Open Practices for the Connected Researcher

Open Practices for the Connected Researcher Open Practices for the Connected Researcher Presentation by Brian Kelly, UKOLN on 25 October 2012 Presentation by Brian Kelly, UKOLN on 23 October 2012 for for an Open Access Week event at the University of Exeter an Open Access Week event at the University of Exeter1

Twitter: http://www.ukoln.ac.uk/web-focus/events/seminars/exeter-open-access-week-2012/#OAweek Open Practices for the Connected Researcher Brian Kelly Acceptable Use Policy UKOLN Recording this talk, taking photos, having discussions using Twitter, University of Bath etc. is encouraged - but try to keep Bath, UK distractions to others minimised. Blog: http://ukwebfocus.wordpress.com/ Twitter: @briankelly / @ukwebfocus UKOLN is supported by: This work is licensed under a Creative Commons Attribution 2.0 licence (but note caveat)

Idea from Cameron NeylonYou are free to: copy, share, adapt, or re-mix; photograph, film, or broadcast; blog, live-blog, or post video ofthis presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero. Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:3 http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites

Introduction About Me Brian Kelly: • UK Web Focus: national advisory post to UK HEIs • Long-standing Web evangelist • Based at UKOLN at the University of Bath • Prolific blogger (1,125+ posts since Nov 2006) • User of various devices to support professional (and social) activities • Prolific speaker (~390 talks from 1996-2012) • Member of UKOLN‟s Innovation Support Centre ISC at UKOLN: • Supporting innovation across higher & further education4 • Funded by JISC

Introduction About This Talk Open access: • Benefits for researchers understood • Arguments will continue This seminar goes beyond open access: • Open practices: sharing ideas on blogs • Open engagement: the role of Twitter • Dissemination: getting your research read • Gathering the evidence: social media metrics • Making it work: identifying best practices This talk provides 12 tips for the connected researcher Based on evidence gained from personal experiences5

About You Are you a Roundhead or a Cavalier? “In the century, Britain was devastated by a civil war that divided the nation into two tribes – the Roundheads and the Cavaliers. The Cavaliers represent a Britain of panache, pleasure and individuality. They are confronted by the Roundheads, who stand for modesty, discipline, equality and state intervention.” Who do you admire most? • Mo Farrah for winning the 5,000 and 10,000m? • Usain Bolt for partying with Swedish handball team after winning 100m, & before 200m &6

Introduction Are You A Marxist? “Hitherto, philosophers have sought to understand the world; the point, however, is to change it” Do you seek to change the world through your research or simply understand the world: • Will you want to market your research? • Will you want others to market your research? • Will you have a detached view of your research?7

My Papers My papers in the University of Bath Opus repository8

Open Access enhances access Largets downloads9

Least Downloaded Papers Will papers in a repository be seldom seen? What can be learn from approaches taken for the popular and unpopular10 papers?

Learning from Mistakes “Using context to support effective application of web content accessibility guidelines” • Submitted in July 2005 • Reviewers comments received in April 2006 • Published in JWE in December 2006 • PDF uploaded to repository in May 2012 • Forgotten paper when bulk uploads Reflections on implications made given in “If a Tree Falls in a Forest” post11

Learning From Success “Library 2.0: balancing the risks and benefits to maximise the dividends” • Sixth most downloaded paper in repository  • But only recent download statistics available  201212

Beyond the Edge Cases Little-downloaded paper: • Uploaded to repository 6 years after paper written • I was not lead author • Only PDF version uploaded • Never blogged about; never tweeted Most popular paper: • Available in IR on launch of journal issue • I was lead author • MS Word, PDF & HTML versions uploaded • Blog post published on day of launch • Link to paper subsequently tweeted & retweeted • About Web 2.0, so likely to be read by bloggers But what about the majority of papers?15

Tip No. 1: Be Pro-active Tip No. 1: Be pro-active17

W4A 2012 Paper Case study: • Paper on “A challenge to web accessibility metrics and guidelines: putting people and processes first” given at W4A 2012 conference in Lyon in Apr 2012 Four co-authors agreed: • To collaborate in raising awareness of paper and presentation of the paper How: • Writing blog posts on or just before conference • To participate in Twitter (e.g. responding to comments while speaker is presenting paper) Benefits: • Reaching out to a wider audience based on our 418 professional networks

Preparation We: • Uploaded paper to repository so URL was known • Provided a link to the paper in speaker‟s slides • Uploaded holding slide to Slideshare so URL was known (slides were finalised shortly before talk) We could then: • Prepare blog posts in advance • Create short URLs in advance Examples of approaches to follow19

Tip No. 2: Identify Key Channels Tip No. 2: Identify the key channels20

Opus Repository Paper uploaded to Opus repository21 http://opus.bath.ac.uk/29190/

http://www.slideshare.net/sloandr/w4a12-coopersloankellylewthwaite22 Metadata provided to give context to slides

Final slide provides (active) links to related work23

Tip No. 3: Monitor What Works Tip No. 3: Monitor what works (for you)24

Capture Statistics On 18 Apr 12: • 1,391 views on Slideshare • Other slides had 3 and 311 views By 11 Sep 12: • 6,976 views on Slideshare “Lies, damned lies & statistics” – but 3rd most downloaded 2012 paper in 201225

Topsy and Event Hashtag Buzz around event hashtag captured by Topsy26

Topsy & Discussion About Slides Topsy recorded discussions about slides27

Topsy & Discussion About Paper Topsy recorded discussions about paperNote tweetsabout event(25) andslides (20)more popularthan paper (7)28

Repository Statistics Opus repository stats: • Views began in March (before conference). Publish on embargo date didn‟t work! • Largest downloads took place on 7 March, day blog post published • Post about collaborative tools for29 writing paper, not

Other Repositories In some disciplines other repositories may be popular “palaeontologists for some reason very much like Academia.edu. Perhaps your research communities centre around IRs - this will vary from discipline to discipline”30 Ross Mounce, Palaeontologist @ Bath

Tip No. 4: Don’t Forget the Links! Tip No. 4: Don’t forget the links31

LinkedIn Links to paper added to • LinkedIn • Academia.edu • My pages on UKOLN Web site and blog • …32

Academia.edu Academia.edu Academia.edu users may find my papers here and Note: LinkedIn users in LinkedIn. • Links to papers in IR (not uploaded) Why would I make it difficult33 • Importance of tags for them?

The IR Your papers should be hosted on your institutional repository34

The Institutional Web Site You may also wish to provide links on your institutional Web site Note direct links to paper in various formats35

The Institutional CRIS Your papers may also be listed on the institutional CRIS36

The Blog If you have a blog you can provide links to your papers (again to all formats)37

Commentable Pages on Blog Recent development: Commentable pages for papers with links to key resources (IR & publisher‟s copy, metrics, citations, …)38

Tip No. 5: Don’t Forget the Google Juice! Tip No. 5: Don‟t forget the Google juice!39

Importance of Google Context: • Between 50-80% of traffic to IRs are from Google (may be higher if direct links to PDFs not recorded by Google Analytics) What provides „Google juice‟: • On-page SEO techniques (structure, writing style, …) • Links to pages, especially from highly-ranking sites40

Importance of Google Context: • Between 50-80% of traffic to IRs are from Google (may be higher if direct links to PDFs not recorded by Google Analytics) What provides „Google juice‟: • On-page SEO techniques (structure, writing style, …) • Links to pages, especially from highly-ranking sites What‟s different about IRs? • Same page structure • Therefore importance of links to repository41

Importance of Google Context: • Between 50-80% of traffic to IRs are from Google (may be higher if direct links to PDFs not recorded by Google Analytics) What provides „Google juice‟: • On-page SEO techniques (structure, writing style, …) • Links to pages, especially from highly-ranking sites What‟s different about IRs? • Same page structure • Therefore importance of links to repository42

What Delivers Google Juice? Survey of SEO ranking of 24 Russell Group IRs carried out in August 2012. Findings: • Google, YouTube, Blogspot, Wi kipedia and Microsoft are highest ranking domains with links to IRs • Blogspot.com & WordPress.com Blogspot.com Wordpress.com have significantly larger number of links to IRs • Links from institutional domain (e.g. locally-hosted blogs)43 provide little Google juice!

UK WebFocusblog haslinks topapers 44

UK Web Focus blog has a rotating Featured45 Paper link

UK WebFocus bloghas arotatingFeaturedPaper withlinks tofunders &organisationon all pages> 5,000? 46

But Isn’t Google Clever? Google will address cheats aimed at artificially boosting search results (“black hat SEO”) But: • This approach is “white hat SEO” • SEO analysis of Bath IR shows top 5 highly ranked page are to my papers 2 Accessibility 2.0: next steps for web accessibility, 2009. 5 citations 3 Can LinkedIn and Academia.edu Enhance Access to Open Repositories?, 2012 5 Open Metrics for Open Repositories, 2012 Evidence: • Largest number of downloads in IR • Largest number of links from highly-ranked trusted domains47 Success in dissemination. Need to correlate with nos. of citations

Google Scholar Citations Most cited papers according to Google Scholar Citations Downloads (IR) Nos. Current Graph 275 169 24448

Tip No. 6: Encourage Feedback Tip No. 6: Encourage feedback and discussion49

Comments On Your Blog A blog post about a paper provides opportunity for feedback & discussion Feedback on an embarrassing typo! Legitimate question about research assumptions50

Blog Comments Increasing tendency for discussion and comments to be distributed (e.g. on other people‟s blogs or on Twitter) Some topics do attract large numbers of comments (evidence-based surveys in my case).51

Distributed Discussions Comments may take place on other blogs. You should allow trackbacks so you see links to your posts You can see links from blogs which reference yours. You can see links from other services which reference yours. You can see the chain if you refer to previous posts in your blog.52

Referring Blog Post Citation, but no additional comment53

Scoop.it Scoop.it54

Scoop.it Seeing no. of links from Scoop.it growing Implications: • Others highlighting your ideas • Scoop.it giving your Google juice • Helping you to grow your network This is of interest to me. I must follow the Dual Impact Scoop.it account55

Tip No. 7: Develop Your Network Tip No. 7: Develop your network56

“It’s About Nodes and Connections” Cameron Neylon keynote at OR 2012: “Networks qualitatively change our capacity” • With only 20% of a community connected only limited interaction can take place • This increases drastically as numbers of connected nodes grows Examples: • Phone networks (no use with only 1 user!) • Tweeting at this seminar • Galaxy Zoo “Filters block. Filters cause friction” Need for client-side, not supply-side filters.57

Tweetchats: Tweetchat • Discussions on Twitter • Specific topic covered at specified time • Use hashtags e.g. #PhDchat, #ECRchat Summary at Survey findings: “give a community & shared space to explore ideas” “regular opportunity to network with a wide range of people I wouldn’t otherwise meet” “have very interesting and thought-provoking discussions/debate”58

Tip No. 8: Understand Your Network Tip No. 8: Understand your network59

Social Bros SocialBro: people in my network typically follow 100-500 Twitter60 users

Social Bros SocialBro: people in my network typically tweet61 2-5 times every day

Traffic To My Blog People arrive at the UK Web Focus blog via: • Google • Twitter Web site (nb client visits not included) • Facebook!62

Tip No. 9: Know Your Limits Tip No. 9: Know when to say “No!”63

It May Not Be For You Your working style; your discipline • “The Social Web & the Belbin Model” post suggested “Plants” & “Resource investigators” may find Social Web fits their working style • You may have concerns about privacy • You may work in different area of research with different practices; … Your time: • “Blogs, Twitter, LinkedIn, Academia.edu, scoop.it, b it.ly, YouTube… - I haven’t got the time!” • Need to prioritise, based on awareness of possibilities, relevance, … • But remember there can be light-weight approaches you can use64

Tip No. 10: Seek Improvement Tip No. 10: Seek gradual improvement65

Use of Slideshare Improvements for next time.66

Use of Slideshare Improvements for next time.67

Tip No. 11: Be Ethical Tip No. 11: Be ethical68

Fake Reviews Don‟t be tempted to create a “sock puppet”: an online identity used for purposes of deception. Note technological developments are likely to spot fraud / inappropriate patterns of use.69

Personal Statement First public draft of a personal approach to use of social media to support my research based on my working practices: • I will promote my research in order to maximise awareness and take-up of ideas • I will use social media to support this objective • I will regard outputs which do not have a sufficiently large audience as a failing • I will not use fake accounts to promote my work • I will be aware of potential concerns regarding spamming • I will gather evidence of the effectiveness of my use of social media70

Tip No. 12: Participate Tip No. 12: Participate!71

Participate Participate72

Health Warning! Suggestions given can help to enhance the visibility of one’s research. Highly visible and popular research is not necessarily an indication of quality!73

Conclusions 1 Be pro-active 2 Identify the key channels 3 Monitor what works for you 4 Don‟t forget the links 5 Don‟t forget the Google juice 6 Encourage feedback and discussion 7 Develop your network 8 Understand your network 9 Know your limits 10 Seek improvements 11 Be ethical 12 Participate74

Questions Any questions or comments?75

http://ukwebfocus.wordpress.com	1798
http://www.networkedresearcher.co.uk	562
http://blog.martinh.net	244
http://www.ukoln.ac.uk	133
http://planeta.wikispaces.com	77
http://docteo.net	5
http://localhost	5
http://kred.com	4
http://translate.googleusercontent.com	3
http://3480704540309659677_ed172087176715f6bb22b9380d500d683f7a5cb5.blogspot.com	3
https://twitter.com	2
http://wdegouw-private.blogspot.nl	2
http://ukwebfocus2012.wordpress.com	2
http://feeds.feedburner.com	1
http://flavors.me	1
http://webcache.googleusercontent.com	1
http://g2m1	1

Open Practices for the Connected Researcher

by Brian Kelly on Oct 16, 2012

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