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Social media, BMW and the way forward

by Co-Founder at BRANDSONVINE.COM on Jun 06, 2010

  • 12,423 views

Here's what I presented on behalf of BMW for AutomotiveWorld recently. The event was entitled 'Social networks and the global auto industry: the marketing opportunity'. ...

Here's what I presented on behalf of BMW for AutomotiveWorld recently. The event was entitled 'Social networks and the global auto industry: the marketing opportunity'.

I talked about social media trends from an automotive perspective with some key learnings from BMW.. and then answered a load of questions. It was moderately enjoyable.

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18 of 8 previous next Post a comment

  • jojee64 jojee64 As a matter of fact the idea is good, of course, and we all know by 2013, now I mean, that there's indeed a correlation between social media presence and product perception; however in your slide this correlation is not evident as much as you claim on slide 5. Sorry mate. Honda and BMW have always been quality products with responsible management at the helm. Virgin has great annual growth but shows very little advocacy scores, this should tell you that the impact of social media presence is a bit exaggerated, say the least. Other than that: Nice presentation. Do correct me if I'm wrong mate:) 9 months ago
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  • lizzyassane7 Lizzy Assane at Student Hello,
    Its my pleasure to write you after going through your profile at ( www.slideshare.net) and have much interest to contact you for a good relationship, please i will like you to contact me through my email address (lizzyassane38@yahoo.com)for easiest communication so that i will explain to you further about me and also give you my picture, i am expecting your respond to my email address above.
    Lizzy.
    10 months ago
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  • AlaaTarawneh Ala'a Tarawneh, Co-Founder/CEO at Gadha قدها but what is the added value for the customer to have social media presence ? BMW is well known and got a niche people ... why do i want social media as a brand for customers who ever wants to buy a good car and love bmw will come to me 1 year ago
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  • ldmabrasil ldmabrasil Hello dear Litman, I like so much of your presentation.
    Could you provide me slides?

    regards,
    Leandro.
    ldmabrasil@gmail.com
    1 year ago
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  • MwantedC Sasha Kettering, Golf Course Maintainance at Kohler Company http:/bmwsocialnetwork.com! The Real Deal! 2 years ago
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  • Jessyjose123 Jessy at Jessy Nice slide! http://carshipping-quotes.blogspot.com/ 3 years ago
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  • michael.batistich Michael Batistich, Strategist at We Are Social Nice work Michael 3 years ago
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  • yenlex yenlex Mot bai rat hay 3 years ago
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Social media, BMW and the way forward Social media, BMW and the way forward Presentation Transcript