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  1. 1. LIKE, COMMENT, SHARE. Web 2.0 for the Healthcare Provider. Melissa Dunston, RN Thursday, August 1, 13
  2. 2. WHO AM I? RN II ON 6 WEST, INPATIENT PSYCH Maryland Nurses Association Maryland Action Coalition Communications Committee HOW I BECAME INVOLVED IN WEB 2.0, WHY AM I GIVING THIS TALK? Thursday, August 1, 13
  3. 3. Maryland_Nurses mdnurses Thursday, August 1, 13
  4. 4. “That it will ever come into general use, notwithstanding it’s value, is extremely doubtful; because its beneficial application requires much time and gives a good bit of trouble both to the patient and the practitioner; because its hue and character are foreign and opposed to all our habits and associations.”- London Times, 1834 Thursday, August 1, 13
  5. 5. Why should we care? 30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. (MindJumpers) Thursday, August 1, 13
  6. 6. Why should we care? • 56% of Americans have a profile on at least one social networking site. • And it’s not just millennials; 55% of those aged 45-54 have at least one social network profile. (Convince & Convert) Read more at for-2012-0307891#OS3AJROeGlKHSEh5.99 Thursday, August 1, 13
  7. 7. MUMH is using social media... Thursday, August 1, 13
  8. 8. OBJECTIVES Defining social media/web 2.0 Health Consumer Use Professional and Personal Use Considerations and Concerns Thursday, August 1, 13
  9. 9. POP QUIZ TIME! Please turn to your handout! You’ll have five minutes to complete the quiz. Good luck! <3 Thursday, August 1, 13
  10. 10. Can you ID these sites? Thursday, August 1, 13
  11. 11. What are these things you speak of? Web 2.0 describes web sites that use technology beyond the static pages of earlier web sites. This marks a major shift in how we communicate. A major component of Web 2.0 is the social web: The social web consists of a number of online tools and platforms where people share their perspectives, opinions, thoughts and experiences. Examples: podcasting, blogging, tagging, social bookmarking, social networking, web content voting, etc SOURCE: wikipedia! <3 Thursday, August 1, 13
  12. 12. traditional media -vs - web 1.0 -vs- web 2.0 SOURCE: Thursday, August 1, 13
  13. 13. What are these things you speak of? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks Social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals. Examples: Facebook, Twitter, LinkedIn. SOURCE:"Social media? Get serious! Understanding the functional building blocks of social media". Business Horizons Thursday, August 1, 13
  14. 14. •Thursday, August 1, 13
  15. 15. • SOURCE: Thursday, August 1, 13
  16. 16. Using social media and Web 2.0 as: Health Care Consumers Thursday, August 1, 13
  17. 17. Thursday, August 1, 13
  18. 18. Thursday, August 1, 13
  19. 19. HEALTH CONSUMER USE Prevention and Education: Thursday, August 1, 13
  20. 20. HEALTH CONSUMER USE Research/Review clinics, health care providers, products. Thursday, August 1, 13
  21. 21. Information and emotional support: Thursday, August 1, 13
  22. 22. let’s not forget the infamous... Thursday, August 1, 13
  23. 23. Thursday, August 1, 13
  24. 24. Using social media and Web 2.0 as: Health Care Practitioners Thursday, August 1, 13
  25. 25. What good is this all to you? Personally: Stay in touch with family and friends. Develop friendships with colleagues and keep in touch across your career. Connect with others with shared interest and hobbies. Thursday, August 1, 13
  26. 26. Pinterest for self care: Thursday, August 1, 13
  27. 27. What good is this all to you? Professionally: Find other healthcare professionals with similar work interests and specialties. Staying in the loop regarding health happenings in your area. Stay in touch with people you meet @ work functions, conferences, etc. Continuing education. ex: find new, free CEU’s via ANA Facebook, Follow leading RNs on Twitter. Check out clinical videos on YouTube. Cross-specialty collaboration: ED nurses following NAMI for Psych info, etc. Thursday, August 1, 13
  28. 28. Who’s online??? Thursday, August 1, 13
  29. 29. Health Care Uses for TwitterSOURCE: Thursday, August 1, 13
  30. 30. Forecasting illness with social media: Thursday, August 1, 13
  31. 31. What good is this all to you? Thursday, August 1, 13
  32. 32. NCSB social media guidelines Thursday, August 1, 13
  33. 33. What’s ok to share? HIPAA, duh. ANA/NCSBN White Paper on social media use. Organization policy. MedStar has one! Thursday, August 1, 13
  34. 34. MedStar Health Social Media Policy How MedStar associates may engage in social media: Key points are provided below, but it is your responsibility to read the complete MedStar Health Social Media Policy available via StarPort. Communications should be consistent with the MedStar Code of Conduct, mission, vision and values, policies and applicable laws. Can I access my personal Facebook and Twitter accounts while at work? In your position as a MedStar associate, it sometimes may be necessary to access social media sites for business purposes or research. You may access your personal accounts for these business-related purposes, but please note that social media usage will be monitored. Excessive usage will be reported to HR on a monthly basis. What constitutes non-compliance with the policy? Some examples of non-compliance include, without limitation: Use of MedStar resources for personal social media activity, Personal posts during normal business hours. If social networking activities interfere with an associate's productivity or job duties, it may result in corrective action up to and including termination, Disparaging MedStar, its employees, physicians or agents, or any other healthcare organization on a blog or social network, while acting as an official representative of a MedStar site. Discussing confidential work-related activities on a social media site.Posting any patient-related information on a social media site. View HIPAA-specific policies under the MedStar Policies section of StarPort. Posts that link personal social media activity to MedStar activities. Posts which are defamatory or libelous. Posts which are threatening, harassing, abusive or humiliating to another person or entity. "Friending" a patient or accepting "friend requests" from patients or their families. If you have questions that are not answered here, please email Thursday, August 1, 13
  35. 35. Protecting YOUR privacy... Thursday, August 1, 13
  36. 36. Privacy settings and Facebook: Thursday, August 1, 13
  37. 37. How to disable geotagging: Thursday, August 1, 13
  38. 38. Thursday, August 1, 13