HP City 2013 - Let's go shopping
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HP City 2013 - Let's go shopping

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Inspiring presentation by our managing partner Thomas Joos. Comparing physical and virtual experiences, Thomas explains digital behavior from a design point of view.

Inspiring presentation by our managing partner Thomas Joos. Comparing physical and virtual experiences, Thomas explains digital behavior from a design point of view.

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  • Waiting in line, looking for parking, …
  • The door automatically closes instead of opening
  • Very aggressive flyer team
  • It’s just too much for me!
  • Do it yourself
  • It always happens to me you know
  • Before you MAY PAY, I need to know everything. Your money might be infected or something?
  • NO, Because they are just assholes. Emotions take over right?
  • If you act like an asshole, people will see you like an asshole.This goes for digital products too!
  • “Digital Product Design is not just adding a pretty visual layer on top of your product. It’s about defining the product experience & behaviour.”
  • Too all people in the audience who are working on a website, application or any other type of digital experience…Ask your product the most important question: Are you an asshole? I sincerely hope not.

HP City 2013 - Let's go shopping HP City 2013 - Let's go shopping Presentation Transcript

  • Let’s go shopping.
  • Just a second.
  • Damn, going in is hard.
  • ?? ?
  • Oh boy… Where should I start?
  • Who needs help with a friend like that?
  • Computer says no.
  • Stop right there.
  • Would you return to this shop?
  • At the same time in the digital world…
  • http://www.randomsite.co Loading…
  • “Only a few brands & people seem to understand that digital behavior is being seen too.” Michael Wolff Creative Advisor
  • BUSINE SS TECHNOLO GY DESIG N
  • Are you an asshole?