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Customer Loyalty and Geosocial

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What are Local business opportunities with social media and location based services. A seminar in St. Petersburg

What are Local business opportunities with social media and location based services. A seminar in St. Petersburg

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Customer Loyalty and Geosocial Customer Loyalty and Geosocial Presentation Transcript

  • CUSTOMER LOYALTY AND LOCATION-BASED SERVICES by @GlebKaplun “Social Networking and Internet Communities – Opportunities and Experience” by Institute for Russia and Eastern Europe (St. Petersburg, October 12, 2010)
  • LOCAL BUSINESSES ✓ Location, Location, Location ✓ Coffee Shops & Restaurants ✓ Apparel & Food Stores ✓ Department Stores ✓ Drugstores and Salons ✓ Entertainment and Sport @glebkaplun
  • LOCAL SHOP’S PROBLEM: GET MORE CUSTOMERS
  • How Local Businesses Use Social Media? ✓ Enhance local search results ✓ Find local leads ✓ Start a Group or a Blog ✓ Organize Meetups ✓ Advertise on Facebook ✓ Comment on Nearby Tweets @glebkaplun
  • Sustaining Technology for Local Business ✓ Ads and Local Search results (Maps) ✓ Online Catalogs and Answers ✓ Smartphone Local Search Apps ← Popular “Afisha.ru” iPhone App @glebkaplun
  • Sustaining Technology for Local Business @glebkaplun
  • Disruptive Technology for Local Business ✓ Group buying (like Groupon) ✓ Location-based Loyalty @glebkaplun
  • Groupon Russia Groupon’s Series C’ 2010: $135M from: Digital Sky Technologies, Battery Ventures, Accel Partners, New Enterprise Associates acquired “Darberry” (410k users as now) @glebkaplun
  • TECHNOLOGY ‣ 10 Years ‣ GPS / A-GPS (Assisted) ‣ Cell-Towers (Triangulation) ‣ Wi-Fi / WiMax ‣ Bluetooth, RFID @glebkaplun
  • @glebkaplun
  • @glebkaplun
  • 550M GPS-ENABLED PHONES TILL 2012 @glebkaplun
  • SMARTPHONES SALES IN RUSSIA (millions) 4.40 5 3.43 4 2.94 2.67 3 2 1.23 0.65 1 0.29 2004 2005 2006 2007 2008 2009 1H 2010 0 Source: MForum @glebkaplun
  • + = 74% 2010 Sales in Russia Source: MForum @glebkaplun
  • ?
  • icondrawer.com @glebkaplun
  • LBS: ✓ Navigation ✓ People Tracking ✓ Location Based Advertising ✓ Social Location @glebkaplun
  • LOCATION SERVICES USERS 526 million in 2012 Source: Gartner @glebkaplun
  • LBS & LOCAL BUSINESS 2013–2015 Location-based Loyalty (Foursquare, Gowalla etc.) $6B Annual Adspend on mobile $1–2B (Juniper) $12.7B mobile LBS market $1.8B ~ $30B (Juniper) LBA 2015 advertising from US (ABI) local businesses (BIA/Kelsey ) $13.3B LBS market (ABI Research) @glebkaplun
  • GEOSOCIAL @glebkaplun
  • Twitter: What are you doing now? Foursquare/Gowalla...: Where are you now? @glebkaplun
  • FIND, CREATE, CHECK-IN
  • SHARE WITH FRIENDS
  • TIP THE VENUE
  • @glebkaplun
  • CHECK-IN SERVICES USERS NOW (K) 5,500 4,000 Brightkite Loopt Foursquare MyTown Gowalla 350 AlterGeo (Russia) 450 3,000 3,000 @glebkaplun
  • CAPITAL RAISED (M) MyTown $29.50 Foursquare $21.40 Loopt $17.00 Gowalla $10.40 Brightkite $1.42 AlterGeo $0.75 0 6 12 18 24 30 @glebkaplun (Source: Crunchbase)
  • Check-in-ology: Spots: Trips: Pins: Items: Highlights: @glebkaplun
  • $6B “Virtual Goods” MARKET IN 2013 Source: Piper Jaffray @glebkaplun
  • CUSTOMER LOYALTY OPPORTUNITIES ✓ Check-in rewards ✓ In-App Advertising ✓ Sponsorship (spots, trips, items, badges) ✓ Virtual Goods Redeem ✓ Coupons and discounts ✓ In-App Branding (items, badges, trips etc.) @glebkaplun
  • MAYORSHIP @glebkaplun
  • CHECK-IN REWARDS Welcome to Destination If you’re the mayor, show the bartender and your first drink is free! @glebkaplun
  • @glebkaplun
  • + @glebkaplun
  • Rework Book Designing with Web Crush It! Book Bookstores, Corporate Standards Book Offices, Banks, Library. Free Copy of Adobe Eye-Fi Wi-Fi 4GB Card Element Eco Water Creative Suite 5 Best Buy & Apple Stores Bottle
  • Incase Products at Apple Stores Incase Backpack Incase Messenger Bag Incase Slider Case
  • Real Pair of TOMS Shoes AT&T Stores, Technology spots, Apparel & Shoe Stores. Real Prize item, limited to 1000 Real AT&T Smart Phone AT&T Stores, Technology spots, Apparel & Shoe Stores. Real Prize item, limited to 23
  • @glebkaplun
  • LOCATION-BASED RETAIL @glebkaplun
  • ? @glebkaplun
  • ARE YOU A MAYOR? @GlebKaplun www. Solid Intention .com gleb.kaplun@gmail.com