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Social Media Can Be Measured
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Social Media Can Be Measured

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  • 1. // THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED! MASTERMINDS
  • 2. CAN SOCIAL MEDIA BE//MEASURED? MASTERMINDS
  • 3. WHAT THE HECK ARE WE//MEASURING? MASTERMINDS
  • 4. //EXACTLY WHAT IS IT THAT WE’RE TRYING TO ACCOMPLISH? • Increased Brand Awareness • Improved Customer Service • Lead Generation • Community Building MASTERMINDS
  • 5. //QUALITATIVE MASTERMINDS
  • 6. QUALITATIVE//QUANTITATIVE MASTERMINDS
  • 7. //ACTIVITY REACH ENGAGEMENT MASTERMINDS
  • 8. //ACTIVITY WHAT IT IS:• Number of outbound posts on all of your social media channels• Questions answered• Thanking people for sharing• Retweets of content MASTERMINDS
  • 9. //ACTIVITY MEASUREMENT:• Number of posts, replies broken down by channel• Number of unanswered posts, broken down by channel• Total numbers for the week• Benchmarking and monthly review MASTERMINDS
  • 10. // REACH WHAT IT IS:• Geographic/ Demographics of fans• Fans• Followers• Total audience reached through viral sharing MASTERMINDS
  • 11. //GEOGRAPHIC BREAKDOWN OF FANS MASTERMINDS
  • 12. //DEMOGRAPHIC BREAKDOWN OF FANS MASTERMINDS
  • 13. //REACH MEASUREMENT:• Actual Reach (On Facebook) MASTERMINDS
  • 14. //REACH MEASUREMENT:• Actual Reach (On Facebook) MASTERMINDS
  • 15. //REACH MEASUREMENT:• Actual Reach (On Facebook) MASTERMINDS
  • 16. //MEASURINGSOCIAL MEDIA REACH ON TWITTER MASTERMINDS
  • 17. //MEASURINGSOCIAL MEDIA REACH ON TWITTER MASTERMINDS
  • 18. //MEASURINGSOCIAL MEDIA REACH ON TWITTER MASTERMINDS
  • 19. //ENGAGEMENT WHAT IT IS: • Brand mentions • Sharing of content • Video, Photo views • Link clicks • Comments received MASTERMINDS
  • 20. //ENGAGEMENT MEASUREMENT: • Monitoring social media across the web • Utilize a dashboard MASTERMINDS
  • 21. MASTERMINDS
  • 22. MASTERMINDS
  • 23. MASTERMINDS
  • 24. Detox Sunday Chatter Cooking DemonstrationTaylor Hicks Buzz Brown wins Gulf Coast Poker Tournament MASTERMINDS
  • 25. MASTERMINDS
  • 26. MASTERMINDS
  • 27. MASTERMINDS
  • 28. MASTERMINDS
  • 29. MASTERMINDS
  • 30. MASTERMINDS
  • 31. //WHAT YOUR WEEKLY REPORT SHOULD INCLUDE (AT A MINIMUM)• Total # of posts broken down by channel• # of unanswered posts, broken down by channel• # of Fans/Followers by channel• Geographic breakdown of fans• Total reach of all messages shared• Overall buzz volume across social web• Sentiment• Key posts MASTERMINDS
  • 32. //QUALITATIVE MASTERMINDS
  • 33. //CUSTOMER SERVICE MASTERMINDS
  • 34. //CUSTOMER SERVICE MASTERMINDS
  • 35. //CUSTOMER SERVICE MASTERMINDS
  • 36. //CHANGINGPERCEPTIONS MASTERMINDS
  • 37. //CHANGING PERCEPTIONS! ! ! MASTERMINDS
  • 38. //CHANGING PERCEPTIONS MASTERMINDS
  • 39. //CHANGING PERCEPTIONS MASTERMINDS
  • 40. //QUALITATIVEMEASUREMENT MASTERMINDS
  • 41. // THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED! MASTERMINDS

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