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Using Social Media to Enhance Your Research Activities
 

Using Social Media to Enhance Your Research Activities

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Slides for a workshop session on "Using Social Media to Enhance Your Research Activities" facilitated by Bran Kelly, Innovation Advocate at Cetis, University of Bolton at the DAAD 2013 conference, at ...

Slides for a workshop session on "Using Social Media to Enhance Your Research Activities" facilitated by Bran Kelly, Innovation Advocate at Cetis, University of Bolton at the DAAD 2013 conference, at Cumberland Lodge, Egham on 16-18 December 2013.

For further information see
http://ukwebfocus.wordpress.com/events/daad-conference-2013/

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Using Social Media to Enhance Your Research Activities Using Social Media to Enhance Your Research Activities Presentation Transcript

  • Twitter hashtag: #daad2013 Using Social Media to Enhance Your Research Activities Brian Kelly Contact Details Innovation Advocate Cetis University of Bolton Bolton, UK Email: ukwebfocus@gmail.com Twitter: @briankelly Cetis Web site: http://www.cetis.ac.uk/ Blog: http://ukwebfocus.wordpress.com/ Slides and further information available at http://ukwebfocus.wordpress.com/events/daad-conference-2013/ See licence details 1
  • Social Media: Tools for Busy Researchers! Social media: • Isn‟t (never was) just for young people • Can help in developing one‟s professional network • Can help in raising awareness of one‟s research outputs In this session I will: • Give examples of social media for researchers • Provide evidence of the benefits • Listen to and respond to concerns 2
  • Introduction About Me Brian Kelly: • Innovation Advocate at Cetis, a national Centre for Educational Technology, Interoperability and Standards • Formerly UK Web Focus at UKOLN from 1996 - Jul 2013 • Prolific blogger (1,200+ posts since Nov 2006) • User of various devices to support professional (and social) activities • Prolific speaker (400+ talks since 1996) Research profile: • Peer-reviewed papers published on Web accessibility, standards, preservation, … • Largest no. of downloaded papers from Bath repository • Highly-cited papers in Web accessibility (e.g. W4A) 3
  • Introduction About You In small groups: • Introduce yourself and say:  Who your are and where you study  What your research interests are  What you hope to gain from the session • Share with everyone:  What you hope to gain from the session  Any interesting or surprising facts you learnt about other participants 4
  • Introduction What Do You (Collectively) Do? Exercise: • In a few bullet points summarise what you do. • What do you do which is similar to researchers in other disciplines? 5
  • Introduction What You (Collectively) Do I think you (as a researcher): • Talk to colleagues and exchange ideas • Go to conferences, listen to speakers and discuss their ideas with them and with your peers • Have an idea for a paper, a project, … and discuss it with potential co-authors & collaborators • Write the paper, project proposals or submission jointly with others • Listen to and ask questions of the stakeholders • Do the work with project partners & collaborators • Ensure that the work is known about by  Your peers (they may cite you)  Others, including general public, in order to enhance the impact of your work 6
  • Introduction What You (Collectively) Do I think you (as a researcher): • Talk to colleagues and exchange ideas • Go to conferences, listen theory of knowledge discuss Social constructivism is a sociologicalto speakers and that applies the general philosophical constructivismwithsocial settings, wherein their ideas with them and into your peers groups construct knowledge for one another, collaboratively • Have an culture of shared artifacts with shared meanings. creating a small idea for a paper, a project, … and discuss it with potential co-authors this sort, one is learning all the When one is immersed within a culture of& collaborators time about how to paper, project proposals or submission • Write the be a part of that culture on many levels. Its origins are largely attributed to Lev Vygotsky. jointly with others • Listen to and ask questions of the stakeholders Social constructivism, Wikipedia, https://en.wikipedia.org/wiki/Social_constructivism • Do the work with project partners & collaborators • Ensure that the work is known about by  Your peers (they may cite you)  Others, including general public, in order to enhance the impact of your work 7
  • Introduction What Can Help These Processes? These areas of work can be supported: In established ways: • Events, such as conferences • Swapping business cards at conferences • Email, letters and memos! •… In new ways: • Use of social media • Embracing open (educational) practices • Participating in „amplified events‟ • Blog posts, status updates and tweets! • Using „interactive business cards‟ •… 8
  • Introduction About This Session Draft timetable: • Introduction • The Relevance of Social Media for Researchers • Key Services: Twitter Twitter environment Lanyrd Researcher profiling services (ResearchGate, Academia, …) Slideshare Blogs LinkedIn What else? • • • • • Evidence of Benefits How Does it Work? Concerns, Risks and Limitations What Next? Open Discussion 9
  • Introduction About The Session Rules During this session: • Feel free to ask questions, make contributions, etc. at any point! • Put your mobile phones on silent mode • Feel free to tweet, use the Web, Google stuff, … • Feel free to share ideas, thoughts, observations, etc. openly. • But respect others‟ privacy By working collaboratively, the learning during the session should be enhanced and the session should be more effective than one in which you were all „silos‟. 10
  • Idea from Cameron Neylon You are free to: Risk management: I reserve the right to change my mind at the end of the session! copy, share, adapt, or re-mix; photograph, film, or broadcast; blog, live-blog, or post video of this presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. 11 Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero. Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at: 11 http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites
  • The LSE Impact of Social Sciences blog What Do You Know About? LSE Impact blog RSS feeds & RSS readers Sharing using social media (Twitter & Facebook) Twitter metrics / alt.metrics Creative Commons licences Open Access research publications Use of Twitter Twitter hashtags How a tweet …. can lead to a peerreviewed paper! 12
  • New Scholarship About the paper: $25! Google Scholar Sharing services “That one Tweet got me thinking about the kinds of sessions I would like to see and the things sociologists should be studying” “so I wrote a blog post about it. As I usually do now, I shared that blog post via Twitter.” “I did a series of blog posts that expanded on initial post.” “I combined all of the blog posts into one paper and thought about what my critique of the field might be.” “paper went into an extended peer review process .. and appeared in 2012” “Except for the very end of this process – submitting the paper to the journal for peer-review – none of this way of working bares the least bit of resemblance to how I was trained to be a scholar.” 13
  • Introduction What’s It Mean For You? We‟ve seen: • Blogs • Twitter • Hashtags • alt.metrics • RSS • Social sharing • Google Scholar • Open Access • Creative Commons How could you use these yourself? • Write a brief summary of how you could use one of these examples (or other social media services) • Share your example with a neighbour • Put your example on a notice board. We will all discuss a few examples 14
  • Examples What Can Twitter Offer? Twitter: • A waste of time for those with time to waste! • A valuable communications & dissemination channel Twitter can be regarded as: • An interactive business card: “Here’s my business card” vs “Here’s my Twitter ID” • The bar where everybody knows your name: “Feeling a bit down about my PhD #phdchat” • An essential tool for conferences: “On my way to #daad2013. Who else is going?” • An emergency hotline: “Arrived at Egham station. No taxis. Help!” 15
  • The Conference Twitter Hashtag Twitter is useful at events when an event hashtag is used (e.g. #daad2013) • Anyone can use a hashtag in their tweets • Best if organisers announce hashtag • Enables relevant tweets to be searched and aggregated • Many Twitter archiving tools (e.g. Twubs) • Note difference between Twitter ID (e.g. @daadlondon) and hashtag (#daad2013) 16
  • When Twitter At Conferences Takes Off Twitter use is wellestablished at the ILI (Internet Librarian International) conference Sharing images provides visual memories of event Numbers of Twitterers has reached critical mass “Wow” – spotting what people found interesting Shared memories Sharing across different languages 17
  • Using Twitter: Tweetdeck All tweets (from the 1,400 people I follow) Tweets to me Current conference (or about me) hashtag I‟m interested in Interactions (e.g. new followers, favourited and retweeted tweets) Tweets from a group I created Tweets from another group I created 18
  • Examples Curating Tweeted Links: RebelMouse RebelMouse: • Automatically curates visual summary of tweeted links • Can create pages based on preferred hashtags See https://www.rebelmouse.com/ briankelly/ 19
  • Using Storify Storify: • Manual curation of tweets Useful for: • Archiving tweets about one‟s own talks, workshop sessions, … (Archive of realtime user feedback, areas of interest and concerns) • Preparation of conference reports, based on collective insights 20
  • Is Wikipedia session relevant? Using Storify Storify: • Manual curation of tweets Useful for: • Archiving tweets about one‟s own talks, workshop sessions, … (Archive of realtime user feedback, areas of interest and concerns) • Preparation of conference reports, based on collective insights 21
  • Did users find session useful? Using Storify Did users find Twitter useful? Storify: • Manual curation of tweets Useful for: • Archiving tweets about one‟s own talks, workshop sessions, … (Archive of realtime user feedback, areas of interest and concerns) • Preparation of conference reports, based on collective insights 22
  • Tweetchats Tweetchats: • Focussed Twitter discussion • #phdchat Tweetchats take place on Wednesdays from 19.3020.30 See blog post on “#uklibchat, #ECRchat, #PhDchat, #Socialchat and Other Tweetchats” 23
  • Tweetchats Tweetchats: • Focussed Twitter discussion • #phdchat Tweetchats take place on Wednesdays from 19.3020.30 See blog post on “#uklibchat, #ECRchat, #PhDchat, #Socialcha • Look at the archives to see what you missed. 24
  • Lanyrd Lanyrd: your online presence at events Lanyrd: • Can provide a speaker profile • See who else attends events you speak at / attend • Authentication by Twitter 25
  • Lanyrd Lanyrd: • Could provide an event‟s web site 26
  • Lanyrd Lanyrd: • Could provide an event‟s web site (provides social aspects) • Slides hosted on Slideshare can be embedded • Note encouragement to use Twitter event hashtag 27
  • Observing Patterns of Use Tools such as SocialBro provide an understanding of how Twitter is used • Most follow >100 • Most tweet daily • Most tweet 2-5 times/day 28
  • Observing Patterns of Use Crowdbooster is a Web-based Twitter analytics tool Note this is the „potential‟ no. of impressions. Reality will be much less! 29
  • Examples Researcher Profiling Services Relevance for you: • You‟re a researcher: shouldn‟t your research interests and outputs be freely available? • You‟re a young researcher: shouldn‟t this information be decoupled from your (current) institution? • You want your information to be easily found: shouldn‟t you use a global service with high Google visibility? Relevant services: • ResearchGate • Academia.edu • (ORCID) 30
  • Paper Paper presented at Social Media in Social Research 2013 Conference) available from: • Opus, University of Bath IR • ResearchGate • Academia.edu Share with your friends and provide real-time peerreviewing: 31 http://bit.ly/sra13-kelly (and I can see real-time stats using + suffix)
  • Examples Institutional Repository • xxx My (former) institutional repository: • Hosts copies of my papers • No longer able to maintain information • Concern that after I left, my records may disappear 32
  • Academia.edu Academia.edu: • Initially used to provide a list of my papers (which I could maintain) • Then uploaded open access versions of papers 33
  • Academia.edu Alerts provided: • How people found my papers • Peers who have started following me • Can manage alerts 34
  • Examples ResearchGate ResearchGate: • Initially used to provide a list of my papers (which I could maintain) • Then uploaded open access versions of papers which I can maintain e.g. embed ORCID ID 35
  • Examples Orcid Orcid: • International standard for researcher ID • Aims to save time and simplify work flows • Takes 30 seconds to create! • See orcid.org • Get one! • You can then add your publications 36
  • Slideshare Slideshare: • Boring repository of slides? • Simple & effective way of raising visibility of conference resources? 37
  • Slideshare Note how: • Usage statistics are available • Slides can be embedded in other web sites 38
  • Slideshare Note how: • Usage statistics are available • Slides can be embedded in other web sites • „Liking‟ and commenting are available 39
  • Slideshare Who liked and downloaded my recent slidedeck? • Associate professor from Moscow • Interests in open education & open data • Has an About.me profile Read her blog. Looked at her slides, … Possible collaborator? 40
  • Examples UK Web Focus Blog UK Web Focus blog: • 1,400+ posts since Nov 2006 • My open notebook • Comments encouraged • “It works for me” 41
  • LinkedIn LinkedIn: • Your online CV – and more 42
  • LinkedIn LinkedIn: • Your online CV – and more Can include details of: • Project activities • Publications 43
  • LinkedIn Note that LinkedIn profiles: • Tend to be easily found using Google • Can be maintained by you (unlike institutional profile) NB note risk of empty profile 44
  • Content Syndication New slides added to Slideshare automatically appear in LinkedIn activity stream New blog posts automatically appear in LinkedIn activity stream Content posted in one environment can be syndicated to others, such as LinkedIn: • No need to manually create content in all social networks • „Likes‟, comments and „shares‟ can be sent by email 45
  • Content Syndication New blog posts automatically appear in Facebook status update stream 46
  • Evidence Importance of Evidence How might we gather evidence of the value of use of social media for researchers? • Provide some examples of approaches Four examples of evidence of benefits of use of social media: 1. As part of the research process 2. For identifying and making contact with new collaborators 3. To raise the visibility of research 4. Looking at the numbers 47
  • Evidence 1: Role in the Research Process LSE Impact blog From post on the LSE Impact of Social Sciences blog: • Evidence of how a tweet led to a series of blog posts which became a peerreviewed article • Evidence of how the blog post about this become popular 48
  • Evidence 2: Making New Connections Developing New Connections • Tweet sent asking for researchers to complete survey on use of Web 2.0 in research • Response from @slewth • Who is she? • Twitter bio: disability researcher • Link in bio to her blog • Blog gives insights which complement my research • Follow @slewth and have Twitter chat Follow-up • Shall we write a paper? • Paper written • Paper accepted • Paper wins prize for best paper  • Sarah later told me she knew of my research See blog posts on “It Started With A Tweet” and “Winner of John M Slatin Award at W4A 2010” 49
  • Evidence 3: Raising Visibility Blog post by Melissa Terras, 19 April 2012 The findings 50
  • Evidence 4: Looking at the Numbers What do download statistics tell us? Download figures for my papers 51 12 Dec 2013
  • Least Downloaded Papers Will papers in a repository be seldom seen? 52 What can be learn from approaches taken for the popular and unpopular papers?
  • How Does It Work? “It’s About Nodes and Connections” Cameron Neylon keynote at OR 2012: “Networks qualitatively change our capacity” • With only 20% of a community connected only limited interaction can take place • This increases drastically as numbers of connected nodes grows Examples: • Phone networks (no use with only 1 user!) • Tweeting at this event • Galaxy Zoo “Filters block. Filters cause friction” Need for client-side, not supply-side filters. 53
  • SEO (Search Engine Optimisation) Web sites Real world Databases (e.g. IRs) Directories Google (Bing, DuckDuckGo, …) Summary of key approaches: • Apply various techniques to Web resources to make resources easier to find in Google, … • Resources may include organisational Web suites, third party Web sites, databases, … 54
  • Beyond SEO, SMO Web sites Databases (e.g. IRs) Real world Directories 55 Social Services (Facebook, Slideshare, Twitter, …) Summary of key approaches: • Make use of social networking services which people may use of discuss your services • Services may include Facebook, LinkedIn, Slideshare, Twitter, …
  • Risks Risks, Limitations, Concerns Over to you: • What concerns do you have? • What risks do you envisage? • What limitations might social media have for your in your area of research? 56
  • Risks “It Doesn’t Work in Humanities” “They1 found, for example, that science researchers … are more likely to use Twitter, while mathematicians and computer scientists are more predisposed to archive their own material, and, like classicists, to disseminate their research outputs themselves. Social scientists on the other hand are more reluctant to use new technologies, for example they are less likely to Tweet or use a laptop at a conference.” 1 Connaway and Dickey, 2009. Quoted in Re-Skilling For Research, RLUK Report, http://www.rluk.ac.uk/content/ re-skilling-research 57
  • Risks “It Doesn’t Work For Me!” The Social Web and the Belbin Model, UK Web Focus blog, 27 May 2009 Thoughts: • It‟s fine not to be good at everything! • But what if you don‟t like speaking in public? • Perhaps there‟s a need for a social media role in research team • Avoid deprecating social media just cos you don‟t like it! 58
  • Risks The Service May Not Be Sustainable But what if: • Facebook goes out of business? • Google withdraws („sunsets‟) its services • Slideshare is taken over and changes its terms & conditions and operational practices? But also need to consider: • ICL is taken over by Fujitsu • IBM sells it PC division & stops making computers • You developed departmental systems based on dBase III • UMIST merges with Manchester University • … 59
  • Risks A Risk Management Approach But what about: • • • • • See Empowering users and their institutions: A risks and opportunities framework for exploiting the potential of the social web, Kelly & Oppenheim, 2009 Legal, ethical & privacy concerns My boss doesn‟t approve; my institution doesn‟t approve It doesn‟t work in my discipline It doesn‟t work for me I‟m worried GooFace isn‟t sustainable; is evil. Risks and opportunities framework: • It‟s not about „social media‟ it‟s about „social media for a particular purpose‟ • Be clear of potential benefits & associated risks • Remember the risks of not doing things • There will be costs (but may be small) • Adopt risk minimisation strategies • Base decisions on evidence • Be aware of biases and subjective factors 60
  • Next Steps What Next? From the Hyperlinked Library MOOC, develop: • A plan for your Online Professional Learning Network:  Goals; scope; resources and maintenance plan  See http://hyperlinkedlibrarymoocbriankelly.wordpress.com/ 2013/11/06/assignment-4-my-online-professional-learning-network/ • An action brief:  Convince ______ that by _______ they will ________ which will ________ because _______.  Complemented by a risk assessment  See http://hyperlinkedlibrarymoocbriankelly.wordpress.com/ 2013/11/20/assignment-6-the-directors-brief-library-use-of-wikipediaand-other-wikimedia-projects/ 61
  • Conclusions: Top 10 Tips 1 2 3 4 5 6. 7. 8. 9. 10. Be pro-active Monitor what works for you Don‟t forget the links Don‟t forget the Google juice Develop your network Encourage feedback and discussion Understand your network Know your limits Seek improvements Participate See Top 10 tips on how to make your open access research visible online, JISC Inform, 35, Winter 2012 62
  • Questions? Any questions, comments, …? Continue the discussion: blog post about this presentation to be published at http://ukwebfocus.wordpress.com/2013/12/ 63
  • Licence and Additional Resources This presentation, “Using Social Media to Enhance Your Research Activities” by Brian Kelly, Cetis is licensed under the Creative Commons Attribution 3.0 Unported Licence Note the licence covers most of the text in this presentation. Quotations may have other licence conditions. Images may have other licence conditions. Where possible links are provided to the source of images so that licence conditions can be found. Slides and further information available at http://ukwebfocus.wordpress.com/events/daad-conference-2013/ 64