Web 2.0: Time For Serious Thinking!

Web 2.0: Just Do It? Brian Kelly UKOLN University of Bath Bath, BA2 7AY This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘ bathcamp-2008 ' tag Acceptable Use Policy Recording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Email [email_address] Blog site http://ukwebfocus.wordpress.com/ Web 2.0: Time For Serious Thinking!

About Me
Brian Kelly
UK Web Focus – national Web adviser to UK HE/FE & cultural heritage sector
Based at UKOLN, University of Bath
And I:
Blog at http://ukwebfocus.wordpress.com/
Upload photos & videos to Flickr & YouTube
Tweet: twitter.com/briankelly
Use del.icio.us
Create entried in Wikipedia
Video blog on Seesmic
…
Why? It pays the mortgage. But is it sustainable, effective, …

About You
You too?

Self Doubt
What if the men in suits are right?
What if:
There does need to be a viable business proposition?
Google don’t buy the cool start-ups?
They are just fads?
Young people discover sex & drugs & rock ‘n’ roll is more fun than updating Facebook?
There’s a global economic recession?

Get In Touch With Your Inner Geek
We all have one:
Follows TinyURLs on Tweets
Signs up for the latest cool service
Says ‘lightweight’ and ‘agile’ a lot
Likes REST but not WS-stack
Possibly into fashionable design & lowercase
Let’s name the geek:
An Ellis
Get in touch with your own Ellis. What other characteristics does your inner geek have?

Stop Thinking, Start Doing?

Stop Doing, Start Thinking!
We’ve
Done the advocacy
Mashed the data
Had pizza and beer (veggie stuff & cider)
Time to move on:
Deployment strategies
Migration plans
Education, new media literacy, …
Accept limitations (of the stuff)
Accept people’s lack of interest (maybe the Twitterers & the bloggers are the weird ones)
…

What Can Happen?
It can happen / it is happening:
MS considers buying Yahoo (hence Flickr)
Your social group also use Facebook
Services break (cf Squirl.info)
The latest news on the site is from 2006
Your embedded RSS service is taken over by a porn Web cam! (rss-info.com)
2006-10-10: Yesterdays downtime - service was unavailable for few hours Billing problems with the credit card used to pay this webhost have led to a downtime of several hours during 10th Oct. 2006. The problems have been solved in cooperation with our service provider fast and we took extra efforts to avoid a similar situation in the future. We are very sorry for this downtime and will try everthing to further improve the reliabilty of this service.

Share Your Embarrassing Experiences
Go on, it’s happened to you too!

Staff In The Museums & Libraries
The real issues museum people face, taken from recent workshop for CyMal

And It Does Break
We can cope when the services are intermittent
But what about our institutions?
And we know that Slideshare has a dependency on Amazon but normal users don’t

It’s Sustainability of People Too
The blogs that aren’t being updated; the directories of blogs that aren’t being updated

When the motivated staff leave

Audio Tweeting in the 70s
Subject: Who had a CB radio back in the 70's?
Written By: AL-B on 01/03/05 at 4:18 pm
Back in the mid/late-70's, when "Smokey & The Bandit," "Convoy," "Movin' On," and "B.J. & The Bear" (to name a few) were all the rage, it seemed like everyone was buying CB (citzen's band) radios and putting them in their cars. ...
The CB craze got so big that Cadillac … actually offered CB radios as a factory-installed option.
What if it really is an unsustainable fad?

We’re Missing The Point
What we have been doing:
Google Maps mashups
Exploiting Twitter APIs
Using OpenCalais (still today’s favourite, or is there now something new?)
What we should be doing:
Understanding the real barriers
Moving on from the early adopters and enthusiasts
Ensuring we get stuff embedded and sustainable

But How
Dave Briggs has the answers

Over To You
We’re Web 2.0ers (even if we don’t like the term)
So I will:
Trust the users
Encourage user generated content
What answers do you have?

My Thoughts
Need for:
Risk assessment & risk management
Data migration
Personal audits
Willingness to ‘let go’
User education
New media literacy
Sharing your training and advocacy resources (video clips please – Seesmic?)
…

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Web 2.0: Time For Serious Thinking!

by Brian Kelly on Sep 09, 2008

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