Working for an email marketing agency
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Working for an email marketing agency

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A presentation made to undergraduates at Anglia Ruskin University by Rechenda Smith from email service provider little green plane on what is is like working for an email marketing agency.

A presentation made to undergraduates at Anglia Ruskin University by Rechenda Smith from email service provider little green plane on what is is like working for an email marketing agency.

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Working for an email marketing agency Working for an email marketing agency Presentation Transcript

  • Working for an email agency by…
  • Hello, I’m…RechendaSmith …Head of Email Marketing
  • Today• What is email • My journey marketing? • Job roles & salaries• What we do • Getting experience• Types of email • How to get ahead• Email & digital marketing • Resources
  • What is email marketing?
  • Everyone is at it, from big brands,charities, musicians, accountants toyour local butcher and hairdresser. Who do you get emails from?
  • What we do
  • Our peeps
  • What we do
  • 1. Software to send emails
  • 2. Design services
  • 3. Training
  • 4. Managed services
  • Sample clients
  • Why email? Email 480 million 480m email users Facebook & Twitter 250 million MONEY PREVELANCE MEASURABLE ROI £42.08 for New accounts Tangible results every £1 2011 Statistics taken from the Direct Marketing Association
  • Self service ‘v’ consultancy
  • Types of email
  • You
  • Newsletters
  • Events
  • Surveys/polls
  • Abandonment
  • Re-engagement
  • Voucher
  • Data cleanse
  • Competitions
  • Email and digital marketing
  • Emails Spam filters Inbox Website
  • Email should be integrated with…
  • My journey
  • PR…digital marketing…email
  • Key milestones & career advice• More education: CIPR Diploma and CIM Digital Marketing Diploma• Awards: Young Communicator of the Year• Committees: CIM Essex Vice Chair, Email Council member of DMA• Diversify: Think ‘what’s next?’• Think Curtis: Always move up and don’t hang about• Learn: Stay knowledgeable and share your pearls• Network: It’s not what you know it’s who you know
  • Jobs and salaries
  • Agency ‘v’ in-house
  • Getting experience
  • Be Proactive…
  • Send emails Email me rechenda.smith@littlegreenplane.com
  • Build a social media presence
  • Go to events/free seminars and list on your CV
  • Volunteer
  • Resources
  • Use resources for:• Event listings• Job vacancies• Interesting blog posts to retweet and share• New book reviews• Guides, tips and white papers (education)
  • Trade bodies Media sources
  • STAR RESOURCE:Smart Insights@davechaffey@smartinsights
  • THANKS!Don’t forget to stay in touch…• @rechendasmith• @lgplane• Rechenda.smith@littlegreenplane.com• www.littlegreenplane.com