Impact of Open Media at the OU

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Slides for a talk on "Impact of Open Media at the OU" given by Andrew Law, Open University at a UKOLN workshop on "Metrics and Social Web Services: Quantitative Evidence for their Use and Impact" held at the Open University on 11 July 2011.

See http://www.ukoln.ac.uk/web-focus/events/workshops/eim-2011-07/

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  • A linking strategy for all our channels
  • The big number quoted on campus is almost entirely irrelevant to KPIs – and a by product of lots of things The important numbers are theseAnd these
  • A linking strategy for all our channels And a massive move of content to YouTube (including commissioning strategy)
  • Impact of Open Media at the OU

    1. 1. Director of Open Media Unit Andrew Law<br />
    2. 2. Blessed with product… <br />
    3. 3. Blessed with Data … <br />
    4. 4. Absence of ‘strategy’… <br />+300million<br />7-8m<br />0.25m<br />Supported /<br />Accredited <br />Courses<br />Other Product<br />Free<br /> Fee<br />Retain<br />Convert<br />Aware<br />Engage<br />
    5. 5. Strategy – purpose<br />
    6. 6. Strategy – purpose and KPIs<br />http://intranet.open.ac.uk/open-media-unit/p9_1.asp<br />
    7. 7. How are we performing (does size matter)? <br />http://intranet.open.ac.uk/open-media-unit/p9_1.asp<br />
    8. 8. Does Size Matter? <br />
    9. 9. Does Size Matter … looking at trends? <br />
    10. 10. Has data had impact?<br />Demanded more clarity on purpose (KPIs for channels)<br />Demanded more uniform comparisons (single dashboard)<br />Led to investment (money and attention)<br />Led to further enhancement of successful features<br />
    11. 11.
    12. 12. Open Media – Performance Improvement <br />
    13. 13. Open Media – Performance Improvement <br />
    14. 14. Where next with data?<br />Served management interests <br />Will it serve user interests? <br />Recommendation services <br />Follow this ... try this<br />Reputation/Credibility services<br />Follow me ... trust me <br />

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