Organisational Use of Twitter

  • 1,159 views
Uploaded on

Slides for talk on "Organisational Use of Twitter" given by Brian Kelly, UKOLN at a workshop on "Engagement, Impact, Value" on 24 May 2010. …

Slides for talk on "Organisational Use of Twitter" given by Brian Kelly, UKOLN at a workshop on "Engagement, Impact, Value" on 24 May 2010.

See http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/

More in: Education , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,159
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Engagement, Impact, Value: Organisational Use Of Twitter (Using the Social Web to Promote Service Deliverables) Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/ Twitter: http://twitter.com/briankelly/ http://twitter.com/ukwebfocus/ Email: [email_address] Blog: http://ukwebfocus.wordpress.com/
  • 2. Twitter For The Individual
    • Benefits of Twitter now appreciated:
      • Community
      • Engagement
      • Support
      • Promotion
      • Discussions
      • Event support
    Case Study Three co-authors of two peer-reviewed papers discovered via Twitter
  • 3.
    • Evidence of the importance of Twitter for driving traffic to blogs
    The Evidence Evidence UK Web Focus Blog: Total of 250,00+ views. Average 250/day over 3.5 years But how do they arrive at the blog?
  • 4. Twitter Alerts
    • Twitter alerts for keywords, etc available using:
      • Columns in Tweetdeck
      • Email alerts
    • But this doesn’t provide a historical perspective
    Note ukwebfocus Twitter account is used for automated announcements of posts
  • 5. Exploring The Evidence
    • Twitter can be a significant driver of traffic
    Where would blog be now without Twitter? Twitter seems to have decimated RSS traffic.
  • 6. Further Evidence
    • Screenshots from http://twitoaster.com/briankelly
    Aim : get people to provide suggestions for TwapperKeeper. What does the evidence tell us about (a) success of aims &(b) how to achieve aims? Aim : to get feedback on ideas in post (… and to get post read) Aim : to get feedback on ideas in post – but received valuable feedback
  • 7. Beyond The Individual
    • Twitter is used to support IWMW event with IWMW and IWMWlive accounts (and sword_app)
    This news function was initially carried out using RSS Official transcript of plenary talks is useful for remote audience. We also intend to use it for captioning videos of talks
  • 8. Observing Patterns
    • Twitter used by Mimas
    Twitter used by EDINA for several of their services
  • 9. Next Steps: Implementation
    • History:
      • Use by early adopters
      • Use to support events
      • Claiming ‘ukoln’ Twitter ID
      • Gathering evidence of benefits / ROI
    • Now:
      • Using ukoln Twitter account(s) actively
      • Agreeing responsibilities and scope
      • Documenting and sharing best practices (the ‘voice’; do we follow; do we auto-follow; do we respond; links with RSS; …)
  • 10. Collective Approaches
    • What benefits can be gain by actively collectively:
      • Sharing best practices and experiences
      • Exploiting virality of social networks – services that get better as nos. of users grow
    • What about the ethical aspects?
    ukwebfocus Twitter account follows JISC Twitter accounts. paper.li provides daily newsletter based on links posted – see <http://paper.li/ukwebfocus>
  • 11. Questions