Organisational Use of Twitter

Engagement, Impact, Value: Organisational Use Of Twitter (Using the Social Web to Promote Service Deliverables) Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/ Twitter: http://twitter.com/briankelly/ http://twitter.com/ukwebfocus/ Email: [email_address] Blog: http://ukwebfocus.wordpress.com/

Twitter For The Individual
Benefits of Twitter now appreciated:
Community
Engagement
Support
Promotion
Discussions
Event support
…
Case Study Three co-authors of two peer-reviewed papers discovered via Twitter

Evidence of the importance of Twitter for driving traffic to blogs
The Evidence Evidence UK Web Focus Blog: Total of 250,00+ views. Average 250/day over 3.5 years But how do they arrive at the blog?

Twitter Alerts
Twitter alerts for keywords, etc available using:
Columns in Tweetdeck
Email alerts
…
But this doesn’t provide a historical perspective
Note ukwebfocus Twitter account is used for automated announcements of posts

Exploring The Evidence
Twitter can be a significant driver of traffic
Where would blog be now without Twitter? Twitter seems to have decimated RSS traffic.

Further Evidence
Screenshots from http://twitoaster.com/briankelly
Aim : get people to provide suggestions for TwapperKeeper. What does the evidence tell us about (a) success of aims &(b) how to achieve aims? Aim : to get feedback on ideas in post (… and to get post read) Aim : to get feedback on ideas in post – but received valuable feedback

Beyond The Individual
Twitter is used to support IWMW event with IWMW and IWMWlive accounts (and sword_app)
This news function was initially carried out using RSS Official transcript of plenary talks is useful for remote audience. We also intend to use it for captioning videos of talks

Observing Patterns
Twitter used by Mimas
Twitter used by EDINA for several of their services

Next Steps: Implementation
History:
Use by early adopters
Use to support events
Claiming ‘ukoln’ Twitter ID
Gathering evidence of benefits / ROI
Now:
Using ukoln Twitter account(s) actively
Agreeing responsibilities and scope
Documenting and sharing best practices (the ‘voice’; do we follow; do we auto-follow; do we respond; links with RSS; …)

Collective Approaches
What benefits can be gain by actively collectively:
Sharing best practices and experiences
Exploiting virality of social networks – services that get better as nos. of users grow
What about the ethical aspects?
ukwebfocus Twitter account follows JISC Twitter accounts. paper.li provides daily newsletter based on links posted – see <http://paper.li/ukwebfocus>

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Organisational Use of Twitter

by Brian Kelly on May 18, 2010

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