Презентуем Технологические Проекты #hsesun

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Что такое технологическое предпринимательство, венчурный капитал и инвестиции. И как правильно презентовать свой проект инвестору и заинтересованной публике - обновленный доклад для Летней школы бизнес-инкубатора ГУ-ВШЭ

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Презентуем Технологические Проекты #hsesun

  1. 1. ,-"."$!/"0 !"#$%&%'()"*+(" ,-%"+!1 @GlebKaplun
  2. 2. “JKLM@” F8IC6 #hsesun @glebkaplun
  3. 3. x300 #hsesun @glebkaplun
  4. 4. ,<3=N *6L<C3: #hsesun @glebkaplun
  5. 5. ,<3=N6 “Maglev”: 581O8L/5! ,<:3>?@6C – 6437O8L/5 #hsesun @glebkaplun
  6. 6. ✓ IP Based / (>><E6?@@ ✓ ,73N;7@>@L6:3CP ✓ 0<C<N6Q 8<L;6>@Q... ✓ ...c M<CPH@L ;<:3>?@6C<L *!F-!F,? ✓ “Pain Killer” @C@ “Vitamin” ✓ R<=L<9><2:P MG2:7<D< 7<2:6 ✓ RG2<8@3 7@28@ (risk/reward) #hsesun ✓ 99% >3IN65 @glebkaplun
  7. 7. ,-"S,-($(0F!"&T: ✓ $" (.%J-"!F!"&T! ✓ R@N@: “Market Opportunity” ✓ 5 C3: 76M<:G, E2A 9@=>P <:NGB63L ✓ Serial Entrepreneurs #hsesun @glebkaplun
  8. 8. ($R"*!%-1: ✓ )62:>G3 ✓ (>2:@:I?@<>6CP>G3 ✓ *:76:3D@5328@3 ✓ ,<7:U3CP>G3
  9. 9. ($R"*!%-1: ✓ ,62269@7G ✓ Smart Money #hsesun @glebkaplun
  10. 10. J(.$"*-F$'"&: ✓ (>E32:@7I3: 2E<@ N3>PD@ ✓ VL<?@<>6CP>G 2N3C8@ ✓ 10% D<N<E<D< N<B<N6 @C@ 1% 2<2:<Q>@Q ✓ <: $10k N< $300k ✓ ,<7:U3CP 2–8 ;7<38:<E #hsesun @glebkaplun
  11. 11. 0%!(R1: ✓ .676M<:6:P ✓ R37>I:P N<CD@ <MW32:EI ✓ JG:P >I9>GL ✓ *8I5></0<N>< ✓ FN73>6C@> #hsesun @glebkaplun
  12. 12. ($R"*!%-: ✓ (>E32:@7I3: E CAN34 (8<L6>NI) ✓ %7@3>:@7<E6> >6 M<CPH@3 7G>8@ ✓ $323: M<CPH@3 7@28@ #hsesun @glebkaplun
  13. 13. R"$)/-$1X Y%$S: I;76ECQ3: 5I9@L@ N3>PD6L@
  14. 14. *+%&T+% ,-%"+!%R *0%!-Z! ($R"*!%-1? S%Y('F! #hsesun @glebkaplun
  15. 15. ,-()($1 S&Z %!)FZ$TZ? ‣ *C6M6Q 8<L6>N6 ‣ *;<7>6Q :3B><C<D@Q ‣ +<>8I73>:>G4 7G><8 ‣ ,&%#FZ ,%SF)F #hsesun @glebkaplun
  16. 16. Gregory Berns “/ 53C<E386 L<93: MG:P 26L6Q D76>N@<=>6Q @N3Q E L@73 – 2<E37H3>>< I>@86CP>6Q @ @>><E6?@<>>6Q, >< 32C@ <> >3 L<93: IM3N@:P E K:<L N7ID@B CAN34, E23 K:< >3 @L33: =>653>@Q.” #hsesun @glebkaplun
  17. 17. ,%)"0/ RF[$%? !9 @= 10 2:67:6;<E >3 N<M@E6A:2Q 73=ICP:6:6 ! 25% 2:67:6;<E >3 <?3>@E6A: 2E<@ @N3@ ! 25% 2:67:6;<E M3=N67>< :76:Q: E73LQ @>E32:<76 #hsesun @glebkaplun
  18. 18. ($R"*!%-: ✓ $3 @=I563: M@=>32-;C6>G ✓ $3 5@:63: H<7:-26LL67@ ✓ (>E32:@7I3: E &S"X #hsesun @glebkaplun
  19. 19. “*;<2<M>6 C@ V!F 8<L6>N6 ;<2:7<@:P V!%! M@=>32?” #hsesun @glebkaplun
  20. 20. +%'SF ✓ (W3L N3>PD@ NCQ 2:67:6;6 (“Investor Pitches”) ✓ ,7<NE@D63L ;7<38: (+<>U373>?@@, *3L@>67G, *<M76>@Q) ✓ R><EP @W3L N3>PD@ NCQ 2:67:6;6 ✓ ... #hsesun @glebkaplun
  21. 21. .F)"0? ! ,7<E3786 @N34 ! .N<7<EG4 2:7322 ! $<EG3 8<>:68:G ! -38<L3>N6?@@ #hsesun @glebkaplun
  22. 22. “+68, RG NIL63:3, L<9>< 2N3C6:P ;7<38: CI5H3?” #hsesun @glebkaplun
  23. 23. ,&%#(" ,-"."$!F](( ! $3 ;<>Q:>6 ?3CP ! )@:63L 2C64NG ! $3: 53:8<4 2:7I8:I7G ! ,I:63L L32:6L@ 2C64NG ! *8I5>< #hsesun @glebkaplun
  24. 24. ✓ ,<:37Q>><3 E73LQ @>E32:<76 #hsesun @glebkaplun
  25. 25. STEVE JOBS #hsesun @glebkaplun
  26. 26. #hsesun @glebkaplun
  27. 27. Владимир Ленин Иосиф Сталин Co-Founder of Soviet Union First CEO of USSR
  28. 28. #hsesun @glebkaplun
  29. 29. • МИР, ТРУД, МАЙ! • Досрочно выполним план пятилетки! • Больше демократии, больше социализма! #hsesun @glebkaplun
  30. 30. #%-%^(" ,-"."$!F](( ! )3:8<2:P ! (>:3768:@E><2:P ! R<EC353>@3 ! %MW3>@3 ! L<7 #hsesun @glebkaplun
  31. 31. ($R"*!%-: ✓ S<B<N5@E<2:P @ 53:8<2:P ✓ $6C@5@3 2LG2C6 ✓ +6532:E3>>G3 N6>>G3 ✓ $6DCQN><2:P #hsesun @glebkaplun
  32. 32. 2 КЛЮЧЕВЫХ ВОПРОСА #hsesun @glebkaplun
  33. 33. +F+FZ ]"&T ,-"."$!F]((? .653L E<<MW3 N6E6:P ;73=3>:6?@A? #hsesun @glebkaplun
  34. 34. +!% RF^ *&/^F!"&T? ):< <> B<53: I2CGH6:P? #hsesun @glebkaplun
  35. 35. $/[$% R-"0Z! #hsesun @glebkaplun
  36. 36. $F)$(!" * +F-F$SF^F ... F $" POWERPOINT #hsesun @glebkaplun
  37. 37. J/ST *%J%X #hsesun @glebkaplun
  38. 38. "DON'T WORRY, BE CRAPPY" #hsesun GUY KAWASAKI @glebkaplun
  39. 39. '&FR$1X ($*!-/0"$! #hsesun @glebkaplun
  40. 40. 1 ,-%*!% #hsesun @glebkaplun
  41. 41. 2 +%$+-"!$% #hsesun @glebkaplun
  42. 42. 3 ДОСТОВЕРНО #hsesun @glebkaplun
  43. 43. 4 $",-"S*+F./"0% #hsesun @glebkaplun
  44. 44. 5 V0%](%$F&T$% #hsesun @glebkaplun
  45. 45. “ELEVATOR PITCH” #hsesun @glebkaplun
  46. 46. HIGH-CONCEPT PITCHES #hsesun @glebkaplun
  47. 47. “Twelve terrorists. One cop. The odds are against John McClane... That’s just the way he likes it.” #hsesun @glebkaplun
  48. 48. “Log on. Hack in. Go anywhere. Steal everything.” #hsesun @glebkaplun
  49. 49. МЕТАФОРЫ #hsesun @glebkaplun
  50. 50. “It’s Jaws in space.” #hsesun @glebkaplun
  51. 51. “Create your own social network” “Broadcast yourself” - “Flickr for video” “YouTube for Powerpoint” #hsesun @glebkaplun
  52. 52. 5 R%,-%*%R: #hsesun @glebkaplun
  53. 53. +!% Z? #hsesun @glebkaplun
  54. 54. )!% Z *S"&F&? #hsesun @glebkaplun
  55. 55. )!% Z *S"&F? #hsesun @glebkaplun
  56. 56. .F)"0 0$" V!% $FS%? #hsesun @glebkaplun
  57. 57. +F+ Z V!% *S"&F? #hsesun @glebkaplun
  58. 58. 5 R%,-%*%R: ✓ +:< Q? ✓ ):< Q 2N3C6C? ✓ ):< Q 2N3C6A? ✓ .653L L>3 K:< >6N<? ✓ +68 Q K:< 2N3C6A? #hsesun @glebkaplun
  59. 59. ($R"*!%-: ✓ #<5I I=>6:P M<CPH3... #hsesun @glebkaplun
  60. 60. High-Concept Pitch + ,7<MC3L6 / -3H3>@3 + ,<86=6:P 6N38E6:><2:P ():< 32:P, 2N3C6><) + +<L6>N6 (background) + *?3;C3>@3 c 7G>8<L + ,73NC<93>@3
  61. 61. *$(0( R(S"% #hsesun @glebkaplun
  62. 62. $" .$F... #hsesun @glebkaplun
  63. 63. “SEQUOIA”-ТЕСТ #hsesun @glebkaplun
  64. 64. *]",&"$(" #hsesun @glebkaplun
  65. 65. >6 #hsesun @GlebKaplun :<CP8< 5:< 762286=6C ;7< ;73=3>:6?@A :3B><C<D@5328@B ;7<38:<E www. Solid Intention .com gleb.kaplun@gmail.com

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