Generation We

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With profound differences from any other existing generation in culture and diversity, communication preferences and decision-making processes, Generation We presents a unique challenge to marketers and advertisers, forcing us to reexamine and reconfigure the way we communicate with this youngest set of consumers.

Published in: Business
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  • wow! OK...Hmmmmm.
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  • Thanks for the kudos, @gpolensek. We couldn't agree with you more; technology isn't just an accessory for Gen Z—as it has been for earlier generations—it is an essential piece of their lives. Because of this, their learning and thought processes are, quite literally, different from previous generations.
    We hope you share the infographic with your friends and colleagues and that they find it as informative as you did!
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  • Very interesting to start seeing more data on Gen Z. I teach in a high school and am having a difficult time convincing my colleagues that they MUST change their methods to adjust for connectivity expectations of our students. Sadly, they don't expect their real life and their school life to be much alike. We should be teaching THEM about connectivity. Most of their online use is without any context other than that provided by peers and marketers. (I teach marketing). I hope to share this with my administrators. This is both beautiful and informative. Thank you for sharing it.
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  • Glad you like the infographic, @OscarGarcia27! We gathered our stats from a lot of sites; they're sourced at the end of the graphic if you're interested in reading them. And, we wish it were as easy as plugging numbers into a program, but one of our graphic designers spent some time building it in InDesign.
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  • got one more question, which software did ou use to build this aweome presentation?
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