Transcript of "Using Social Media to Enhance Your Research Activities"
Open Practices for theConnected ResearcherPresentation by Brian Kelly, UKOLN on 25 October 2012for an Open Access Week event at the University of Exeter1Using Social Media to EnhanceYour Research ActivitiesTalk by Brian Kelly, UKOLN on 24 June 2013 at the3rd annual Social Media in Social Research conference
UKOLN is supported by:Using Social Media to EnhanceYour Research ActivitiesBrian KellyUKOLNUniversity of BathBath, UKThis work is licensed under aCreate Commons Attribution 2.0licence (but note caveat)Acceptable Use PolicyRecording this talk, taking photos,having discussions using Twitter,etc. is encouraged - but try to keepdistractions to others minimised.Blog:http://ukwebfocus.wordpress.com/Twitter: @briankelly / @ukwebfocusTwitter:#SRAconfhttp://www.ukoln.ac.uk/web-focus/events/conferences/sra-2013/Caveat: images may not beavailable with a CC licence.Where possible, links tosource of images areprovided to help you assessrisks of reuse.
33You are free to:copy, share, adapt, or re-mix;photograph, film, or broadcast;blog, live-blog, or post video ofthis presentation provided that:You attribute the work to its author and respect the rightsand licences associated with its components.Idea from Cameron NeylonSlide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero.Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites
About MeBrian Kelly:• UK Web Focus: national advisory post to UK HEIs• Long-standing Web evangelist (since 1993)• Based at UKOLN at the University of Bath• Prolific blogger (1,100+ posts since Nov 2006)• User of various devices to support professional(and social) activities• Prolific speaker (~400 talks from 1996-2012)Research profile:• Peer-reviewed papers published on Webaccessibility, standards, preservation, …• Largest no. of downloaded papers from Bath IR• Highly-cited papers in Web accessibility (e.g. W4A)4Introduction
About This Talk: AimsAbstract:In this paper the author summarises thebenefits which can be gained from use ofsocial media to support research activities.The paper is based on personal experiences*in using social media to engage with fellowresearchers, meet new collaborators andco-authors and enhance awareness andimpact of research papers.5Introduction* Your mileage may vary! Talk describes personalsuccesses in specific discipline area.
Structure of the Talk• About me• About the talk• About you• Why is social media relevant to researchers?• Examples of the benefits: Developing one‟s professional networks Engaging with peers and practitioners Maximising readership• Implementation plan for peer-reviewed paper• Understanding and addressing concerns7
Are you a Roundhead or a Cavalier?Are you a Roundhead or a Cavalier?“In the century, Britain was devastated by a civil war thatdivided the nation into two tribes – the Roundheads andthe Cavaliers. The Cavaliers represent a Britain ofpanache, pleasure and individuality. They areconfronted by the Roundheads, who stand for modesty,discipline, equality and state intervention.”8Who is most like you?• Mo Farrah for winning the5,000 and 10,000m?• Usain Bolt for partyingwith Swedish handballteam after winning 100m,& before 200m & relay?X
Do You Want to Change the World?“Hitherto, philosophers have sought tounderstand the world; the point, however,is to change it”Do you seek to change the world through your researchor simply understand the world:• You want to pro-actively market your research• You want others to market your research• You have a detached view of your research9IntroductionX
“It’s About Nodes and Connections”Cameron Neylon keynote at OR 2012:“Networks qualitatively change our capacity”• With only 20% of a community connectedonly limited interaction can take place• This increases drastically as numbers ofconnected nodes growsExamples:• Phone networks (no use with only 1 user!)• Tweeting at this event• Galaxy Zoo10“Filters block. Filters causefriction”Need for client-side, notsupply-side filters.Theory
11SEO (Search Engine Optimisation)Summary of key approaches:• Apply various techniques to Web resources tomake resources easier to find in Google, …• Resources may include organisational Websuites, third party Web sites, databases, …• Resources may also include real world objectsand ideas (e.g. your research ideas, …)• Based on understanding of importance ofGoogle to end usersDatabases(e.g. IRs)Web sitesRealworldDirectoriesGoogle(Bing,DuckDuckGo,…)
12Beyond SEO, SMOSummary of key approaches:• Make use of social networking services whichpeople may use of discuss your services• Services may include Facebook, LinkedIn,Slideshare, Twitter, …• No need to touch your Web sites (thereforeuseful if you can‟t!)• Based on understanding of popularity of SNsand people‟s interests in chatting and sharingDatabases(e.g. IRs)Web sitesDirectoriesSocial Services(Facebook,Slideshare,Twitter, …)Realworld
My PapersMy papers in the University of Bath Opus repository14
Open Access enhances accessDownloads for Brian Kelly15 11 Jun 2013Download figuresfor my papers
Least Downloaded PapersWill papers ina repositorybe seldomseen?What can belearn fromapproachestaken for thepopular andunpopularpapers?16Most downloadedpapers in Bath IR
Learning From Success“Library 2.0: balancing the risks and benefits tomaximise the dividends”17• Seventh mostdownloaded paper inrepository (Jun 2013) • But only recentdownload statisticsavailable 2012
Beyond the Edge CasesLittle-downloaded paper:• Uploaded to repository 6 years after paper written• I was not lead author• Only PDF version uploaded• Never blogged about; never tweetedMost popular paper:• Available in IR on launch of journal issue• I was lead author• Blog post published on day of launch• Available in PDF, MS Word & HTML formats• Link to paper subsequently tweeted & retweeted• About Web 2.0, so likely to be read by bloggers19But what about the majority of papers?
Further EvidenceBlog post by MelissaTerras, 19 April 201221The findings
Developing New ConnectionsDeveloping New Connections• Tweet sent asking for researchers to completesurvey on use of Web 2.0 in research• Response from @slewth• Who is she?• Twitter bio: disability researcher• Link in bio to her blog• Blog gives insights which complement my research• Follow @slewth and have Twitter chatFollow-up• Shall we write a paper?• Paper written• Paper accepted• Paper wins prize for best paper 23See blog posts on “It Started With A Tweet”and “Winner of John M Slatin Award at W4A 2010”
Event Amplification„Amplified event‟: networked technologiesat events to maximise („amplify‟) ideasmentioned and subsequent discussions,including discussions between eventattendees and remote participants.24Talks designed for ease-of-engagement• Slides on Slideshare & easily found• Twitter ID on Title slidesOzeWAI 2009 Conference• Invited keynote talk given in Melbourne, Jan 2009• Tweets received after talk: “@briankelly enjoyed your presentationthis morning about a holistic approach to accessibility #ozewai” &“@briankelly Fantastic talk this morning, I will come up and say hiat lunch ;)”• We spoke, and they agreed to contribute to a paper. Paperpublished 6 months later
25TheEvidenceBeing Pro-active:An Implementation Plan
W4A 2012 PaperCase study:• Paper on “A challenge to web accessibility metricsand guidelines: putting people and processes first”given at W4A 2012 conference in Lyon in Apr 2012Four co-authors agreed:• To collaborate in raising awareness of paper andpresentation of the paperHow:• Writing blog posts on or just before conference• Participate on conference Twitter hashtag (e.g.responding to comments while speaker is presenting)Benefits:• Reaching out to a wider audience based on our 4professional networks26
PreparationWe:• Uploaded paper to repository so URL was known• Provided a link to the paper in speaker‟s slides• Uploaded holding slide to Slideshare so URL wasknown (slides were finalised shortly before talk)We could then:• Prepare blog posts in advance• Create short URLs in advance27Examples of approaches to follow
Opus RepositoryPaper uploaded to Opus repository28http://opus.bath.ac.uk/29190/Note lack of socialfeatures for repository:no discussions, sharing,metrics or ability toembed content
SlideshareMetadata provided to give context to slides29Note:• Sharing icons• Discussion(not shown)• Related content• Metrics• Embedability(not shown)
Final slide provides (active) links to related work30
Capture StatisticsOn 18 Apr 12:• 1,391 views onSlideshare• Other slides had3 and 311 viewsBy 12 Jun 13:• 9,080 views onSlideshare31“Lies, damned lies& statistics” – butmy third mostdownloaded paperin 2012
Topsy and Event Hashtag32Buzz around eventhashtag capturedby Topsy
Topsy & Discussion About Slides33Topsy recordeddiscussions about slidesTwitter namessuggestaccessibilityinterests
Topsy & Discussion About Paper34Note tweetsabout event(25) andslides (20)more popularthan paper (7)Topsy recordeddiscussions about paper
Repository StatisticsOpus repository stats:• Views began in March(before conference).35• Largest downloads tookplace on 7 March, dayblog post published(about collaborative toolsfor writing paper)
The IR36Your papers may behosted on yourinstitutional repository –but you need „link love‟
LinkedInLinks to paper added to• LinkedIn• Academia.edu• My pages on UKOLN Web site and blog• …37LinkedIn is popular, solinks from LinkedIn maybe highly rankedTherefore motivation toinclude links to papers
Academia.eduAcademia.edu38Note:• Links to papers in IR (not uploaded)• Importance of tagsAcademia.edu users mayfind my papers here andLinkedIn users in LinkedIn.Why would I make it difficultfor them?
Importance of GoogleContext:• Between 50-80% of traffic to IRs are from Google(may be higher if direct links to PDFs not recordedby Google Analytics)What provides „Google juice‟:• On-page SEO techniques(structure, writing style, …)• Links to pages, especiallyfrom highly-ranking sitesWhat‟s different about IRs?• Same page structure• Therefore importance of linksto repository39
What Delivers Google Juice?Survey of SEO ranking of 24 RussellGroup IRs carried out in Aug 2012.Findings:• Google, YouTube, Blogspot,Wikipedia and Microsoft arehighest ranking domains withlinks to IRs40• Blogspot.com & WordPress.comhave significantly larger number oflinks to IRs• Links from institutional domain(e.g. locally-hosted blogs) providelittle Google juice!Blogspot.comWordpress.com
UK WebFocusblog has arotatingFeaturedPaper link41UK WebFocus hastimelyblog postsaboutpapersUK Web Focus has links to all papers
But …But what about:• Legal, ethical & privacy concerns• My boss doesn‟t approve• My institution doesn‟t approve• It doesn‟t work in my discipline• It doesn‟t work for me43Risks and opportunities framework:• It‟s not about „social media‟ it‟s about „socialmedia for a particular purpose‟• Be clear of potential benefits & associated risks• Remember the risks of not doing things• There will be costs (but may be small)• Adopt risk minimisation strategies• Base decisions on evidence• Be aware of biases and subjective factors
Health Warning!Suggestions given can help to enhance thevisibility of one’s research.Highly visible and popular research is notnecessarily an indication of quality!44
Top Ten Tips1 Be pro-active2 Monitor what works for you3 Don‟t forget the links4 Don‟t forget the Google juice5 Develop your network6. Encourage feedback and discussion7. Understand your network8. Know your limits9. Seek improvements10.Participate45See Top 10 tips on how to make youropen access research visibleonline, JISC Inform, 35, Winter 2012