Mapping UX Strategy to Business Value

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Co presented with Paul McAleer at UX STRAT 2013

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Mapping UX Strategy to Business Value

  1. 1. Mapping Business Value to UX Strategy: A Case Study UX STRAT 2013, Atlanta GA Lis Hubert, Hubert Experience Design! ! ! ! ! ! ! @lishubert Paul McAleer, Centralis! ! ! ! ! ! ! ! ! ! ! @paulmcaleer Some rights reserved by Nicola since 1972 (flickr)
  2. 2. A little about us and why we’re here @lishubert & @paulmcaleer Copyright 2013 Paul McAleer, all rights reserved Mapping Business Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
  3. 3. The current state Some rights reserved by larsomat (flickr) Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
  4. 4. The problem Some rights reserved by Cargo Cult (flickr) Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
  5. 5. The solution Some rights reserved by KatherineKenny (flickr) Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
  6. 6. Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
  7. 7. Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
  8. 8. Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
  9. 9. Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
  10. 10. Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
  11. 11. Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
  12. 12. It's up to us to change the way we talk about our work in order to expose the gaps to the people we are trying to communicate with. Some rights reserved by localjapantimes (flickr) Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer
  13. 13. Thank you! Some rights reserved by petrichor (flickr) Mapping Biz Value to UX Strategy, UX STRAT 2013 @lishubert & @paulmcaleer

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