Content Creation: Web 2.0 Is Providing The Solution!

Content Creation: Web 2.0 Is Providing The Solution! Brian Kelly, UKOLN, University of Bath Bath Email [email_address] UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/online/web-2.0-200705/ About This Talk This talk argues that Web 2.0 services are providing solutions to many of the requirements we are currently facing in delivering services for our users. Thanks to Paul Walk for ideas originally presented at the recent Shock of the Social conference. This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘ web-2.0-200705 ' tag

Third Party Web 2.0 Services: The Future? (1)
Our users are using them anyway - at least, we think they are! (Note more data is needed)
They can be more cost-effective (& greener?)
Always difficult to measure
Energy cost of hosting servers locally is increasingly a concern
They can benefit from network effects unavailable to local services because they can become global in scale
Can an institution build a local system with a social network large enough to be useful?
Web 2.0

Third Party Web 2.0 Services: The Future? (2)
They develop more rapidly - perpetual beta & massive feedback
Can our locally developed services compete with this?
There is so much already available - e.g. Office 2.0 Database at http://itredux.com/office-20/database/
Demonstrates viability of working with only a web browser and a network connection
Itself is built on a Web 2.0 database, Dabble DB (http://www.dabbledb.com/)
Why aren’t we doing this to a much greater extent? Web 2.0

But What if the Service is Removed?
This is a real risk, in the sense that it can happen. Locally installed software can have its own peculiar problems, but sudden removal is unusual....
Addressing the problem:
Migration: make sure you can export your data in a format which allows service to be re-deploying (e.g. tools exist for extracting del.icio.us bookmarks)
Identify alternatives which can import your data and provide a comparable service
Do the business research - you do do this anyway for locally installed software, don’t you....?
A radical thought: perhaps this is simply a new reality - the downside of a new, generally better way of deploying services? Maybe our users will come to expect this and be able to deal with it?
Objections

We’ve Been Here Before! (1)
So what’s new:
Transition from mainframes
Transition from mini-computers
Transition from BBC, Acorn, PET, …
Similarly for the software:
dBase, Lotus, …
We just need to be able to be more agile. Objections

We’ve Been Here Before! (2)
“ But Google may go out of business!”
Yer, right.
Software & services do disappear:
Home-grown stuff (the developer leaves, loses interest, …)
Project-funded deliverables (what happened to ROADS?)
National services e.g. Mailbase
Licensed application (what happened to WebCT?)
Objections

What if Service Suddenly Changes ?
“ Always beta makes me nervous!”:
A good, commercial service will not threaten customer base by making sudden, significant changes, or removing important features
However, unlike locally installed software (where you can at least choose not to upgrade), hosted services will tend to be upgraded steadily (this might be seen as a good thing)
The notion of perpetual beta is being explored and argued about
The customer needs to maintain an awareness of the service’s roadmap for future development
Good IT support services will already be doing this for their locally installed software - they need to apply the same strategy to hosted services
Objections

What about Support, Security, FOI, SLAs ....?
We can’t be responsible if you decide to use Gmail:
Is this why we still issue an email address to our students?
Security & FOI issues
May be issues of where the data is held , rather than who supplies the service
Service maintenance
SLAs - difficult to arrange in a distributed world
Diagnostics are difficult if service relies on others outside your control: “ You know you have a distributed system, when a company you didn't know you had a relationship [with] changes their business plan and your application stops working”
Do you actually have an SLA with your local service? How often does one of your institutional services go offline unexpectedly?
Objections

What About Our Brand, Domain Name....?
Challenge:
If we encourage our students to use Fflickr, for example, for uploading their work, can we advertise ourselves as providing this facility?
Service providers are aware of this issue:
Google have launched Google Apps for Domains
If a remote service can be utilised in a machine-machine way, then it can possibly be ‘wrapped’ in a local look-and-feel
Objections

Development: In-house Developers
What will developers do if there are no local systems?
There will always be some locally developed systems - concentrate on developing solutions to problems where local/domain knowledge is crucial
Integration - mashups! Leverage work which has gone into external services and add value locally
Added-value work, rather than core services
Experimental, evaluation, research, …
The last mile - the presentation layer for the institution (portals, personalisation)
Customisation via APIs
Consultation for colleagues - helping them to use available services, even outside the institution
“ IT services should be an enabling service, not a barrier, but this requires a transformation in the way IT personnel see themselves in the organisation Objections

New Opportunities for Non-Developers
Does Web 2.0 offer the possibility of ‘development’ to more institutional players - not just the ‘developers’?
Yahoo’s Pipes - drag and drop RSS mashups for everyone
Free hosted portals - NetVibes , Pageflakes
Elgg spaces - DIY social networking in an educational context
There is a (non-web) precedent: spreadsheets are the most widely deployed and used development tool of all - almost anyone can develop useful functions with this technology
Opportunities

Yahoo Pipes - Development Tool for the rest of us Opportunities

Hosting, Deploying, Developing: a Spectrum Opportunities

Yes Things Can Go Wrong!
Case study:
RSS-> HTML conversion service used for UKOLN event
On 21 Oct 2006 email received saying page had been hacked
Service removed (and service restored later same day)
Following day discovered service had admin problem in paying subscription for domain
http://www.rss-info.com/
Reflections:
Problems fixed quickly (thanks to peers).
A records management problem (has happened to MS!)
A problem we could experience ourselves
Learnt about use of whois for checking domain records

Do It!
I use Slideshare for hosting many of my slides:
Annotation service
Maximising impact
Resource discovery through like-minded people
Master copy managed at UKOLN
Why don’t we do more of this?
http://www.slideshare.net/lisbk/ content-creation-web-20-is-providing-the-solution/

Further Discussions
UK Web Focus blog discusses many related issues:
New services
Risk assessment
Deployment strategies
“ Web 2.0 Readiness Rating”
…
Note also UKOLN’s 11 th Institutional Web Management Workshop 16-18 th July at the University of York (Google ‘ IWMW 2007 ’)
http://ukwebfocus.wordpress.com/

Thoughts
When considering new service developments, look carefully at what existing Web services have to offer
Third party services may provide evaluation and prototyping and proof-of-concepts and not just final service delivery
Consider management & deployment costs
Devise an exit strategy when using external services
Manage , rather than avoid, the risk of using external services
Have a risk management strategy – and apply it to conventional approaches and doing nothing

Questions
Any questions?

Content Creation: Web 2.0 Is Providing The Solution!

by Brian Kelly on May 01, 2007

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Content Creation: Web 2.0 Is Providing The Solution! — Presentation Transcript