Let’s go
shopping.
Just a second.
Damn, going in is
hard.
??
?
Oh boy…
Where should I start?
Who needs help with
a friend like that?
Computer says no.
Stop right
there.
Would you return to this
shop?
At the same time in the digital
world…
http://www.randomsite.co
Loading…
“Only a few brands & people seem to
understand that digital behavior is being seen
too.”
Michael Wolff
Creative Advisor
BUSINE
SS
TECHNOLO
GY
DESIG
N
Are you an
asshole?
HP City 2013 - Let's go shopping
HP City 2013 - Let's go shopping
HP City 2013 - Let's go shopping
HP City 2013 - Let's go shopping
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HP City 2013 - Let's go shopping

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Inspiring presentation by our managing partner Thomas Joos. Comparing physical and virtual experiences, Thomas explains digital behavior from a design point of view.

Published in: Technology, Business
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  • Waiting in line, looking for parking, …
  • The door automatically closes instead of opening
  • Very aggressive flyer team
  • It’s just too much for me!
  • Do it yourself
  • It always happens to me you know
  • Before you MAY PAY, I need to know everything. Your money might be infected or something?
  • NO, Because they are just assholes. Emotions take over right?
  • If you act like an asshole, people will see you like an asshole.This goes for digital products too!
  • “Digital Product Design is not just adding a pretty visual layer on top of your product. It’s about defining the product experience & behaviour.”
  • Too all people in the audience who are working on a website, application or any other type of digital experience…Ask your product the most important question: Are you an asshole? I sincerely hope not.
  • HP City 2013 - Let's go shopping

    1. 1. Let’s go shopping.
    2. 2. Just a second.
    3. 3. Damn, going in is hard.
    4. 4. ?? ?
    5. 5. Oh boy… Where should I start?
    6. 6. Who needs help with a friend like that?
    7. 7. Computer says no.
    8. 8. Stop right there.
    9. 9. Would you return to this shop?
    10. 10. At the same time in the digital world…
    11. 11. http://www.randomsite.co Loading…
    12. 12. “Only a few brands & people seem to understand that digital behavior is being seen too.” Michael Wolff Creative Advisor
    13. 13. BUSINE SS TECHNOLO GY DESIG N
    14. 14. Are you an asshole?

    ×