• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
W1 recommendation0522
 

W1 recommendation0522

on

  • 381 views

a proposal to help a new resturant adopt local market environment and strategy.

a proposal to help a new resturant adopt local market environment and strategy.

Statistics

Views

Total Views
381
Views on SlideShare
381
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    W1 recommendation0522 W1 recommendation0522 Presentation Transcript

    • 文鼎壹号 (W1)Operation & Marketing Strategy Review – Hong Kong
      May 22, 2011
    • W1 Market Strategy
      Who Are We?
      Where
      What
      When
      How
    • Who Are We?
      Market Positioning
      Competitor: Maxims
      Role = leader/follower
      Personality 個性 (localize product)
      Ultimate Goal
      1-to-1-to Many (Word-of-mouth)
    • Where – distribution channel?
      Objective: Make noise in the market
      Mall (cross-over)
      Direct Mailing
      Join Key Associations (HKGCC, HKIHRM…)
      Member card
    • What to do?
      Product/Services (Brand Concept)
      Differentiator
      Sustainable: value-added products/services
      i.e. wine tasting, speed-dating
      Needs/desire
      Expandable
      Story telling
    • When
      Re-visit the operation model
      Promotion strategy, design fall year marketing plan
      Cross-selling credit card, corporate card, coupon, lucky draw and etc.
      Marketing/Printing material
      Technology promotion (iphone/ipad…)
    • How to do?
      Revisit marketing/operation strategy (Under the market, customer favor…)
      Pricing strategy/promotion strategy
      Collect feedback from front-and-back office
      Leverage technology (Openrice, weibo…)
      Celebrity
      Brand Concept
    • http://www.hkheadline.com/dining/restaurant_detail.asp?id=3064
    • Openrice
    • Hong Kong Pubic Holiday 2011
      May 6 – Dragon Boat Festival
      Jun 19 – Father’s day
      Jul 1 – HK handover day
      Sep 12/13 – Moon festival
      Oct 1- China National day
      Oct 5 – 重陽節
      Dec 22 –冬至
      Dec 25 to 27 – 聖誕節
    • Hong Kong Public Holiday 2012