Andy BullockBrand Guide2013
3	 Mission4	 Values30	 Personality35	 Promise37 Big Idea40	 Expression46	 Application48	 History
MissionAndy’s mission - to have the vision, tools, and connections			 to actively produce and finish creative projects3
WHAT IBELIEVEIN:
ValuesWithout emotional involvement we are merely observersof someone else driving our destiny, without values we lackhand...
knowledge6
knowledgeLearn enough to truly trust your instincts.Then learn more so you can understand what yourinstincts told you.Andy...
knowledgeAndy knows the most beautiful part of learning,the epiphany - that immediate transition fromconfusion to understa...
knowledgeinformation. understanding. foundation. reference.Andy is forValues9
CONNECTION10
It’s not just what you knowor who you knowbut how you use it.Andy is for CONNECTIONValues11
Andy is for CONNECTIONThe relationships we build are asimportant as the work we do. Theyprovide our foundation, enabling u...
Andy is for CONNECTIONpeople. ideas. information. images.Values13
Vision14
Andy knows that while emotion providesthe difference between watching somethingand experiencing it, vision enables you tos...
The role of design is to anticipate the futurebefore it happens; it’s not about satisfyingcurrent needs, it’s about creati...
ingenuity. visualization. process. direction.Andy is forVisionValues17
BALANCE18
Whether integrating pleasingaesthetics, physical distribution offorce or the metaphoric equipoisebetween elements, Andy is...
He knows projects need pragmatistswho are not averse to dreaming, anddreamers who can also get things done.Andy is forBALA...
dynamic. constant. equanimity. dreamer.Andy is forBALANCEValues21
22
Andy understands what film director Billy Wildermeant when he said, “..it’s easier to tell someone totone it down than to ...
A doer, not just for the doing,but knowing the how and the when to do it right.Andy is forValues24
progression. fortitude. direction. perseverance.Andy is forValues25
PASSION26
PASSIONAndy is forLive what you believe as history favors the bold.Values27
PASSIONAndy is for“He is an artist who one day got hooked on his owncuriosity and decided to live it” - Lawrence Weschlero...
PASSIONAndy is forfervor. conviction. boundless. enthusiasm.Values29
WHAT IAMLIKE:
PersonalityDiverseStraightforwardFunnyHonestUnabashedUnderstandingAndy is knowledgeable without being a know-it-all. He is...
While Andy is fearless,he knows when it’s time to go.Personality32
Andy works well with a largevariety of people and places.Personality33
His desire forknowledge is boundless,he cannot be contained.Personality34
WHAT IBRING:
PromiseAndy knows a lot about a lot.He knows a lot of people, people who can do many things.Andy puts ideas, people, image...
WHATDOESTHISMEAN?
INFORMATIONIDEASPEOPLEANDYInformation threaded onto ideas,force applied by people, overseen by Andyto complete creative pr...
INFORMATIONIDEASPEOPLEANDYIdea MechanicVisual MechanicProject MechanicI diagnose. I tune. I repair.If it is broken, I will...
WHAT IDO WITHIT:
Expression41If it’s worth saying, Andy doesn’tmince words.
Andy is more than a sum,he is more than most.Expression42
Serious when necessary,more often seriously needed.Expression43
Ever vigilant, Andy is always onthe lookout for what’s next.Expression44
Re-apply as necessaryExpression45
WHAT’SNEXT?
ApplicationTargets:Creative AgenciesAdvertising AgenciesRetail, environmental and experiential marketing companiesManufact...
1 - Vision2 - Pinnacle Exhibits - Branding, 2D and Graphic Manager (2009 - 2012)3 - Infinity Images - Operations Manager (...
You cannot understand where you’re going if you don’t know from where you’ve come.I was born in the University City area o...
THANK YOU!CREATIVE MECHANIC Andy Bullockandy@bulligraphics.com | 503.737.4866
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Andy Brand exploration and development study

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This is the product of a brand exploration and development study culminating in a new brand statement and strategy.

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Andy Brand exploration and development study

  1. 1. Andy BullockBrand Guide2013
  2. 2. 3 Mission4 Values30 Personality35 Promise37 Big Idea40 Expression46 Application48 History
  3. 3. MissionAndy’s mission - to have the vision, tools, and connections to actively produce and finish creative projects3
  4. 4. WHAT IBELIEVEIN:
  5. 5. ValuesWithout emotional involvement we are merely observersof someone else driving our destiny, without values we lackhands to take the wheel.5
  6. 6. knowledge6
  7. 7. knowledgeLearn enough to truly trust your instincts.Then learn more so you can understand what yourinstincts told you.Andy is forValues7
  8. 8. knowledgeAndy knows the most beautiful part of learning,the epiphany - that immediate transition fromconfusion to understanding.Andy is forValues8
  9. 9. knowledgeinformation. understanding. foundation. reference.Andy is forValues9
  10. 10. CONNECTION10
  11. 11. It’s not just what you knowor who you knowbut how you use it.Andy is for CONNECTIONValues11
  12. 12. Andy is for CONNECTIONThe relationships we build are asimportant as the work we do. Theyprovide our foundation, enabling us to flex,stretch and grow, improving not onlyourselves but what we produce.Values12
  13. 13. Andy is for CONNECTIONpeople. ideas. information. images.Values13
  14. 14. Vision14
  15. 15. Andy knows that while emotion providesthe difference between watching somethingand experiencing it, vision enables you tosee past the obstacles, providing theself-confidence to bypass convention.Andy is forVisionValues15
  16. 16. The role of design is to anticipate the futurebefore it happens; it’s not about satisfyingcurrent needs, it’s about creating new ones.Andy is forVisionValues16
  17. 17. ingenuity. visualization. process. direction.Andy is forVisionValues17
  18. 18. BALANCE18
  19. 19. Whether integrating pleasingaesthetics, physical distribution offorce or the metaphoric equipoisebetween elements, Andy is for balance.Andy is forBALANCEValues19
  20. 20. He knows projects need pragmatistswho are not averse to dreaming, anddreamers who can also get things done.Andy is forBALANCEValues20
  21. 21. dynamic. constant. equanimity. dreamer.Andy is forBALANCEValues21
  22. 22. 22
  23. 23. Andy understands what film director Billy Wildermeant when he said, “..it’s easier to tell someone totone it down than to do more...”Andy is forValues23
  24. 24. A doer, not just for the doing,but knowing the how and the when to do it right.Andy is forValues24
  25. 25. progression. fortitude. direction. perseverance.Andy is forValues25
  26. 26. PASSION26
  27. 27. PASSIONAndy is forLive what you believe as history favors the bold.Values27
  28. 28. PASSIONAndy is for“He is an artist who one day got hooked on his owncuriosity and decided to live it” - Lawrence Weschleron Robert IrwinValues28
  29. 29. PASSIONAndy is forfervor. conviction. boundless. enthusiasm.Values29
  30. 30. WHAT IAMLIKE:
  31. 31. PersonalityDiverseStraightforwardFunnyHonestUnabashedUnderstandingAndy is knowledgeable without being a know-it-all. He is honestand straightforward in expression. He craves information andbelieves humor is a great leveler.31
  32. 32. While Andy is fearless,he knows when it’s time to go.Personality32
  33. 33. Andy works well with a largevariety of people and places.Personality33
  34. 34. His desire forknowledge is boundless,he cannot be contained.Personality34
  35. 35. WHAT IBRING:
  36. 36. PromiseAndy knows a lot about a lot.He knows a lot of people, people who can do many things.Andy puts ideas, people, images, and information together, in ways others cannot.He is a doer who gets things done well.He is independent.He is organized.He finishes things.He believes in things. He shares those beliefs.His creative outlet is to put things together and make them better.He believes in beauty.“The union of the mathematician with the poet, fervor with measure,passion with correctness, this surely is the ideal” - William James36
  37. 37. WHATDOESTHISMEAN?
  38. 38. INFORMATIONIDEASPEOPLEANDYInformation threaded onto ideas,force applied by people, overseen by Andyto complete creative projectsCREATIVE MECHANICPromise38
  39. 39. INFORMATIONIDEASPEOPLEANDYIdea MechanicVisual MechanicProject MechanicI diagnose. I tune. I repair.If it is broken, I will fix it, making it better than it ever was.Promise39CREATIVE MECHANIC
  40. 40. WHAT IDO WITHIT:
  41. 41. Expression41If it’s worth saying, Andy doesn’tmince words.
  42. 42. Andy is more than a sum,he is more than most.Expression42
  43. 43. Serious when necessary,more often seriously needed.Expression43
  44. 44. Ever vigilant, Andy is always onthe lookout for what’s next.Expression44
  45. 45. Re-apply as necessaryExpression45
  46. 46. WHAT’SNEXT?
  47. 47. ApplicationTargets:Creative AgenciesAdvertising AgenciesRetail, environmental and experiential marketing companiesManufacturersKey offerings:Design and management of complex projectsBrand stewardshipSales and marketing supportManagement of people and teamsDiverse expertisePositions:Producer Graphic Designer OperationsProject Manager Implementor Resource LibrarianTraffic Manager Brand Steward El Mangler del Graphico47
  48. 48. 1 - Vision2 - Pinnacle Exhibits - Branding, 2D and Graphic Manager (2009 - 2012)3 - Infinity Images - Operations Manager (2007-2009)4 - Infinity Images - Production Manager (2005-2007)5 - Invision Exhibits & Graphics - Graphic Designer, Project Manager (2003 - 2005)6 - Intex Exhibit Systems - Graphics Manager, Art Director (2000 - 2003)7 - B.F.A. in Printmaking and Photography - UNLV8 - Coursework in traditional Printmaking - PNCA13 11 10 7 5 14 156 2 14 39 - Proficiency - InDesign CS6 , Photoshop CS6, Illustrator CS6 & Acrobat ProMicrosoft Office Suite10 - Linkedin - linkedin.com/in/andarthebarbarian/11 - Blog - lithothug.tumblr.com12 - Blog - hellsburrosky.tumblr.com13 - Portfolio - bulligraphics.com/images-portfolio/Portfolio-RS.pdf14 - Tools15 - ConnectionsAndy Bullock - Parts Assembly12 8 9More than a sum of parts
  49. 49. You cannot understand where you’re going if you don’t know from where you’ve come.I was born in the University City area of St. Louis Missouri. It was there that I rode big wheels, knocked out my front teeth,broke arms and made my first appearance in the newspaper. When I was 5 we moved to San Jose, California. At first livingin an Eichler and then we moved into a bungalow in the Willow Glen neighborhood. San Jose was about riding bikes, going tothe creeks, and playing baseball. Just before I turned 12 we moved to southern California. We had a Santa Ana address, wentto Tustin Schools but the closest place we could walk to was Orange. Southern California was about skateboarding, Italianscooters, music, the ocean and an incredibly diverse group of friends.My first foray into the liquid sunshine of Oregon was my senior year of high school. I lasted as long as the school year andthen I was off like a shot to Las Vegas to attend UNLV. While in school in Vegas, I started in their film program, thengravitated to the fine art department and took up residence in the photography and printmaking departments. My thesisproject was series of mixed media pieces that incorporated traditional methods with found images interwoven overcomputer generated large format graphics. I was selected for a number of juried shows on campus as well as at the CACand Clark County Public Library.Las Vegas is where I transitioned from making images for fun to making graphics as a job. I worked primarily with POP,event signage and casino marketing campaigns. These ranged from convention and tradeshow projects to the actualcasino games and the table top playing surfaces. The variety of highly commercial projects provided interesting contrastto my pursuit of a more traditional Bachelors of Fine Arts degree in Photography and Printmaking. Outside of school therewere cars, the desert, music, art and more friends.Since returning from Las Vegas, I did stints at the Portland Art Museum as well as PNCA followed by 2nd Avenue Records,Union Pacific Railroad and Always-V-Dub before settling back into graphics and graphic design. I have spent the past 13years with manufacturers, large format graphic, trade show and experiential marketing companies. Beginning in theirmarketing, design and graphics departments, I frequently have worked my way into management roles.This is why I say that I grew up in the skateboarding and punk rock music communities of southern California. The DIYmantra and design sensibility greatly influenced my development both as a individual and a professional. My time in LasVegas and at UNLV not only solidified my interest in art and design but also in architecture and automotive culture. Portlandhas provided an amazing home base and provided further exposure to the world stage, solidifying my belief that projectsneed pragmatists who are not averse to dreaming and dreamers who can also get things done. A tough order to fulfill,but I believe without communication and understanding of interconnectivity of creative, client and market, there can be nosuccess.History49
  50. 50. THANK YOU!CREATIVE MECHANIC Andy Bullockandy@bulligraphics.com | 503.737.4866

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