Your SlideShare is downloading. ×
0
Impact of Open Media at the OU
Impact of Open Media at the OU
Impact of Open Media at the OU
Impact of Open Media at the OU
Impact of Open Media at the OU
Impact of Open Media at the OU
Impact of Open Media at the OU
Impact of Open Media at the OU
Impact of Open Media at the OU
Impact of Open Media at the OU
Impact of Open Media at the OU
Impact of Open Media at the OU
Impact of Open Media at the OU
Impact of Open Media at the OU
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Impact of Open Media at the OU

1,514

Published on

Slides for a talk on "Impact of Open Media at the OU" given by Andrew Law, Open University at a UKOLN workshop on "Metrics and Social Web Services: Quantitative Evidence for their Use and Impact" held …

Slides for a talk on "Impact of Open Media at the OU" given by Andrew Law, Open University at a UKOLN workshop on "Metrics and Social Web Services: Quantitative Evidence for their Use and Impact" held at the Open University on 11 July 2011.

See http://www.ukoln.ac.uk/web-focus/events/workshops/eim-2011-07/

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,514
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • A linking strategy for all our channels
  • The big number quoted on campus is almost entirely irrelevant to KPIs – and a by product of lots of things The important numbers are theseAnd these
  • A linking strategy for all our channels And a massive move of content to YouTube (including commissioning strategy)
  • Transcript

    • 1. Director of Open Media Unit Andrew Law
    • 2. Blessed with product…
    • 3. Blessed with Data …
    • 4. Absence of ‘strategy’…
      +300million
      7-8m
      0.25m
      Supported /
      Accredited
      Courses
      Other Product
      Free
      Fee
      Retain
      Convert
      Aware
      Engage
    • 5. Strategy – purpose
    • 6. Strategy – purpose and KPIs
      http://intranet.open.ac.uk/open-media-unit/p9_1.asp
    • 7. How are we performing (does size matter)?
      http://intranet.open.ac.uk/open-media-unit/p9_1.asp
    • 8. Does Size Matter?
    • 9. Does Size Matter … looking at trends?
    • 10. Has data had impact?
      Demanded more clarity on purpose (KPIs for channels)
      Demanded more uniform comparisons (single dashboard)
      Led to investment (money and attention)
      Led to further enhancement of successful features
    • 11.
    • 12. Open Media – Performance Improvement
    • 13. Open Media – Performance Improvement
    • 14. Where next with data?
      Served management interests
      Will it serve user interests?
      Recommendation services
      Follow this ... try this
      Reputation/Credibility services
      Follow me ... trust me

    ×