Facebook Pages• Facebook pages are changing and that means your business strategy will need to change.• These changes emerged from Facebook’s fMC 2012 Conference and the overall message was that Facebook is looking at pages as a “mission control” point (which is where the MC comes from in the conference title).
Cover Photo & Profile Image• Obviously one of the biggest changes that we all knew was coming was the cover photo. No more photo strip across the top. You now have one large image to showcase your page.• This image must be a minimum of 399 pixels across to be used as the cover photo.• But you can have a photo cover designed to take advantage of the extra space you get. The cover photo maximum dimensions are 850 pixels by 315 pixels.
Cover Photo & Profile Image• One of the biggest restrictions is the fact that you can’t have any calls to action in your cover photo. You can’t tell people to like or share your page or have any contact information at all, including your web address, phone number or mailing address.• These restrictions will require some creativity in drawing attention to your business without some of the methods that have been used in the profile pictures recently.• The profile picture size has been changed to 180 pixels by 180 pixels. It appears next to every post in the news feed as a 30 pixel by 30 pixel picture. The profile picture is best used for your logo or other eye-catching picture without a lot of words.
Larger, Highlighted and Pinned Posts• One of Facebook’s mantras during the conference was the way we tell stories with Facebook. To help you tell your stories, the pictures and videos are now larger and more eye- catching.• You can also highlight a story (by clicking the star icon in the upper right of a post) so that it spans all the way across the Timeline as shown in the following illustration.
Larger, Highlighted and Pinned Posts• You can also pin the story to the top of your Timeline for up to a week. To do this, click the pencil icon in the upper right of the post and select Pin to Top.
Setting Company Milestones• Another thing you can add to make your Timeline more interesting is Milestones. You can tell people about big events in the life of your brand or company.• All you need to do is click on the line that runs down the middle of your Timeline and select Milestone. Then you can fill out the information as shown.
Setting Company Milestones• Because the posts from your fans are in a separate area, your Timeline is now more focused on your story.• People may be spending more time reading your Timeline rather than just coming to your page to ask a question. The more visually engaging you can make your Timeline, the better.
New Applications• One of the biggest changes is the removal of the default landing tab.• Applications are still available and if you have created a custom welcome tab or added any other special application, it hasn’t disappeared.• You now have 12 applications you can showcase and only the three applications that you move to the top row will appear prominently. You cannot change the position of the photos, so technically you only have three applications that you have control over in that top row .
Moving Applications• To move your apps around, first click the down arrow next to your top row of apps to display all of your apps.• Next, click the pencil icon in the upper right corner of the app. Then select the app that you would like to swap positions with. As mentioned, you cannot change the position of the Photos app.
Custom Application Images• Many people are upset with the disappearance of the default landing tab, but the new app buttons give us an opportunity to be creative.• You can change the photo that appears for the app and you can rename the app to give a call to action as shown in the next illustration.
Facebook Insights: Admin Panel and Messaging• Another change with the Timeline is the location of the Insights. You can now access them by clicking on the Admin Panel in the upper right corner.
Facebook Insights: Admin Panel and Messaging• The Admin Panel has much different navigation than before, but everything appears to be there.
Facebook Insights: Admin Panel and Messaging• You will still be able to see the old-style Page Dashboard if you click the Manage drop-down menu and then Edit Page.• From the Admin Page, you can also invite your email contacts, invite friends, share your page and create an ad from the Build Audience drop-down menu.
Facebook Insights: Admin Panel and Messaging• Facebook has done a nice job of giving us lots of options to learn more about the new page design from the Help drop- down menu. During the Preview, the Help drop-down menu links to tutorials, but once you publish your Timeline you will have access to some different options.• One of the capabilities will be to easily request a name change for your page. This name change is the title of your page, not the custom URL you may have set for your page. You can still access this form. Great news for people who have changed their company branding, have had a misspelling in the name or have other tweaks they have wanted to make.
Facebook Insights: Admin Panel and Messaging• One of the most interesting developments of the new page Timelines is that we can now get more information on other pages that have changed to the new Timeline. When you click on the Likes box, just underneath their Timeline cover photo you can see the most popular age group, a People Talking About This Trend graph and their most popular week.
Facebook Insights: Admin Panel and Messaging• Companies could possibly hide the Likes box by swapping it to a lower position than the top 12 apps that are accessible to the public. But that would also hide the social proof of how many people like your page.• Pages will also have the ability to receive messages from fans. The Message feature can be turned on or off from the Manage Permissions area of the Admin Dashboard.
Facebook Insights:Admin Panel and Messaging • The Message button is enabled by default so if you want to disable it, you will have to uncheck the box. • Messages can only be initiated by a fan—they cannot be initiated by the page to a fan. The page can reply to the message sent.
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