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Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
Customer Loyalty and Geosocial
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Customer Loyalty and Geosocial

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What are Local business opportunities with social media and location based services. A seminar in St. Petersburg

What are Local business opportunities with social media and location based services. A seminar in St. Petersburg

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  • hi , can I get this file off line ??
    I am interested in the subject for my research
    could you please send it to me : blacksigma.mail@gmail.com
    thanx in advance :)
       Reply 
    Are you sure you want to  Yes  No
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  1. CUSTOMER LOYALTY AND LOCATION-BASED SERVICES by @GlebKaplun “Social Networking and Internet Communities – Opportunities and Experience” by Institute for Russia and Eastern Europe (St. Petersburg, October 12, 2010)
  2. LOCAL BUSINESSES ✓ Location, Location, Location ✓ Coffee Shops & Restaurants ✓ Apparel & Food Stores ✓ Department Stores ✓ Drugstores and Salons ✓ Entertainment and Sport @glebkaplun
  3. LOCAL SHOP’S PROBLEM: GET MORE CUSTOMERS
  4. How Local Businesses Use Social Media? ✓ Enhance local search results ✓ Find local leads ✓ Start a Group or a Blog ✓ Organize Meetups ✓ Advertise on Facebook ✓ Comment on Nearby Tweets @glebkaplun
  5. Sustaining Technology for Local Business ✓ Ads and Local Search results (Maps) ✓ Online Catalogs and Answers ✓ Smartphone Local Search Apps ← Popular “Afisha.ru” iPhone App @glebkaplun
  6. Sustaining Technology for Local Business @glebkaplun
  7. Disruptive Technology for Local Business ✓ Group buying (like Groupon) ✓ Location-based Loyalty @glebkaplun
  8. Groupon Russia Groupon’s Series C’ 2010: $135M from: Digital Sky Technologies, Battery Ventures, Accel Partners, New Enterprise Associates acquired “Darberry” (410k users as now) @glebkaplun
  9. TECHNOLOGY ‣ 10 Years ‣ GPS / A-GPS (Assisted) ‣ Cell-Towers (Triangulation) ‣ Wi-Fi / WiMax ‣ Bluetooth, RFID @glebkaplun
  10. @glebkaplun
  11. @glebkaplun
  12. 550M GPS-ENABLED PHONES TILL 2012 @glebkaplun
  13. SMARTPHONES SALES IN RUSSIA (millions) 4.40 5 3.43 4 2.94 2.67 3 2 1.23 0.65 1 0.29 2004 2005 2006 2007 2008 2009 1H 2010 0 Source: MForum @glebkaplun
  14. + = 74% 2010 Sales in Russia Source: MForum @glebkaplun
  15. ?
  16. icondrawer.com @glebkaplun
  17. LBS: ✓ Navigation ✓ People Tracking ✓ Location Based Advertising ✓ Social Location @glebkaplun
  18. LOCATION SERVICES USERS 526 million in 2012 Source: Gartner @glebkaplun
  19. LBS & LOCAL BUSINESS 2013–2015 Location-based Loyalty (Foursquare, Gowalla etc.) $6B Annual Adspend on mobile $1–2B (Juniper) $12.7B mobile LBS market $1.8B ~ $30B (Juniper) LBA 2015 advertising from US (ABI) local businesses (BIA/Kelsey ) $13.3B LBS market (ABI Research) @glebkaplun
  20. GEOSOCIAL @glebkaplun
  21. Twitter: What are you doing now? Foursquare/Gowalla...: Where are you now? @glebkaplun
  22. FIND, CREATE, CHECK-IN
  23. SHARE WITH FRIENDS
  24. TIP THE VENUE
  25. @glebkaplun
  26. CHECK-IN SERVICES USERS NOW (K) 5,500 4,000 Brightkite Loopt Foursquare MyTown Gowalla 350 AlterGeo (Russia) 450 3,000 3,000 @glebkaplun
  27. CAPITAL RAISED (M) MyTown $29.50 Foursquare $21.40 Loopt $17.00 Gowalla $10.40 Brightkite $1.42 AlterGeo $0.75 0 6 12 18 24 30 @glebkaplun (Source: Crunchbase)
  28. Check-in-ology: Spots: Trips: Pins: Items: Highlights: @glebkaplun
  29. $6B “Virtual Goods” MARKET IN 2013 Source: Piper Jaffray @glebkaplun
  30. CUSTOMER LOYALTY OPPORTUNITIES ✓ Check-in rewards ✓ In-App Advertising ✓ Sponsorship (spots, trips, items, badges) ✓ Virtual Goods Redeem ✓ Coupons and discounts ✓ In-App Branding (items, badges, trips etc.) @glebkaplun
  31. MAYORSHIP @glebkaplun
  32. CHECK-IN REWARDS Welcome to Destination If you’re the mayor, show the bartender and your first drink is free! @glebkaplun
  33. @glebkaplun
  34. + @glebkaplun
  35. Rework Book Designing with Web Crush It! Book Bookstores, Corporate Standards Book Offices, Banks, Library. Free Copy of Adobe Eye-Fi Wi-Fi 4GB Card Element Eco Water Creative Suite 5 Best Buy & Apple Stores Bottle
  36. Incase Products at Apple Stores Incase Backpack Incase Messenger Bag Incase Slider Case
  37. Real Pair of TOMS Shoes AT&T Stores, Technology spots, Apparel & Shoe Stores. Real Prize item, limited to 1000 Real AT&T Smart Phone AT&T Stores, Technology spots, Apparel & Shoe Stores. Real Prize item, limited to 23
  38. @glebkaplun
  39. LOCATION-BASED RETAIL @glebkaplun
  40. ? @glebkaplun
  41. ARE YOU A MAYOR? @GlebKaplun www. Solid Intention .com gleb.kaplun@gmail.com

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