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Marketing Management and Strategy

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This slideshow has been created as a research companion to the business class by the same name at the University of Kansas, Edwards Campus.

This slideshow has been created as a research companion to the business class by the same name at the University of Kansas, Edwards Campus.

Published in: Business, News & Politics

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  • Using databases to find peer reviewed articles
  • Transcript

    • 1. Marketing Management and Strategy Overview of database research using Journals Lissa Lord llord@ku.edu Fall 2013
    • 2. Regents Center Library http://www.lib.ku.edu/RCLibrary/ Edwards Campus http://edwardscampus.ku.edu/ Dissertation Research Blog http://dissertationresearch.blogspot.com 2
    • 3. Finding Articles Marketing Management and Strategy Where are the journals?
    • 4. Using databases to find articles 4 KU Libraries: http://www.lib.ku.edu
    • 5. Note: Course: Engineering Management Databases: Look at Business 5 http://www.lib.ku.edu
    • 6. 6
    • 7. Boolean Searching 1. Phrase 2. AND 3. Peer reviewed
    • 8. Change your search by clicking the
    • 9. Two Searches with slightly different results: “social media” AND marketing “social networks” AND marketing
    • 10. We searched for other terms “social networks” rather then “social media” and still found the article I want to look at first. Research takes time and exploration.
    • 11. http://www.emeraldinsight.com/journals.htm?articleid=17093529&show=html
    • 12. OK. Got that? We found an article in a peer reviewed journal, Management Research Review, using a database: ABI/Inform. Next, lets find another journal in the same database using different keywords.
    • 13. Note: Course: Engineering Management Databases: Look at Business 17 If you know the name of the database. . .
    • 14. Marketing Management and Strategy: Bibliography Milewicz, C., & Saxby, C. (2013). Leaders' social media usage intentions for in-bound customer communications. Management Research Review, 36(9), 849-867. doi:http://dx.doi.org/10.1108/MRR-03-2012-0049 Learmonth, M. (2013). GOOGLE, YAHOO NEED TO SOLVE THE AD EQUATION ON MOBILE. Advertising Age, 84(27), 8. Retrieved from http://search.proquest.com/docview/1412336394?accountid=14556
    • 15. Browsing the journals
    • 16. Note: Course: Engineering Management Databases: Look at Business 23
    • 17. Journal of Marketing Search by title Or By subject If you know the name of the journal, type it in
    • 18. This is the database where you can find current issues of Journal of Marketing (just click on the hyperlink for the database)
    • 19. http://ehis.ebscohost.com/ehost/detail?sid=50dc6d3c-7278-4dc7-8e9f- 0b2a4f38c95f%40sessionmgr4&vid=1&hid=15&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ %3d%3d#db=bth&jid=JMK
    • 20. Browsing the most recent copy of Journal of Marketing, I found an interesting article.
    • 21. How about the Wall Street Journal? There is a searchable database!
    • 22. Finding Specific Journals: Review 1. Databases by subject 2. Database name 3. E-Journals Here are the journals and articles we found today: Management Research Review Advertising Age Journal of Marketing Wall Street Journal
    • 23. Marketing Management and Strategy: Bibliography Milewicz, C., & Saxby, C. (2013). Leaders' social media usage intentions for in-bound customer communications. Management Research Review, 36(9), 849-867. doi: http://dx.doi.org/10.1108/MRR-03-2012-0049 Learmonth, M. (2013). GOOGLE, YAHOO NEED TO SOLVE THE AD EQUATION ON MOBILE. Advertising Age, 84(27), 8. Retrieved from http://search.proquest.com/docview/1412336394?accountid=14556 Rego, L. L., Morgan, N. A., & Fornell, C. (2013). Reexamining the Market Share--Customer Satisfaction Relationship. Journal Of Marketing, 77(5), 1-20. Koppel, N. (2013, Aug 29). U.S. news: Jury sentences fort hood gunman to die --- appeals process for maj. nidal hasan is likely to take years, experts say. Wall Street Journal. Retrieved from http://search.proquest.com/docview/1428492749?accountid=14556
    • 24. Just one more thing: Dissertation Research Blog
    • 25. http://guides.lib.ku.edu/content.php?pid=58634&sid=429638
    • 26. A Note: The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
    • 27. Back to blog to do a tag search for “marketing”
    • 28. http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=1974
    • 29. Review Remember: the Libraries’ homepage at: http://www.lib.ku.edu Where are the databases that have the journals? Articles & Databases How do you cite the articles you want to add to your bibliography? Remember: the Dissertation Research Blog at: http://dissertationresearch.blogspot.com Remember: the Marketing Subject Guide by John Stratton http://guides.lib.ku.edu/marketing_310 Remember: IBIS database for Market Analysis and Research: http://www.lib.ku.edu
    • 30. click
    • 31. See you next time: Lissa Lord llord@ku.edu