ConvergenceCulture

536 views

Published on

Introduction to Jenkins (2006) book Convergence Culture with visual illustrations of a number of the conclusions as well as highlighted quotes.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
536
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

ConvergenceCulture

  1. 1. Convergence CultureBy Henry Jenkins - intro
  2. 2. Welcome to convergenceculture, where old and newmedia collide, wheregrassroots and corporatemedia intersect, where thepower of the media producerand the power of the mediaconsumer interact inunpredictable waysp. 2
  3. 3. Instead, convergencerepresents a cultural shift asconsumers are encouraged toseek out new information andmake connections amongdisperseed media content p3
  4. 4. 3 key termsConvergenceParticipatory cultureCollective intelligence
  5. 5. Not through media appliances- Convergence occurs withinthe brains of individualconsumers and through theirsocial interactions with othersp. 4
  6. 6. New media doesn’t kill oldmedia- what dies are simply the toolswe use to access media content
  7. 7. 2 definitions of medium• Lisa Gitelman:• … a medium is a technology that enables communication (one way or two way)• … a medium is a set of associated ”protocols” or social and cultural practices that have grown up around that technology p. 14
  8. 8. Old media are not beingdisplaced.Rather their functions andstatus are shifted by theintroduction of newtechnologies
  9. 9. Protocols• Protocols express a huge variety of social , economic and material relationships”• The movie medium includes the sprocket holes• The cinema• The feeling of seeing a film at home (”we waited for the DVD”)• The reviews and reviewers (rotten tomato etc).• This book … is about the shifts in protocols by which we are producing and consuming media p. 14
  10. 10. Cheskin Research 2002:What we see now is thehardware diverging while thecontent converges Your situated context p. 15
  11. 11. Extensiona content that extends outwardfrom its originating medium toinfluence many other sites ofcultural production p. 19”Tentpole” is the term used by Drew Davidsen
  12. 12. Transmedia storytelling refersto a new aesthetic that hasemerged in response to mediaconvergence – one that placesnew demands on consumersand depends on the activeparticipation of knowledgecommunities
  13. 13. Transmedia storytelling is theart of world making p. 21

×