//  THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED!                                     MASTERMINDS
CAN SOCIAL MEDIA BE//MEASURED?                       MASTERMINDS
WHAT THE HECK ARE WE//MEASURING?                        MASTERMINDS
//EXACTLY WHAT IS IT THAT WE’RE    TRYING TO ACCOMPLISH?     • Increased Brand Awareness     • Improved Customer Service  ...
//QUALITATIVE                MASTERMINDS
QUALITATIVE//QUANTITATIVE                 MASTERMINDS
//ACTIVITY  REACH   ENGAGEMENT             MASTERMINDS
//ACTIVITY          WHAT IT IS:• Number of outbound posts on  all of your social media channels• Questions answered• Thank...
//ACTIVITY       MEASUREMENT:• Number of posts, replies  broken down by channel• Number of unanswered posts,  broken down ...
// REACH      WHAT IT IS:• Geographic/  Demographics of fans• Fans• Followers• Total audience reached  through viral shari...
//GEOGRAPHIC   BREAKDOWN OF FANS                                   MASTERMINDS
//DEMOGRAPHIC   BREAKDOWN OF FANS                                    MASTERMINDS
//REACH      MEASUREMENT:• Actual Reach (On Facebook)                               MASTERMINDS
//REACH      MEASUREMENT:• Actual Reach (On Facebook)                               MASTERMINDS
//REACH      MEASUREMENT:•	 Actual	Reach	(On	Facebook)                                MASTERMINDS
//MEASURINGSOCIAL MEDIA    REACH ON TWITTER                          MASTERMINDS
//MEASURINGSOCIAL MEDIA    REACH ON TWITTER                          MASTERMINDS
//MEASURINGSOCIAL MEDIA    REACH ON TWITTER                          MASTERMINDS
//ENGAGEMENT         WHAT IT IS:   • Brand mentions   • Sharing of content   • Video, Photo views   • Link clicks   • Comm...
//ENGAGEMENT      MEASUREMENT:   • Monitoring social media     across the web   • Utilize a dashboard                     ...
MASTERMINDS
MASTERMINDS
MASTERMINDS
Detox Sunday Chatter                    Cooking DemonstrationTaylor Hicks Buzz                                       Brown...
MASTERMINDS
MASTERMINDS
MASTERMINDS
MASTERMINDS
MASTERMINDS
MASTERMINDS
//WHAT YOUR WEEKLY    REPORT SHOULD        INCLUDE (AT A MINIMUM)• Total # of posts broken down by channel• # of unanswere...
//QUALITATIVE                MASTERMINDS
//CUSTOMER  SERVICE             MASTERMINDS
//CUSTOMER   SERVICE                       MASTERMINDS
//CUSTOMER   SERVICE                       MASTERMINDS
//CHANGINGPERCEPTIONS              MASTERMINDS
//CHANGING   PERCEPTIONS!                   !           !                                   MASTERMINDS
//CHANGING   PERCEPTIONS                           MASTERMINDS
//CHANGING   PERCEPTIONS                           MASTERMINDS
//QUALITATIVEMEASUREMENT                MASTERMINDS
//  THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED!                                     MASTERMINDS
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Social Media Can Be Measured

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Social Media Can Be Measured

  1. 1. // THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED! MASTERMINDS
  2. 2. CAN SOCIAL MEDIA BE//MEASURED? MASTERMINDS
  3. 3. WHAT THE HECK ARE WE//MEASURING? MASTERMINDS
  4. 4. //EXACTLY WHAT IS IT THAT WE’RE TRYING TO ACCOMPLISH? • Increased Brand Awareness • Improved Customer Service • Lead Generation • Community Building MASTERMINDS
  5. 5. //QUALITATIVE MASTERMINDS
  6. 6. QUALITATIVE//QUANTITATIVE MASTERMINDS
  7. 7. //ACTIVITY REACH ENGAGEMENT MASTERMINDS
  8. 8. //ACTIVITY WHAT IT IS:• Number of outbound posts on all of your social media channels• Questions answered• Thanking people for sharing• Retweets of content MASTERMINDS
  9. 9. //ACTIVITY MEASUREMENT:• Number of posts, replies broken down by channel• Number of unanswered posts, broken down by channel• Total numbers for the week• Benchmarking and monthly review MASTERMINDS
  10. 10. // REACH WHAT IT IS:• Geographic/ Demographics of fans• Fans• Followers• Total audience reached through viral sharing MASTERMINDS
  11. 11. //GEOGRAPHIC BREAKDOWN OF FANS MASTERMINDS
  12. 12. //DEMOGRAPHIC BREAKDOWN OF FANS MASTERMINDS
  13. 13. //REACH MEASUREMENT:• Actual Reach (On Facebook) MASTERMINDS
  14. 14. //REACH MEASUREMENT:• Actual Reach (On Facebook) MASTERMINDS
  15. 15. //REACH MEASUREMENT:• Actual Reach (On Facebook) MASTERMINDS
  16. 16. //MEASURINGSOCIAL MEDIA REACH ON TWITTER MASTERMINDS
  17. 17. //MEASURINGSOCIAL MEDIA REACH ON TWITTER MASTERMINDS
  18. 18. //MEASURINGSOCIAL MEDIA REACH ON TWITTER MASTERMINDS
  19. 19. //ENGAGEMENT WHAT IT IS: • Brand mentions • Sharing of content • Video, Photo views • Link clicks • Comments received MASTERMINDS
  20. 20. //ENGAGEMENT MEASUREMENT: • Monitoring social media across the web • Utilize a dashboard MASTERMINDS
  21. 21. MASTERMINDS
  22. 22. MASTERMINDS
  23. 23. MASTERMINDS
  24. 24. Detox Sunday Chatter Cooking DemonstrationTaylor Hicks Buzz Brown wins Gulf Coast Poker Tournament MASTERMINDS
  25. 25. MASTERMINDS
  26. 26. MASTERMINDS
  27. 27. MASTERMINDS
  28. 28. MASTERMINDS
  29. 29. MASTERMINDS
  30. 30. MASTERMINDS
  31. 31. //WHAT YOUR WEEKLY REPORT SHOULD INCLUDE (AT A MINIMUM)• Total # of posts broken down by channel• # of unanswered posts, broken down by channel• # of Fans/Followers by channel• Geographic breakdown of fans• Total reach of all messages shared• Overall buzz volume across social web• Sentiment• Key posts MASTERMINDS
  32. 32. //QUALITATIVE MASTERMINDS
  33. 33. //CUSTOMER SERVICE MASTERMINDS
  34. 34. //CUSTOMER SERVICE MASTERMINDS
  35. 35. //CUSTOMER SERVICE MASTERMINDS
  36. 36. //CHANGINGPERCEPTIONS MASTERMINDS
  37. 37. //CHANGING PERCEPTIONS! ! ! MASTERMINDS
  38. 38. //CHANGING PERCEPTIONS MASTERMINDS
  39. 39. //CHANGING PERCEPTIONS MASTERMINDS
  40. 40. //QUALITATIVEMEASUREMENT MASTERMINDS
  41. 41. // THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED! MASTERMINDS
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