Speck media social media advertising
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Speck media social media advertising

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5 years ago content ruled social media. If you had a good strategy and excellent content social media was your ticket to engagement, fans and reach. But, social media has changed a lot in 5 years. In ...

5 years ago content ruled social media. If you had a good strategy and excellent content social media was your ticket to engagement, fans and reach. But, social media has changed a lot in 5 years. In order to have your message heard on social networks you need an advertising Boost. For the same reasons that social media provides a powerful marketing opportunity, social advertising is a powerful tool for you to use. Ads are considered social if they appear on a social network, but what makes them particularly powerful is using social recommendations and social actions, along with targeting, to create highly relevant and engaging messaging.

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Speck media social media advertising Speck media social media advertising Presentation Transcript

  • You need social media advertising! Here’s the rates and the information.! This document has been prepared for restricted distribution and contains materials and information that SPECK Media Inc. considers confidential, proprietary, and significant for the protection of its business. The distribution of this document is limited solely to those either actively involved in evaluation and selection of SPECK Media Inc. as the firm to conduct this assignment, or those that will be involved with the program described within.
  • 5 years ago content ruled social media. If you had a good strategy and excellent content social media was your ticket to engagement, fans and reach. But, social media has changed a lot in 5 years. In order to have your message heard on social networks you need an advertising Boost. For the same reasons that social media provides a powerful marketing opportunity, social advertising is a powerful tool for you to use. Ads are considered social if they appear on a social network, but what makes them particularly powerful is using social recommendations and social actions, along with targeting, to create highly relevant and engaging messaging. Why are we talking about social media advertising? We believe social media advertising can take you from Point Ato Point B! ! Jumpstart a brand, product or service Brand a company, product or service in a within a selective target Maintain reach and engagement across social media channels
  • The combination of social media and advertising reveals opportunities that go far beyond traditional advertising. With the social web, your
 ad value will increase, you’ll have a deeper level of tracking and measurement and your message will be more targeted. All of this leads to increased ad effectiveness. What can social media ads do? 3 reasons why social ads work! ! 1 2 3
  • Facebook has the most evolved advertising offering in the space, complete with an API that allows your brand to manage social ads through third-party management tools. Facebook advertising breaks down into two main categories: Marketplace Ads and Premium Ads. ! 1. Sponsored Stories- Ads that use social context to increase their effectiveness. These ads will display along with an action a friend may have taken on the Page or a Page’s post. The idea behind a sponsored story is to draw in users to engage with an ad by placing a picture and the friend’s name directly in the ad. These can appear in both the right-hand rail or directly in the News Feed. Actions within ads are genuine actions that friends have taken while interacting with a brand. ! 2. Page Post- Taking a part of the Facebook Page, such as a News Feed post, and turning it into an ad. There are a number of ways that brands can utilize Page posts; one of the simplest ways to do so is to take an ad that has per- formed well and has garnered a great deal of engagement and simply pay for additional reach for that post. ! Types of social media advertising Facebook! !
  • Advertising on Twitter presents different opportunities and challenges for you than Facebook. Because most users read their timeline across devices in chronological order, you may reach a greater percentage of your followers than on Facebook without ads, but the shelf life of your regular Tweets is shorter. That’s why Twitter offers two basic ways to advertise on the site. ! 1. Promoted Tweets- Allow your brand to amplify content across both the desktop and mobile platform. Your Tweets will display either directly in users’ timelines or targeted toward particular search terms. There are also several targeting options available, such as location and gender. 2. Promoted Accounts- Find and add new followers by promoting your Twitter account in both search results and the “Who to Follow” section. Your account will appear to the users whose interests seem to match your account. ! ! ! ! Types of social media advertising Twitter! !
  • The LinkedIn self-service advertising platform allows you to promote services, jobs or your company as a whole to career-focused users. LinkedIn ads can appear on the home page, the profile page, the search page, the inbox or in groups. One of the strongest components of LinkedIn ads is the targeting capabilities. You can target LinkedIn ads by: ! • Job Title
 • Job Function
 • Industry
 • Geography
 • Company Size • Company Name • Seniority
 • Age
 • Gender
 • LinkedIn Group ! ! ! ! ! Types of social media advertising LinkedIn
  • We recommend three approaches to social media advertising. How about the cost? 1/Acustom solution based on your goals ! ! 2/A60 day trial period to see how effective social media advertising is before making a larger investment ! ! 3/A3 month investment targeted at a specific users or demographics ! ! C cost is determined by goals and duration ! ! ! ! cost: $700 ! ! ! ! ! cost: $3,000 per month ! !
  • We pride ourselves in having managed social media advertising campaigns for some of the best and brightest companies. For a specific case study on social media advertising has worked email or call us info@speckmedia.com / 630-272-8580 ! ! ! ! ! Who have we managed social media advertising for? Social media isn't an option any more. ...An average Facebook user spends 20 minutes per day on Facebook. ! It should be a company’s goal, to be a part of that 20 minutes every day.! !