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Impact of Open Media at the OU
 

Impact of Open Media at the OU

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Slides for a talk on "Impact of Open Media at the OU" given by Andrew Law, Open University at a UKOLN workshop on "Metrics and Social Web Services: Quantitative Evidence for their Use and Impact" held ...

Slides for a talk on "Impact of Open Media at the OU" given by Andrew Law, Open University at a UKOLN workshop on "Metrics and Social Web Services: Quantitative Evidence for their Use and Impact" held at the Open University on 11 July 2011.

See http://www.ukoln.ac.uk/web-focus/events/workshops/eim-2011-07/

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  • A linking strategy for all our channels
  • The big number quoted on campus is almost entirely irrelevant to KPIs – and a by product of lots of things The important numbers are theseAnd these
  • A linking strategy for all our channels And a massive move of content to YouTube (including commissioning strategy)

Impact of Open Media at the OU Impact of Open Media at the OU Presentation Transcript

  • Director of Open Media Unit Andrew Law
  • Blessed with product…
  • Blessed with Data …
  • Absence of ‘strategy’…
    +300million
    7-8m
    0.25m
    Supported /
    Accredited
    Courses
    Other Product
    Free
    Fee
    Retain
    Convert
    Aware
    Engage
  • Strategy – purpose
  • Strategy – purpose and KPIs
    http://intranet.open.ac.uk/open-media-unit/p9_1.asp
  • How are we performing (does size matter)?
    http://intranet.open.ac.uk/open-media-unit/p9_1.asp
  • Does Size Matter?
  • Does Size Matter … looking at trends?
  • Has data had impact?
    Demanded more clarity on purpose (KPIs for channels)
    Demanded more uniform comparisons (single dashboard)
    Led to investment (money and attention)
    Led to further enhancement of successful features
  • Open Media – Performance Improvement
  • Open Media – Performance Improvement
  • Where next with data?
    Served management interests
    Will it serve user interests?
    Recommendation services
    Follow this ... try this
    Reputation/Credibility services
    Follow me ... trust me