still largely untapped <br /> &#x25CF;We also have backgrounds in print design, have worked with or been raised by newspaper people; ink is in our blood <br />
  • <br /> We know your users: <br /> <br /> <br /> &#x25CF;Mobile heuristics are becoming well understood; we are familiar with all of them <br /> &#x25CF;If we don&#x2019;t know how your customers might behave, we can find out <br /> &#x25CF;This can be cutting-edge, but the world is already trending towards mobile, digital consumption <br /> &#x25CF;Existing use patterns and user behaviors in other markets can inform your design <br />
  • <br /> We all can learn: <br /> <br /> <br /> &#x25CF;Learn: attend conferences, host D4M, monitor industry <br /> &#x25CF;Conference speaking http://www.littlespringsdesign.com/blog/blog/2008/08/11/mobile-industry-updates/ <br /> &#x25CF;Mobile design books http://www.amazon.com/Designing-Mobile-Experience-Barbara-Ballard/dp/0470033614 <br /> &#x25CF;Pattern library http://patterns.littlespringsdesign.com <br /> &#x25CF;Industry-recognized blog http://www.littlespringsdesign.com/posts/ <br /> &#x25CF;Write: books, blog <br /> &#x25CF;Curate: conference, wiki <br /> &#x25CF;Speak: D4M, CTIA, SXSW, other conferences <br />
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Introduction to Little Springs Design Introduction to Little Springs Design Presentation Transcript

  • We create enriching, world class experiences on mobile, small-screen and convergent devices for today’s connected user.
  • We are mobile
  • We have experience
  • We know web to mobile
  • We know content
  • We know devices
  • We can improve your hardware Without even touching it
  • We love traditional media
  • We know people
  • We learn, and share
  • 1901 Massachussets Ave. Lawrence, KS 66046 785 838 3003 littlespringsdesign.com