Using Social Media at Conferences and Other Events: Backchannel, Amplification, Remote Participation and Legacy

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Slides for a workshop session on "Using Social Media at Conferences and Other Events: Backchannel, Amplification, Remote Participation and Legacy" facilitated by Brian Kelly at the SPot On 20912 …

Slides for a workshop session on "Using Social Media at Conferences and Other Events: Backchannel, Amplification, Remote Participation and Legacy" facilitated by Brian Kelly at the SPot On 20912 conference held in London on 11-12 November 2012.


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  • 1. Twitter: Using Social Media at Conferences and Other Events: Backchannel, Amplification, Remote Participation and Legacy Brian Kelly, Acceptable Use Policy Acceptable Use Policy UKOLN Recording this talk, taking photos, Recording this talk, taking photos, University of Bath discussing the content using Twitter, discussing the content using Twitter, Bath, UK, blogs, etc. is permitted providing blogs, etc. is permitted providing BA2 7AY distractions to others is minimised. distractions to others is minimised. Email: Blog: Twitter: @briankelly UKOLN is supported by: This work is licensed under a Attribution 2.0 licence (but note caveat)
  • 2. Idea from Cameron NeylonYou are free to: To be confirmed at end of session copy, share, adapt or re-mix; photograph, film or broadcast; blog, live-blog or post video ofthis presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero. Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:2
  • 3. About the Facilitators Brian Kelly: • Blogs at • Twitter: @briankelly • Works at UKOLN, University of Bath Tony Hirst: • Blogs at • Twitter: @psychemedia • Works at Open University Both active in providing various aspects of ‘amplified events’3
  • 4. About the Session Approaches such as Twitter event hashtags, video or audio streaming of talks and preserving conference resources such as slides, recording talks and Twitter archives for use after the event are now embedded within certain sectors of the research community, particularly events with a focus on open access and use of social media. This participative session will provide an opportunity for participants to hear about emerging practices for amplification of events, including analysis of associated metrics. The session will also address potential barriers and concerns when event amplification may not be appropriate.4
  • 5. Structure • Amplified events: a review • What is an ‘event’? • How can technologies help? • How can we identify & measure the benefits? • What are the barriers to doing more? • Useful resources5
  • 6. Review Real-time Peer Review: 2003 Hot or Not? Welcome to real-time peer review The keynote speaker was clear. He informed his audience during [the WWW 2003 conference] that none other than Tim Berners-Lee … had first referred to embedded menus as hot links. A few minutes later, while the speaker was still in full flow, delegates … learnt that this was not the case, at least as Berners-Lee himself remembers it. He had joined the electronic discussion that was accompanying the lecture and in a brief message … stated: "I didnt call them hot. I just called them links." Hot or Not? Welcome to real-time peer review, Paul Shabajee, Times Higher Education Supplement (London), 1 August 20036
  • 7. Review THE Article - Concerns Potential Negative Aspects: “about 10 per cent of the audience had laptops - one person was heard to say that the noise of tapping keyboards drowned the speaker out at the back of the room. … it can be very distracting having someone typing quickly and reading beside you, rather than watching the speaker” “There can also be a feeling of being excluded … by not being part of a particular online group” “It is probable that the speakers will find it hardest to adjust. It may be disconcerting to know that members of your audience are, as you speak, using the web to look at your CV, past work and checking any data that seems a bit dubious”7
  • 8. Review THE Article - Conclusions Conclusions: “… these technologies are likely to be beneficial. The added possibilities for collective learning and analysis, comprehensive notes with insights and links, often far more extensive than the speaker might have, are advantages previously unimaginable. Perhaps the richest potential lies in the interaction between members of the audience, particularly if you believe that learning and the generation of knowledge are active, engaging and social processes Emphasis added See also Amplified Conference8 article in Wikipedia
  • 9. IWMW – an amplified event for practitioners9
  • 10. Opportunities and challenges for speakers10
  • 11. Who Pays? Opportunities for remote audience See Streaming of IWMW 2012 Plenary Talks – But Who Pays?, UK Web Focus blog, 18 Jun 201211
  • 12. What is An Event? Group Exercise • What is an event? • What is the purpose of an event? • What helps make an event successful? • How might technologies help to support the purposes?12
  • 13. Conference photo: conference/13
  • 14. IWMW 2012: sizes/h/in/photostream/14
  • 15. IWWM 2012: sizes/l/in/photostream/15
  • 16. DevCSI Data journalism workshop photo: l/in/photostream/16
  • 17. IWMW 2012: 89616/17
  • 18. How Can Technologies Help? Case Study • IWMW – Institutional Web Management Workshop • Running for 16 years • Aimed at those involved in the provision of institutional Web services • Try to be innovative and experimental • Like to look at externally hosted services as well as institution services • Increasing number of remote attendees • Evaluation is key!18
  • 19. Amplifying Events Video it: • Canon HG20 and Panasonic NV-GS17 • Flip Camera, camera phone – short ‘vox pox’ videos • Vimeo • YouTube • Bliptv • Twitcam • Editing - VideoSpin19
  • 20. Amplifying Events Stream it: • Livestream • Livestream for Facebook • Bambuser • Qik • • Ustream • Adobe Connect20
  • 21. Amplifying Events Snap it:21
  • 22. Amplifying Events Slide it: • Slideshare • Slidecast (slides + podcast/audio) • Slideshare groups • Authorstream – present live • Posters – Scribd • Aggregation - Lanyrd22
  • 23. Amplifying Events Tweet it: • #Hashtags • Twitter, Tweetdeck, Twitterific, Twitpic • Twitterfall, Hootsuite • Summarizr • TAGS • iTitle • Twubs • Eventifier23
  • 24. Amplifying Events IWMW Case Study • @IWMW and @IWMW Live Twitter accounts • Hash tag #iwmw12 • Hash tags for sessions #p1 • #remote for technical issues • Twitterwall – Twitterfall24
  • 25. Amplifying Events Event Amplifier25
  • 26. Measuring the Success? Tony Hirst to provide live demo26
  • 27. Useful Resources Using networked technologies to support conferences. Kelly, B., Tonkin, E., Shabajee, P. EUNIS 2005 conference • Described examples • Outlined benefits • Provide deployment framework Framework covered policy issues, user needs, technical issues, human & organisational issues27
  • 28. Useful Resources Greening Events II: Event Amplification Report • Events Planning Toolkit to help event organisers think through what type of event they need to hold & to provide assistance in the form of guidelines & tools with each stage in the process to enable them to reduce the negative sustainability impacts of their event. • See Share other resources on Google Docs page for this session:28
  • 29. Questions Any final questions?29