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Pragmatic user-centred design

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Presentation given to Untangle the Web, 10 June 2013. What is user-centred design (UCD) and how can you use it within the constraints of your project?

Presentation given to Untangle the Web, 10 June 2013. What is user-centred design (UCD) and how can you use it within the constraints of your project?

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  • 1. [pragmatic]user-centred designDavid Littledavid@littled.net@djlittle
  • 2. my guide to gettingstarted with ucd.
  • 3. pragmatic.based on my own experiences of working in smallteams (i.e. usually me) with limited resources.(and not all of us work for the BBC, TheGuardian or a cool new start-up).
  • 4. outcomes.agile, user experience design, lean ux, whatever
  • 5. overview.getting started & next steps.
  • 6. hang on, who areyou?
  • 7. 1995: learned html.1996: first website (Geocities!).1999: web as profession.2001-2011: BBC, Wellcome Trust, Birkbeck,University of London.2009: user interface design and evaluation(Open University): practical HCI techniques.2011-: senior ui designer, Department of DigitalHumanities, King’s College, London.
  • 8. generalist to specialist.from designer/developer (plus a bit of projectmanagement & content) touser experience designer: interaction design &user interface design.
  • 9. education, research, arts andcultural heritage projects.currently: user researcher on project with royalopera house & pop to create a hybrid mobile webapp for the roh & mobile “toolkit” for other arts &cultural organisations.
  • 10. what is user-centred design?
  • 11. “focus on the user and all else will follow.”users: people with motivations, goals andbehaviours.involve users at all stages of the design process.a mindset: research, testing and iteration. Don’tmake stuff up or make assumptions: you are notyour users.
  • 12. constraints.financial / time / technology.culture.determine what you can do and howyou can do it.
  • 13. #1 research#2 design & iteration#3 usability testing
  • 14. #1 research.users! who are they?goals! what do they want to be able to do?behaviour and motivations! how / where / why do they currently do this?
  • 15. connecting withusers.! existing user base.! organisational information & contacts.! personal contacts.! social media.! mailing lists.
  • 16. methods & tools.time & resources?! ethnography (observation).! face-to-face interviews.! diary studies.
  • 17. methods & tools.limited time & resources?! email interviews.! skype.! surveys (e.g. google docs).! social media.
  • 18. questionsnon-judgmental.non-leading.not too open ended.
  • 19. analysis.takes time.data validity: how representative wasyour sample? don’t overclaim.
  • 20. what next?time & resources?! personas.
  • 21. what next?limited time & resources?!! user stories.! “as a [type of user] I want [a goal] !so that [some! reason]”.! bit.ly/102kefA!! break down functionality by user types.
  • 22. #2 design anditeration.
  • 23. the “d” word:deliverables.starting point for discussion.constraints (time, tools, culture)! sketches.! wireframes.! prototypes.no “one size fits all” approach.
  • 24. #3 usability testing.constraints (time / money / culture).low / medium / high fidelity prototypes.incentives for users.small number of users (3-4).
  • 25. methods and tools.laptop and screen recording software(e.g. silverback; reflector: mirror iphone on mac).task-based.“think aloud”: what users say.observation: what users do.
  • 26. questions.task scenarios.“what would you do ...”“what would you expect to happen ...”ask, don’t answer questions.don’t interrupt (unless you really haveto).
  • 27. analysistakes time.
  • 28. report findings &suggest changes.involve other stakeholders in testing.summarise findings.short video clips. show where usersare experiencing problems.
  • 29. how many roundsof testing?constraints (time / financial / culture).
  • 30. challenges.“no time”.“no money”.“I don’t think we need to do that”.resistance to usability testing findings.technical constraints: it just works thatway.trends: “did you read that list apartarticle?”
  • 31. be pragmatic.get someone senior on board.“sell” benefits: costs, conversions,impact ...what can you achieve with yourconstraints?start small. slowly change culture.victories & defeats.
  • 32. in summaryucd: helps you make informed designdecisions.does take time, but needn’t beexpensive.every project has constraints. whatare yours?
  • 33. bookssteve krug! don’t make me think.! rocket surgery made easy.cennydd bowles & james box! undercover user experience design.jesse games garrett! the elements of user experience.

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