Working for an email marketing agency

712 views
679 views

Published on

A presentation made to undergraduates at Anglia Ruskin University by Rechenda Smith from email service provider little green plane on what is is like working for an email marketing agency.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
712
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Working for an email marketing agency

  1. 1. Working for an email agency by…
  2. 2. Hello, I’m…RechendaSmith …Head of Email Marketing
  3. 3. Today• What is email • My journey marketing? • Job roles & salaries• What we do • Getting experience• Types of email • How to get ahead• Email & digital marketing • Resources
  4. 4. What is email marketing?
  5. 5. Everyone is at it, from big brands,charities, musicians, accountants toyour local butcher and hairdresser. Who do you get emails from?
  6. 6. What we do
  7. 7. Our peeps
  8. 8. What we do
  9. 9. 1. Software to send emails
  10. 10. 2. Design services
  11. 11. 3. Training
  12. 12. 4. Managed services
  13. 13. Sample clients
  14. 14. Why email? Email 480 million 480m email users Facebook & Twitter 250 million MONEY PREVELANCE MEASURABLE ROI £42.08 for New accounts Tangible results every £1 2011 Statistics taken from the Direct Marketing Association
  15. 15. Self service ‘v’ consultancy
  16. 16. Types of email
  17. 17. You
  18. 18. Newsletters
  19. 19. Events
  20. 20. Surveys/polls
  21. 21. Abandonment
  22. 22. Re-engagement
  23. 23. Voucher
  24. 24. Data cleanse
  25. 25. Competitions
  26. 26. Email and digital marketing
  27. 27. Emails Spam filters Inbox Website
  28. 28. Email should be integrated with…
  29. 29. My journey
  30. 30. PR…digital marketing…email
  31. 31. Key milestones & career advice• More education: CIPR Diploma and CIM Digital Marketing Diploma• Awards: Young Communicator of the Year• Committees: CIM Essex Vice Chair, Email Council member of DMA• Diversify: Think ‘what’s next?’• Think Curtis: Always move up and don’t hang about• Learn: Stay knowledgeable and share your pearls• Network: It’s not what you know it’s who you know
  32. 32. Jobs and salaries
  33. 33. Agency ‘v’ in-house
  34. 34. Getting experience
  35. 35. Be Proactive…
  36. 36. Send emails Email me rechenda.smith@littlegreenplane.com
  37. 37. Build a social media presence
  38. 38. Go to events/free seminars and list on your CV
  39. 39. Volunteer
  40. 40. Resources
  41. 41. Use resources for:• Event listings• Job vacancies• Interesting blog posts to retweet and share• New book reviews• Guides, tips and white papers (education)
  42. 42. Trade bodies Media sources
  43. 43. STAR RESOURCE:Smart Insights@davechaffey@smartinsights
  44. 44. THANKS!Don’t forget to stay in touch…• @rechendasmith• @lgplane• Rechenda.smith@littlegreenplane.com• www.littlegreenplane.com

×