The self in a world of media  Bolter and Grusin: Remediation
Bolter & Grusin• We are remediated• We employ media as vehicles for defining  both personal and cultural identity.
Slogan of P3 (Danish National Radio)• That which you listen to, is you• ”Det man hører, er man selv”• A paraphrase of a ch...
Two logics of remediation• Immediacy – classical holywood
The media is transparent
Two logics of remediation• Hypermediacy – Breaking the waves camera
The media is very visible
Avatarillustrates bothlogics
To logics of remediation in             experiencing media• The immersed self (lost in  the media – WOW, virtual  reality)...
Art is about feeling present• Quotes Cavell:• Art has always shown  our presence• – our presence to the  world, rather tha...
Alberti’s window• We see and  understand the  world through  converting it to  something that is  presented for us• Throug...
And againThe picture frame separates the viewer from theworld, but at the same time alows the viewing
1. Passing through the frame into the   respresented world   (Virtual reality)                                            ...
Modernism• Can be viewed as an immediacy strategy• Point of modernistic design is to take  everything away, that might dis...
Adrian Frutiger• If you remember the shape of your spoon at  lunch, it has to be the wrong shape. The  spoon and the lette...
Modernisticdesign• Per Mollerup• Blanka
Dekonstructivism• Can be viewed as an hypermediacy strategy• Point of deconstructivistic design is show the  that it is de...
Postmodernism– Deconstructive typography  challenges the traditional  opposition between seeing and  reading by treating t...
• Extypo• Requiem for a dream• Arcade Fire
Exercise• Create a representation of the person sitting  next to you in class• Google him/her• Depict his hypermediated se...
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Theself

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An introduction to the position of the self within the thinking of Bolter and Grusin in their 2000 book Remediation

Published in: Design, Technology, Business
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Theself

  1. 1. The self in a world of media Bolter and Grusin: Remediation
  2. 2. Bolter & Grusin• We are remediated• We employ media as vehicles for defining both personal and cultural identity.
  3. 3. Slogan of P3 (Danish National Radio)• That which you listen to, is you• ”Det man hører, er man selv”• A paraphrase of a childrens mocking: – That which you say other people are, you are – ”Det man siger, er man selv”• Point is: You become your media while you are using it – but you are also different from it
  4. 4. Two logics of remediation• Immediacy – classical holywood
  5. 5. The media is transparent
  6. 6. Two logics of remediation• Hypermediacy – Breaking the waves camera
  7. 7. The media is very visible
  8. 8. Avatarillustrates bothlogics
  9. 9. To logics of remediation in experiencing media• The immersed self (lost in the media – WOW, virtual reality)• The networked self is constantly making and breaking connections – always aware of being present in several media at the same time
  10. 10. Art is about feeling present• Quotes Cavell:• Art has always shown our presence• – our presence to the world, rather than the world’s presence to us• A photograph guarantees our being-alive
  11. 11. Alberti’s window• We see and understand the world through converting it to something that is presented for us• Through frames
  12. 12. And againThe picture frame separates the viewer from theworld, but at the same time alows the viewing
  13. 13. 1. Passing through the frame into the respresented world (Virtual reality) 2 12. Objects coming through the frame and surrounding the user (ubiquitos computing, and hypermedia) – The subject stays where she is, and instead the objects of representation come to her
  14. 14. Modernism• Can be viewed as an immediacy strategy• Point of modernistic design is to take everything away, that might disturbe the message• ”Perfection is attained, not when there is nothing more to add, but when there is nothing more to take away” – Antoine de Saint-Exupéry
  15. 15. Adrian Frutiger• If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page… When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
  16. 16. Modernisticdesign• Per Mollerup• Blanka
  17. 17. Dekonstructivism• Can be viewed as an hypermediacy strategy• Point of deconstructivistic design is show the that it is designed• An electrician isn’t an opinion former, but a graphic designer is. My argument is that all graphic designers hold high levels of responsibility in society. We take invisible ideas and make them tangible. That’s our job. – Neville Brody
  18. 18. Postmodernism– Deconstructive typography challenges the traditional opposition between seeing and reading by treating the surface as both theoretical content and sensual form, as both text and texture. Rather than deliver information the reader is provoked to work to uncover the message.– “…..addressing a genre, a tradition, but so as to expand it, blow it open, spread it out, open its borders to its own hidden selves.”“Aesthetic of the fault”
  19. 19. • Extypo• Requiem for a dream• Arcade Fire
  20. 20. Exercise• Create a representation of the person sitting next to you in class• Google him/her• Depict his hypermediated self in a collage, where you use images to tell where you find him/her• This depiction can be used for his/her portfolio, eventually
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