The Web Management Community: Beyond IWMW and JISCMail Lists (#A4)

The Web Management Community: Beyond IWMW and JISCMail Lists Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/workshops/iwmw-2011/ This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the talk using Twitter, blogs, etc. is permitted but please try to minimise distractions to others. Twitter: #iwmw11 #a4 Blog: Twitter: http://ukwebfocus.wordpress.com/ @briankelly Room Palmer G.04

Background
Web management community:
In existence ~15+ years (web-support & website-info-mgt JISCMail lists established in mid-1990s)
IWMW launched in 1997
Opportunity for those involved in the provision of institutional Web service to meet face-to-face & discuss shared problems and solutions
“ Therapy for Webmasters who thought Web was cool till they discovered how political it was ”
Helping to support a community of practice enabling those working in the sector to tap into a wide community of practitioners who are willing to share best practices & provide help and advice
Introduction

Community of Practice
According to Wikipedia a community of practice (CoP) is:
“ a group of people who share an interest, a craft, and/or a profession. The group can evolve naturally because of the members' common interest in a particular domain or area, or it can be created specifically with the goal of gaining knowledge related to their field. It is through the process of sharing information and experiences with the group that the members learn from each other, and have an opportunity to develop themselves personally and professionally.
CoPs can exist online, such as within discussion boards and newsgroups, or in real life, such as in a lunch room at work, in a field setting, on a factory floor, or elsewhere in the environment.”

Aims
This session aims to provide participants with an opportunity to:
Re-evaluate the various communications and collaboration channels which can help to support those working in the sector
Identify emerging patterns of usage and best practices
Identify possible new approaches for collaboration in a changing funding environment (“ when the axe-man cometh! ”)
Introduction

Draft Timetable Introduction Assumption : Being a part of an active Community of Practice brings benefits; we want the CoP to continue to thrive in order to address future uncertainties Time Topic 15.30 Introduction 14.40 Looking at the past 16.00 Where are we now? 16.20 Looking to the future 16.45 Conclusions and action plans 17.00 Finish

What Did We Have?
Newcomers to Web management should have found and participated in:
The web-support (techie queries) and website-info-mgt (policies issues) JISCMail lists
The IWMW annual event
What else?
Looking at the past Answers to be addressed in breakout groups

How Have They Changed?
Evidence tells us:
JISCMail usage has declined over past 7 years
We didn’t discuss strategy or policy issues
We see significant (?) nos. of cross-posts advertising events; job vacancies; etc.
Looking at the past
IWMW events:
Have grown in numbers with 199 in 2009
Slight reduction in numbers this year to ~160
Future uncertain?

Breakout Group 1
Learning from the past
What do we want from a community?
What did JISCMail provide and what were its weaknesses?
What has IWMW provided and what are its weakneses
What are the essential aspects which we want to preserve in the future?
Appoint a reporter who will report back. 15.50-16.00 Looking at the past

What Do We Have Today?
Previously we had a small number of community tools. Today we have a wider selection – and new opportunities and challenges
What communication and collaboration tools are we using today?
What new opportunities are available:
To evaluate approaches for deployment within institution
To facilitate engagement with peers
Reflecting on the present

Example of New Services
Many communications and collaborative services are now available

Breakout Group 2
Reflecting on the Present
What communication and collaboration tools are we using today?
What are their strengths?
What are their weaknesses?
How do we exploit the strengths and minimise the weaknesses?
Appoint a reporter who will report back. 16.10-16.20 Reflecting on the present

Aggregating Our Community
Institutional Web Team: Blog aggregator
Browsing content from Web team blogs UKOLN’s Web management team blog aggregator is being launched at IWMW 2011

Institutional Web Team: blog aggregator
Searching for content from Web team blogs

Web management blog aggregator
Feedback on the service:
Is it of use?
Is it usable?
How should it develop?
Looking to the Future

Potential for Google+
Could Google+ have a role in supporting the community

Google+
Is there a demand for:
Asynchronous discussions
Synchronous chat (Twitter?)
Video chat

Google+
Didn’t attend IWMW? Can we replay videos and discuss ideas?

Collaborative Activities
We have the technologies! What are the areas in which we have shared interests?
Responding to cookie legislation
Implementing BS 8878
Demonstrating the value of our Web services
Developing social media strategies
Developing Mobile Web strategies
Developing metrics for identifying value
…
Looking to the Future What else?

Breakout Group 3
What areas of work can we do collectively?
Can we ensure that ad hoc activities are implemented?
Appoint a reporter who will report back. 16.35-16.45 Looking to the Future

Conclusions
What can we conclude?
What action plans do you have for when you return to work?

Questions
Any questions or comments?

The Web Management Community: Beyond IWMW and JISCMail Lists (#A4)

by Brian Kelly

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