A Risks and Opportunities Framework For Exploiting Social Web Services

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Slides for a talk on "A Risks and Opportunities Framework For Exploiting Social Web Services" given by Brian Kelly, UKOLN at an online event on "Ask the Experts: Web 2.0 Policies and Frameworks" organised by the Best Practice Models for e-Learning community and hosted by the Staffordshire University Learning Development and Innovation team.

See http://www.ukoln.ac.uk/web-focus/events/online/best-practice-models-2011/

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  • ritakoneh@hotmail.co.uk
    Hola el meu amic nou
    El meu nom és rita vaig veure el seu perfil en (www.slideshare.net) i m'encanta crec que podem fer clic així que si us plau m'agradaria a enviar de tornada a través de la meva adreça de correu electrònic així: perquè jo pugui et va dir més sobre mi i dono la meva imatge dolça, perquè pugui saber que em va bé.
    A l'espera de veure la seva resposta el més aviat possible encantadora.
    Miss ritakoneh@hotmail.co.uk rita
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  • great visual slides
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A Risks and Opportunities Framework For Exploiting Social Web Services

  1. A Risks and Opportunities Framework For Exploiting Social Web Services
  2. A Risks and Opportunities Framework For Exploiting Social Web Services Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked: ‘ best-practice-models-2011 ' tag http://www.ukoln.ac.uk/web-focus/events/online/best-practice-models-2011/ Email: [email_address] Twitter: http://twitter.com/briankelly/ Blog: http://ukwebfocus.wordpress.com/ About This talk describes a risks and opportunities framework which is intended to document possible risks in using social Web services and risk minimisation strategies.
  3. Opportunities & Challenges
  4. Web 2.0 <ul><li>A Non-technical Perspective on Web 2.0 </li></ul><ul><li>It’s not just about the technological aspects, it’s about rethinking ownership and use of services and content </li></ul>Web2MemeMap, Tim O’Reilly, 2005 <ul><li>Characteristics Of Web 2.0 </li></ul><ul><ul><li>Network as platform </li></ul></ul><ul><ul><li>Benefits of scale </li></ul></ul><ul><ul><li>Social Web </li></ul></ul><ul><ul><li>Clean URIs </li></ul></ul><ul><ul><li>Remix and mash-ups </li></ul></ul><ul><ul><ul><li>Syndication (RSS) </li></ul></ul></ul><ul><ul><li>Architecture of participation </li></ul></ul><ul><ul><ul><li>Blogs & wikis </li></ul></ul></ul><ul><ul><ul><li>Social networking, tagging & sharing </li></ul></ul></ul><ul><ul><li>Trust and openness </li></ul></ul>
  5. Web 2.0 <ul><li>A Non-technical Perspective on Web 2.0 </li></ul><ul><li>It’s not just about the technological aspects, it’s about rethinking ownership and use of services and content </li></ul>Web2MemeMap, Tim O’Reilly, 2005 <ul><li>Characteristics Of Web 2.0 </li></ul><ul><ul><li>Network as platform </li></ul></ul><ul><ul><li>Benefits of scale </li></ul></ul><ul><ul><li>Social Web </li></ul></ul><ul><ul><li>Clean URIs </li></ul></ul><ul><ul><li>Remix and mash-ups </li></ul></ul><ul><ul><ul><li>Syndication (RSS) </li></ul></ul></ul><ul><ul><li>Architecture of participation </li></ul></ul><ul><ul><ul><li>Blogs & wikis </li></ul></ul></ul><ul><ul><ul><li>Social networking, tagging & sharing </li></ul></ul></ul><ul><ul><li>Trust and openness </li></ul></ul>Are these features or bugs?!
  6. It’s About The Individual! <ul><li>How do you relate to a world in which the focus of the Social Web is the individual. Challenges posed: </li></ul><ul><ul><li>‘ It’s my space’ </li></ul></ul><ul><ul><li>‘ Sustainability </li></ul></ul><ul><ul><li>Privacy </li></ul></ul><ul><ul><li>Editorial control </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>… </li></ul></ul>
  7. Why Use the Social Web? http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/
  8. Facing The Challenges <ul><li>We have: </li></ul><ul><ul><li>Been early adopters </li></ul></ul><ul><ul><li>Identified benefits </li></ul></ul><ul><ul><li>Carried out advocacy work </li></ul></ul><ul><li>We now: </li></ul><ul><ul><li>Wish to embed approaches widely </li></ul></ul><ul><ul><li>Engage with wider group of stakeholders </li></ul></ul><ul><ul><li>Understand and address legitimate concerns </li></ul></ul>
  9. Facing The Challenges <ul><li>We have: </li></ul><ul><ul><li>Been early adopters </li></ul></ul><ul><ul><li>Identified benefits </li></ul></ul><ul><ul><li>Carried out advocacy work </li></ul></ul><ul><li>We now: </li></ul><ul><ul><li>Wish to embed approaches widely </li></ul></ul><ul><ul><li>Engage with wider group of stakeholders </li></ul></ul><ul><ul><li>Understand and address legitimate concerns </li></ul></ul>I’ve paid £9K for this course & the service has stopped working. I’ll sue!
  10. Risks and IWMW 2006 <ul><li>Risk assessment approach initially developed for IWMW 2006 </li></ul>Risk Management
  11. Risks and IWMW 2006 <ul><li>Summary of the risks </li></ul>Risk Management
  12. Risks and IWMW 2006 <ul><li>There are also risks in doing nothing </li></ul>Risk Management
  13. Copyright Risks <ul><li>R = A x B x C x D </li></ul><ul><li>where </li></ul><ul><ul><li>R is the financial risk; </li></ul></ul><ul><ul><li>A is the chances that what has been done is infringement; </li></ul></ul><ul><ul><li>B is the chances that the copyright owner becomes aware of such infringement; </li></ul></ul><ul><ul><li>C is the chances that having become aware, the owner sues; </li></ul></ul><ul><ul><li>D is the financial cost (damages, legal fees, opportunity costs in defending the action, plus loss of reputation) for such a legal action. </li></ul></ul>Note this is a device aimed at providing a new way of looking at copyright issues
  14. Legal Risks <ul><li>Factors to bear in mind: </li></ul><ul><ul><li>Commercial use: a rights owner who later becomes aware of the use of their work may be more likely to pursue an action for infringement of copyright than if the work is being purely used for educational purposes. </li></ul></ul><ul><ul><li>Particularly sensitive subject areas: music, geographic data, literary works by eminent authors and artistic works including photographs and drawings. </li></ul></ul><ul><ul><li>Is there any track record of the contributor ignoring legal niceties in the past? </li></ul></ul><ul><ul><li>Is there any track record of a particular third party having complained before? </li></ul></ul>
  15. Reducing the Legal Risks <ul><li>Approaches: </li></ul><ul><ul><li>Have clear and robust notice and take down policies </li></ul></ul><ul><ul><li>Have procedures with a clear address given for complaints </li></ul></ul>Example from JORUM Procedures to Deal with Queries, Alerts and Complaints
  16. Towards a Framework <ul><li>“ Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services ”, Museums & the Web 2009 conference </li></ul>Intended Purpose Benefits Risks Missed Opps. Costs Risk MInimisation Evidence Biases Subjective factors
  17. Towards a Framework <ul><li>“ Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services ”, Museums & the Web 2009 conference </li></ul>Intended Purpose Benefits Risks Missed Opps. Costs Risk MInimisation Evidence Biases Subjective factors <ul><li>Application to existing services </li></ul><ul><li>Application to in-house development </li></ul><ul><li>… </li></ul>
  18. Towards a Framework <ul><li>“ Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services ”, Museums & the Web 2009 conference </li></ul>Intended Purpose Benefits Risks Missed Opps. Costs Risk MInimisation Evidence Biases Subjective factors <ul><li>Sharing experiences </li></ul><ul><li>Learning from successes & failures </li></ul><ul><li>Tackling biases </li></ul><ul><li>… </li></ul><ul><li>Application to existing services </li></ul><ul><li>Application to in-house development </li></ul><ul><li>… </li></ul>
  19. Considering All Stakeholders <ul><li>Jane Seale developed a stakeholder model for accessibility of learning resources </li></ul><ul><li>This can be applied more widely: </li></ul><ul><ul><li>Who are your main stakeholders? </li></ul></ul><ul><ul><li>What are their concerns? </li></ul></ul><ul><ul><li>How do you address their concerns? </li></ul></ul>Accessible design is a challenge which may require risk management approaches
  20. Using The Framework <ul><li>Use of approach in two scenarios: use of Twitter & Facebook </li></ul>Intended Purpose Benefits Risks Missed Opps. Costs Risk MInimisation Evidence Example is based on personal and institutional uses of Social Web services Community support Rapid feedback Policies Low? Twitter for individuals Marketing, community
  21. Using The Framework <ul><li>Use of approach in two scenarios: use of Twitter & Facebook </li></ul>Organisational Fb page Marketing events,… Large audiences Ownership, privacy, lock-in, effort Marketing opportunities Low? Intended Purpose Benefits Risks Missed Opps. Costs Risk MInimisation Evidence Workflow Community support Rapid feedback Policies Low? Twitter for individuals Marketing, community
  22. Using The Framework <ul><li>Template for the framework. </li></ul>
  23. Storm arrives for Google: loss of access to Gmail for some users on 28 Feb 2011 for a few days
  24. Storm arrives at Bath Uni: loss of access to email for all users on 28 Feb 2011 for over a week
  25. Discussion <ul><li>Some thoughts: </li></ul><ul><ul><li>Do we need to adopt a risk assessment & management approach? </li></ul></ul><ul><ul><li>Is this approach suitable? </li></ul></ul><ul><ul><li>How can it be implemented? </li></ul></ul><ul><ul><li>What issues would you like to raise? </li></ul></ul>
  26. Conclusions The future is exciting - but organisations will need to address the challenges. Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip
  27. Conclusions The future is exciting - but organisations will need to address the challenges. Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip
  28. Conclusions The future is exciting - but organisations will need to address the risks! Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip

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