• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Can Be Measured
 

Social Media Can Be Measured

on

  • 282 views

 

Statistics

Views

Total Views
282
Views on SlideShare
282
Embed Views
0

Actions

Likes
1
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Can Be Measured Social Media Can Be Measured Presentation Transcript

    • // THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED! MASTERMINDS
    • CAN SOCIAL MEDIA BE//MEASURED? MASTERMINDS
    • WHAT THE HECK ARE WE//MEASURING? MASTERMINDS
    • //EXACTLY WHAT IS IT THAT WE’RE TRYING TO ACCOMPLISH? • Increased Brand Awareness • Improved Customer Service • Lead Generation • Community Building MASTERMINDS
    • //QUALITATIVE MASTERMINDS
    • QUALITATIVE//QUANTITATIVE MASTERMINDS
    • //ACTIVITY REACH ENGAGEMENT MASTERMINDS
    • //ACTIVITY WHAT IT IS:• Number of outbound posts on all of your social media channels• Questions answered• Thanking people for sharing• Retweets of content MASTERMINDS
    • //ACTIVITY MEASUREMENT:• Number of posts, replies broken down by channel• Number of unanswered posts, broken down by channel• Total numbers for the week• Benchmarking and monthly review MASTERMINDS
    • // REACH WHAT IT IS:• Geographic/ Demographics of fans• Fans• Followers• Total audience reached through viral sharing MASTERMINDS
    • //GEOGRAPHIC BREAKDOWN OF FANS MASTERMINDS
    • //DEMOGRAPHIC BREAKDOWN OF FANS MASTERMINDS
    • //REACH MEASUREMENT:• Actual Reach (On Facebook) MASTERMINDS
    • //REACH MEASUREMENT:• Actual Reach (On Facebook) MASTERMINDS
    • //REACH MEASUREMENT:• Actual Reach (On Facebook) MASTERMINDS
    • //MEASURINGSOCIAL MEDIA REACH ON TWITTER MASTERMINDS
    • //MEASURINGSOCIAL MEDIA REACH ON TWITTER MASTERMINDS
    • //MEASURINGSOCIAL MEDIA REACH ON TWITTER MASTERMINDS
    • //ENGAGEMENT WHAT IT IS: • Brand mentions • Sharing of content • Video, Photo views • Link clicks • Comments received MASTERMINDS
    • //ENGAGEMENT MEASUREMENT: • Monitoring social media across the web • Utilize a dashboard MASTERMINDS
    • MASTERMINDS
    • MASTERMINDS
    • MASTERMINDS
    • Detox Sunday Chatter Cooking DemonstrationTaylor Hicks Buzz Brown wins Gulf Coast Poker Tournament MASTERMINDS
    • MASTERMINDS
    • MASTERMINDS
    • MASTERMINDS
    • MASTERMINDS
    • MASTERMINDS
    • MASTERMINDS
    • //WHAT YOUR WEEKLY REPORT SHOULD INCLUDE (AT A MINIMUM)• Total # of posts broken down by channel• # of unanswered posts, broken down by channel• # of Fans/Followers by channel• Geographic breakdown of fans• Total reach of all messages shared• Overall buzz volume across social web• Sentiment• Key posts MASTERMINDS
    • //QUALITATIVE MASTERMINDS
    • //CUSTOMER SERVICE MASTERMINDS
    • //CUSTOMER SERVICE MASTERMINDS
    • //CUSTOMER SERVICE MASTERMINDS
    • //CHANGINGPERCEPTIONS MASTERMINDS
    • //CHANGING PERCEPTIONS! ! ! MASTERMINDS
    • //CHANGING PERCEPTIONS MASTERMINDS
    • //CHANGING PERCEPTIONS MASTERMINDS
    • //QUALITATIVEMEASUREMENT MASTERMINDS
    • // THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED! MASTERMINDS